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The Impact of Social Media Use: A Case Study of Verbal Bullying on Adolescents Dilla Amalia Muntaha; Ario Mukti Lazuardi Anggomulyo; Muhammad Aras
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4050

Abstract

Adolescence is a period of transition from children to adults, so at this time the search for identity becomes one of the needs to understand oneself and show oneself to others. In the development of technology, the majority of teenagers use social media. This study aims to determine the impact of using social media in case studies of verbal bullying that occur among adolescents. This type of research is a case study research with a qualitative approach. Respondents in this study were social media users, especially teenagers. Data collection techniques using interviews, observations and documents. The data analysis technique uses research data processing by listening, selecting data, analyzing data, analyzing data and concluding results. The results of this study are that the existence of social media has influenced social life in society, one of which has an impact on verbal bullying behavior. Verbal bullying is bullying/bullying that is conveyed verbally, which can take the form of criticizing, shouting, insulting, nicknames, spreading gossip/slander, dropping criticism, invitations and expressions that lead to sexual harassment, and so on and this bullying is the most common. . Parental and peer support helps adolescents to cope with bullying by focusing on developing adolescent interests.
Social Media Advertising Marketing Strategies in Determining Purchase Decisions Firly Adhyatma Rusdi; Cristina Margaretta; Muhammad Aras
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4744

Abstract

The development of the business world has progressed rapidly to encourage increased competition between companies. Building a successful business is not as easy as turning the palm of your hand. Although it is difficult, business actors must be able to manage marketing strategies to determine purchasing decisions for the products/services offered. The purpose of this study is to examine advertising marketing strategies on social media in determining purchasing decisions. This type of research uses a literature study with a qualitative approach. Sources of data are obtained through articles, books, and other documents relevant to the research to help strengthen theories and phenomena of relationships or effects between variables. The qualitative approach emphasizes the aspect of exploring each variable to obtain independent information, placing more emphasis on the quality of the information extracted. The results of this study are advertising marketing strategies on social media influence in determining purchasing decisions. Determination of strategy in marketing related to purchasing decisions explained that technology brought major changes that previously worked manually and had begun to be developed digitally. Lifestyle changes supported by technological developments have an impact on shifting conventional advertising strategies to the digital world at this time, namely on social media which the majority of people use. Suggestions, every change that occurs must be able to be read by business actors to maintain and develop their business. Therefore, the marketing strategy must be planned as well as possible and know the vision, mission, and achievements to be carried out.