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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Conference on Community Engagement Project (Concept)
Andina Fasha
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Arts Decision Sciences, Operations Research & Management Education Social Sciences Other

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IMPLEMENTASI PROGRAM FAUNA AND FLORA INTERNATIONAL (FFI) DALAM KONSERVASI HUTAN KAWASAN ULU MASEN DI KECAMATAN MANE PROVINSI ACEH Andina Fasha; Saiman Pakpahan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research will explain about program implementation from an international organization named Fauna and Flora International (FFI) in forest conservation at Ulu Masen, Mane area Aceh province. Illegal logging, woods areal conversion into plantations and farms, and the conflicts between humans and wild animals have been threatening the forests and could trigger disasters and declining the number of rare wild animal species at wood areal, especially Gajah Sumatera and Harimau Sumatera. As an international organization of conservation based in England who works in environmental issues, biological diversity, and climate change, FFI works together with the Aceh government, local institutions, and society to carry out conservation programs such as CRU (Conservation Response Unit), Pride Campaign, and agro-forestry training at Mane area’s forest which is part of Ulu Masen’s region.Sources were obtained through literature review from journals, books, mini thesis, reports, and internet to explain FFI’s planned programs. Writer also did an interview and observation by observing and taking notes of the indications systematically. The theories used in this research are pluralism, green politic theory, and forest reservation concept.This research indicates that implemented programs by FFI influencing the declining of illegal logging and increasing society’s awareness of the importance to keep the forests and preserve the biological diversity found in the forest.Keywords: Fauna and Flora International, Forest Threat, Conservation Program, Biological Diversity
Implementasi Strategi Media Sosial Marketing pada UMKM Bubur Ayam Sari Rasa Nanda, Monica; Andina Fasha
ConCEPt - Conference on Community Engagement Project Vol. 5 No. 1 (2025): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/concept.v5i1.11574

Abstract

This community engagement project was carried out to address the low digital marketing capabilities of MSME Bubur Ayam Sari Rasa, which previously relied only on traditional promotion without a structured social media strategy. The MSME did not have a visual identity, did not maintain active social media accounts, and had limited digital literacy, all of which affected its promotional reach. The methods included interviews with the business owner to understand operational needs, field observations to examine existing promotional practices, and the design and implementation of strategies such as logo creation, Instagram and TikTok management, content calendar development, photo and video production, and social media training. The results showed significant improvements, including a more professional social media appearance, consistent posting, and increased TikTok insights within 60 days, reflected in higher views, interactions, and audience reach. The findings provide insight that visual content, storytelling, and consistent publication strongly influence MSME development in the digital era. Recommendations for future projects include advanced training on paid advertising, algorithm optimization, and creative content development to support the sustainability of digital promotion.
Co-Authors Nanda, Monica Saiman Pakpahan