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All Journal Bussman Journal : Indonesian Journal of Business and Management MDP Student Conference Conference on Community Engagement Project (Concept)
Nanda, Monica
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Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Other

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Quantitative Analysis of Indonesian Consumer Non-Cyclycal Sector: Fundamental Analysis on Stock Price Hapsari, Ratih Regina; Nanda, Monica; Siahaan, Shintia Agnetha
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7144

Abstract

This scientific article research aims to determine the influence of Return On Equity (ROE), Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Price to Equity Ratio (PER) on share prices in non-cyclical consumer sector companies used in This research is quantitative data. The data source used is secondary data in the form of annual financial reports. The research population is all technology sector companies listed on the Indonesia Stock Exchange for the period 2020 - 2022, namely 38 banking companies. The results of this research show that the Return On Equity (ROE) variable has a significant positive effect on stock prices, the Net Profit Margin (NPM) variable has a significant positive effect on stock prices, Debt to Equity Ratio (DER) has a positive effect on stock prices, and Price to Equity Ratio (PER) has a significant positive effect on share prices, companies in the technology sector listed on the Indonesian stock exchange for the 2020-2022 period
ANALISIS PENERAPAN MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM BOS ALPUKAT DI KOTA BATAM Hasan, Golan; Amri, Muhammad Ikhwanul; Cahyani, Natasya; Nanda, Monica; Brecillia, Vanesha
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.389

Abstract

This study aims to analyze the application of customer relationship management (CRM) in Bos Alpukat MSMEs located in Batam City. This MSME is engaged in the avocado-based contemporary beverage sector and relies on digital strategies and direct interaction in reaching and retaining customers. Using a descriptive qualitative approach, data was obtained through semi-structured interviews with business owners and field observations of operational activities and digital communication strategies. The results show that Bos Alpukat has implemented several important dimensions of CRM, such as focus on key customers, use of social media-based technology, and responsive service. However, the implementation of customer data recording systems and knowledge management has not been optimized. By strengthening customer data utilization and strategic relationship management, Bos Alpukat has the potential to increase long-term customer loyalty and value. This research is expected to contribute to the development of adaptive CRM strategies in a resource-constrained but digitally dynamic MSME environment.
Implementasi Strategi Media Sosial Marketing pada UMKM Bubur Ayam Sari Rasa Nanda, Monica; Andina Fasha
ConCEPt - Conference on Community Engagement Project Vol. 5 No. 1 (2025): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/concept.v5i1.11574

Abstract

This community engagement project was carried out to address the low digital marketing capabilities of MSME Bubur Ayam Sari Rasa, which previously relied only on traditional promotion without a structured social media strategy. The MSME did not have a visual identity, did not maintain active social media accounts, and had limited digital literacy, all of which affected its promotional reach. The methods included interviews with the business owner to understand operational needs, field observations to examine existing promotional practices, and the design and implementation of strategies such as logo creation, Instagram and TikTok management, content calendar development, photo and video production, and social media training. The results showed significant improvements, including a more professional social media appearance, consistent posting, and increased TikTok insights within 60 days, reflected in higher views, interactions, and audience reach. The findings provide insight that visual content, storytelling, and consistent publication strongly influence MSME development in the digital era. Recommendations for future projects include advanced training on paid advertising, algorithm optimization, and creative content development to support the sustainability of digital promotion.
Co-Authors Amri, Muhammad Ikhwanul Andina Fasha Brecillia, Vanesha Cahyani, Natasya Golan Hasan, Golan Hapsari, Ratih Regina Siahaan, Shintia Agnetha