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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ekonomi Manajemen Sistem Informasi
Muthia Zulkarnain
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Economics, Econometrics & Finance Social Sciences

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DIPLOMASI INDONESIA DAN KOREA SELATAN DI BIDANG KERJASAMA PERTAHANAN TAHUN 2008-2014 Muthia Zulkarnain; Afrizal "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research describe the diplomacy of Indonesia with South Korea in defence and security. Asia Pacisif are one of region in the world that have strategic potency espcecially about the interest of the superpower states likes United State of America and China. In order that to increase a power in defence scope, so Indonesia have make a agreement with South Korea to create some cooperations for the another states.The research method used was a qualitative with descriptive as a technic of the research. Writer collects data from books, encyclopedia, journal, mass media and websites to analyze the diplomacy of Indonesia with South Korea in defence and security. The theories applied in this research are realism with the nations state analyze, national interest concept and the diplomacy setting theory.The research shows that the diplomacy of Indonesia with South Korea in defence and security are have done by create a confidence building measures. The implementations of this policy are have done by cooperations in military and defence between Indonesia and South Korea. The cooperations between Indonesia and South Korea area have done because the domestic and internationals threat.Key words: diplomacy, agreements, military and defence.
Pengaruh Country of Origin terhadap Purchase Intention Generasi Z pada Kosmetik Cina: Mediasi Brand Image dan Attitude Toward the Brand (Studi Kasus Gen Z Kota Padang) Muthia Zulkarnain; Ma’ruf Ma’ruf; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7871

Abstract

Penelitian ini bertujuan menganalisis pengaruh country of origin terhadap purchase intention Generasi Z pada produk kosmetik asal China dengan peran mediasi brand image dan attitude toward the brand. Penelitian dilatarbelakangi oleh meningkatnya popularitas kosmetik impor di Indonesia, khususnya pada konsumen muda, meskipun masih terdapat persepsi beragam mengenai kualitas produk berdasarkan negara asal. Studi ini dilakukan pada Generasi Z di Kota Padang yang aktif menggunakan media digital dan e-commerce. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online. Variabel penelitian meliputi country of origin sebagai variabel independen, brand image dan attitude toward the brand sebagai variabel mediasi, serta purchase intention sebagai variabel dependen. Kerangka teori mengacu pada Theory of Planned Behavior yang dikemukakan oleh Icek Ajzen serta signaling theory untuk menjelaskan pembentukan persepsi konsumen. Hasil penelitian menunjukkan bahwa country of origin berpengaruh terhadap purchase intention baik secara langsung maupun tidak langsung melalui brand image dan attitude toward the brand. Temuan ini menegaskan bahwa persepsi negara asal berperan penting dalam membentuk citra dan sikap konsumen yang mendorong niat beli Generasi Z.
Co-Authors Afrizal " Ma’ruf Ma’ruf Yulia Hendri Yeni