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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen dan Bisnis Indonesia BISMA (Bisnis dan Manajemen) Majalah Ilmiah Inspiratif International Journal Business, Management and Innovation Review
Sanaji Sanaji
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : BISMA (Bisnis dan Manajemen)

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Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening Khoirul Basyar; Sanaji Sanaji
BISMA (Bisnis dan Manajemen) Vol. 8 No. 2 (2016)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.937 KB) | DOI: 10.26740/bisma.v8n2.p204-217

Abstract

The purpose of this study to analyze the effect of perceived ease of use and perceived usefulness on online repurchase intention that mediating of satisfaction variable. Samples taken as many as 210 peoples. Measuring instruments used are questionnaire data analysis using path analysis.The results showed that the perceived ease of use dan perceived usefulness having a positive and significant influence towards satisfaction. Perceived ease of use dan perceived usefulness having a positive and significant effect against online repurchase intention . The satisfaction of having a positive and significant effect against online repurchase intention.
Co-Authors Ana Fitria Anang Kistyanto Fahreza Megananda Khoirul Basyar Sri Setyo Iriani Trie Sis Biantoro Ursila Imro'atu Wakhida