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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Inovasi
Farah Mutia Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12412

Abstract

This study aims to measure the influence of Airline Image and Word of Mouth on Purchase Intention on Lion Air users in Banda Aceh City. The sample used in this study amounted to 129 respondents. The equipment in collecting data in this study used questionnaires that were distributed manually and Google Form. The technique used in sampling was purposive sampling. In this study. Multiple Linear Regression method were used as an analytical method to see the influence of all the variables involved. Based on the regression results, it indicates that Airline Image has a positive effect on Purchase Intention, Word of Mouth has a positive effect on Purchase Intention, and Airline Image and Word of Mouth have a simultaneous effect on Purchase Intention.
PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.049 KB) | DOI: 10.24815/jmi.v11i1.16534

Abstract

This Study Aims To Measure The Influence Of Airline Image And Word Of Mouth On Purchase Intention On Lion Air Users In Banda Aceh City. The Sample Used In This Study Amounted To 129 Respondents. The Equipment In Collecting Data In This Study Used Questionnaires That Were Distributed Manually And Google Form. The Technique Used In Sampling Was Purposive Sampling. In This Study. Multiple Linear Regression Method Were Used As An Analytical Method To See The Influence Of All The Variables Involved. Based On The Regression Results, It Indicates That Airline Image Has A Positive Effect On Purchase Intention, Word Of Mouth Has A Positive Effect On Purchase Intention, And Airline Image And Word Of Mouth Have A Simultaneous Effect On Purchase Intention.
Co-Authors Syarifah Evi Zuhra