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PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM DI 212 MART BANDA ACEH Siti Paradita Saprina Boru Matondang; T. Meldi Kesuma
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.12323

Abstract

This study aims to measure the effect of store atmosphere on purchasing decisions of Muslim consumers at 212 Mart Banda Aceh. The sample used in this study was the people of Banda Aceh city who made a purchase or visited 212 Banda Aceh Mart, totaling 170 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is accidental sampling. Multiple Linear Regression is used as a method of analysis to determine the effect of all the variables involved. The results showed that partially cleanliness variables influence purchasing decisions, music has no influence on purchasing decisions, scents affect buying decisions, temperature does not affect purchasing decisions, lighting influences buying decisions, color has no effect on buying decisions, display/layout influences on buying decisions, and that simultaneously cleanliness, music, scent, temperature, lighting, color, and display/layout affect the purchase decision.
The Influence of Job Involvement, Leader Member Exchange (LMX), and Emotional Intelligence on Employee Performance Through Organizational Commitment at Serambi Indonesia T. Nasharul Julianda; Hafasnuddin; T. Meldi Kesuma
International Journal of Asian Business and Management Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i4.10916

Abstract

A mass media organization's ability to succeed is largely dependent on its workforce. Excessive job targets encourage productivity and follow rules, which can cause feelings to rise and negatively impact performance and relationships among coworkers. Through organizational commitment at the Serambi Indonesia office, the goal of this research is to ascertain the impact of job involvement, LMX (Leader-Member Exchange), and emotional intelligence on staff performance. Questionnaires are used to gather data for this quantitative study design. 62 Serambi Indonesia workers make up the sample. Probability sampling is the sample method employed. Using the SmartPLS application as assistance, data analysis techniques include the outer and inner models. As demonstrated by the findings, job participation significantly and favorably affects organizational commitment and worker performance. Performance and organizational commitment from employees are unaffected by LMX. On organizational commitment, emotional intelligence has a favorable and substantial impact. There is no relationship between emotional intelligence and worker performance. Employee performance is significantly and favorably impacted by organizational commitment. Through organizational commitment, work involvement and emotional intelligence impact performance. Organizational commitment made by LMX has no effect on worker performance