Sofyan Hakim
IAIN PALANGKARAYA

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Preferensi Minat Masyarakat Kota Palangka Raya Bertransaksi Menggunakan Kartu Pembayaran Elektronik Berlogo Gerbang Pembayaran Nasional Bank Indonesia Muhamad Reza Humaidi; Sofyan Hakim
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 11, No 2 (2019)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.049 KB) | DOI: 10.24235/amwal.v11i2.5259

Abstract

The purpose of this research is to are effort from office unit Indonesia Bank Province Kalimantan Tengah to attract people’s interest in Palangka Raya on transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank and the Preference peoples’ interest in palangka Raya on Transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank. This research used qualtitative descriptive method, the subject of this research were Unit Manager Payment Surveillance System , Rupiah Management, Inclusive Finance (UPPSPPURKI) of Office Unit Indonesia Bank Province Kalimantan Tengah, Manager Unit Operational Payment System ( UOSP) of Indonesia Bank Province Kalimantan Tengah which used using Electric Payment Card named National Payment Gateway from Indonesia Bank.The result of this research shows that : (1) The efforts from office unit Indonesia Bank Province Kalimantan Tengah to attract people’s interest in Palangka Raya on transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank can be see like in  last year or 2018 they published to the people through social media, electronic media and printed media and also launching, campaign, socialiszation, Week trade NPG card .  While in 2019, they plan two big events related with National Payment Gateway or socialiszation the NPG to the people like students and that events not to different with the last year events. (2) The main Preference to attract people’s interest in Palangka Raya on transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank was from the internal, 15 from 19 respondents said that the main factors were comfortable, Simpleness transaction with the features and standardize services, and the cheaper cost that the card before it like Visa or Mastercard.
Preferensi Minat Masyarakat Kota Palangka Raya Bertransaksi Menggunakan Kartu Pembayaran Elektronik Berlogo Gerbang Pembayaran Nasional Bank Indonesia Muhamad Reza Humaidi; Sofyan Hakim
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 11, No 2 (2019)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v11i2.5259

Abstract

The purpose of this research is to are effort from office unit Indonesia Bank Province Kalimantan Tengah to attract people’s interest in Palangka Raya on transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank and the Preference peoples’ interest in palangka Raya on Transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank. This research used qualtitative descriptive method, the subject of this research were Unit Manager Payment Surveillance System , Rupiah Management, Inclusive Finance (UPPSPPURKI) of Office Unit Indonesia Bank Province Kalimantan Tengah, Manager Unit Operational Payment System ( UOSP) of Indonesia Bank Province Kalimantan Tengah which used using Electric Payment Card named National Payment Gateway from Indonesia Bank.The result of this research shows that : (1) The efforts from office unit Indonesia Bank Province Kalimantan Tengah to attract people’s interest in Palangka Raya on transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank can be see like in  last year or 2018 they published to the people through social media, electronic media and printed media and also launching, campaign, socialiszation, Week trade NPG card .  While in 2019, they plan two big events related with National Payment Gateway or socialiszation the NPG to the people like students and that events not to different with the last year events. (2) The main Preference to attract people’s interest in Palangka Raya on transaction using Electric Payment Card named National Payment Gateway from Indonesia Bank was from the internal, 15 from 19 respondents said that the main factors were comfortable, Simpleness transaction with the features and standardize services, and the cheaper cost that the card before it like Visa or Mastercard.
Bisnis Dan Marketing Mix Home Industry Jamu Tradisional Sinoman Di Kota Palangka Raya Sofyan Hakim; Muhammad Riza Hafizi; Hasnita Hasnita; Haidi Hajar Widagdo
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i4.523

Abstract

Business activity is an activity that requires very serious thinking and understanding to improve marketing. A product is created that is a superior product and has quality, because the business world competition is always there. If the product created does not have an advantage, then the product created will not excel in the market. If a business experiences a decline in sales, then the business must try to take steps or ways to improve to save the business being run. The activities carried out in this PKM are to find out the Marketing Mix strategy of Sinoman traditional herbal medicine in the city of Palangka Raya, by implementing marketing with a form of Marketing Mix strategy that can support marketing products with the 4P Method. This paper aims to build community service activities in an effort to knowledge and business development of Home Industry in the city of Palangka Raya. This activity can be taken benefit and wisdom, and the findings of this service lie in a strategy that should be applied in business is Marketing Mix, about the steps to apply the 4Ps consisting of Product, Price, Distribution/Place and Promotion. The first part of the main step must be done by business people is to plan product marketing strategies, so that the goal in doing business to obtain profit can be achieved maximally.