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All Journal Indonesian Journal of Applied Linguistics (IJAL) Passage
Riesky Riesky
Universitas Pendidikan Indonesia
Humanities Languange, Linguistic, Communication & Media

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Journal : Passage

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Understanding features and benefits: An analysis of ideational meaning in fashion, food & beverages and cosmetics advertisements Fauzia Nurhaliza; Riesky Riesky; Ernie D A Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29904

Abstract

In advertising, features and benefits are one of the most important elements for marketers to persuade their audience about products or services they sell. Drawing upon the features and benefits’ definition proposed by Bly (2005) and the transitivity theory proposed by Halliday Matthiessen (2004), this study focused on the way features and benefits are distributed and represented in fashion, food beverages, cosmetics advertisements. It analyzed three categories of most encountered advertisements on Instagram, incorporating features and benefits of the text in the caption box of Instagram advertisements. This study employed a descriptive qualitative method since it is credible to analyze this linguistic phenomenon and is useful to complement, validate, explain, or reinterpret the data in this study. In terms of distribution, this study found out that features are mostly discovered in Instagram advertisements rather than benefits, and features are used more by fashion and food beverages advertisements. Meanwhile, benefits are mostly encountered on cosmetics advertisements since cosmetics need to tell more about what the user of the product gains as a result of the features. Furthermore, in terms of transitivity analysis, it turns out that fashion and food beverages advertisements use more relational process on their texts, while cosmetics advertisements use more material process. These findings are quite predictable in this particular text type as the ads copywriter generally aims to arouse their potential customers’ interests, and this can be achieved by consistently describing product features as well as benefits.Keywords: Benefits, copywriting, features, Instagram ads, transitivity.
Textual Meaning in Three Most Viewed Ted Talks Khairunnisa Khairunnisa; Iwa Lukmana; Riesky Riesky
Passage Vol 9, No 1 (2021): April 2021
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v9i1.32771

Abstract

Public speaking has become a necessary skill to have and it gains a lot of interest from people. There are numerous public speaking line-ups available on the internet and one of the platforms is the TED website which provides TED Talks. This study focused on how Textual Meanings are realized in three most viewed TED Talks. The data were taken from TED website www.ted.com, which were taken in July 2020. Three titles were taken, namely ‘Do schools kill creativity?’ by Sir Ken Robinson, ‘This is what happens when you reply to spam email’ by James Veitch, and ‘Your body language may shape who you are’ by Amy Cuddy. This study used a descriptive qualitative method. Theory of textual meaning proposed by Halliday and Matthiessen (2004) and theory of public speaking by Schreiber and Hartranft (2013) are used. It is found that in three most viewed TED talks that Topical Theme is the most frequently used theme. Topical Theme appears 931 times (58.89%). Textual Theme appears 529 times (33.46%), and Interpersonal Theme appears 121 times (7.65%).Keywords: Public speaking, TED Talk, textual meaning, theme and rheme
A multimodal analysis of family representation in lifebuoy online advertisements Intan Ananda Rahayu; Iwa Lukmana; Riesky Riesky
Passage Vol 8, No 1 (2020): April 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i1.23457

Abstract

Communication can be done not only through spoken or written language, but also visual texts. The use of visual and verbal modes is commonly found in advertisements. The purpose of this study is to investigate the visual and verbal representation of family in Lifebuoy online advertisements and the signification of the representation. This study employs a qualitative approach supported by simple descriptive quantification. The data for this study are several Lifebuoy online advertisements uploaded from 2012 to 2015 that are taken from https://www.facebook.com/lifebuoy/. The analysis focuses on the visual and verbal representation of family in the advertisements. In order to identify the visual representation, this study uses visual grammar as proposed by Kress and van Leeuwen (2006). The verbal representation is examined by using transitivity system as proposed by Halliday (1994). The findings show that family is represented as an active and affectionate group of people who are caring and willing to take care of each other.Keywords: Family representation, multimodal discourse analysis, online advertisements
Youtube headlines as copywriting: An interpersonal meaning analysis of ||Superwoman||’s Dennissa Aulia Adiesti; Iwa Lukmana; Riesky Riesky
Passage Vol 8, No 2 (2020): Agustus 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i2.23426

Abstract

YouTube is one of the most influential video-based platforms nowadays. This platform has become the source of living for many people, especially the youth. Apparently, one of the considerations for people to click a video on YouTube is its attractive headline. Therefore this study aims to investigate the interpersonal meaning of the headlines through the use of speech function and its typicality and the realization of the speech function across different types of headline. This study employs a qualitative descriptive design with the help of simple descriptive statistics. The data include 240 headlines of the highest, in-between, and the lowest views videos collected from ||Superwoman|| YouTube channel. These headlines are categorized based on the speech function and its typicality proposed by Halliday (1994) to see the realization of interpersonal meaning. The data are also classified by using the theory of headline types by Maslen (2010). It is found that there are three initiating speech functions realized in the headlines: statement, command, and question. The dominant speech function is statement which is realized typically in a declarative mood. It also shows that statement that arouses curiosity is the most desirable type of headline. The findings indicate equal status between the YouTuber and the viewers through the typical realization of statement, and also signify that viewers are most likely to click a video with a headline that arouses their curiosity. Consequently, the videos can get vast numbers of viewers.Keywords: Headline types, Interpersonal meaning, Speech function, Typicality, YouTube
Understanding features and benefits: An analysis of ideational meaning in youtube video advertisements Alma Luthfiyyah Kiswanto; Riesky Riesky; Ernie D. A. Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29893

Abstract

Features and Benefits are the two important elements in advertising that marketers usually use to get the audiences’ attention about products or services that they try to offer. By employing a features and benefits theory by Bly (2005) along with transitivity theory by Halliday Matthiessen (2004), this study focused on the way features and benefits are distributed and represented in smartphones, e-commerce, and makeup YouTube video advertisements. This study used a descriptive qualitative method to explain or interpret the data. This study discovered that features occur more dominantly with 63.27% in smartphones, 51.11% in e-commerce and 54.84% in makeup YouTube video advertisements. Meanwhile benefits are only used 36.73% in smartphones, 48.89% in e-commerce and 45.16% in make up YouTube video advertisements. In other words, all of these three categories used more features than benefits in advertising their products and services. These findings indicate that features meet the potential buyers’ needs and solve their problems as features describe the important aspects that potential buyers are looking for. As for the transitivity process, these three categories of YouTube video advertisements frequently use both relational process and material process. The relational process expresses the product features and attributes, while the material process suggest that these advertisements are typically concerned with actions and events. This is in line with the advertising copywriter’s strategic goal which generally aims to persuade potential buyers and arouse their interest in the products and services being advertised.Keywords: Benefits, copywriting, features, transitivity, YouTube video advertisements
An Interpersonal Meaning Analysis of Selected Episodes from Not Overthinking Podcast Asrie Joestika Auliarachma; Budi Hermawan; Riesky Riesky
Passage Vol 10, No 1 (2022): April 2022
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v10i1.44151

Abstract

In this pandemic era, some people seek knowledge and entertainment in digital audio content such as podcasts to reduce staring at computer and cell phone screens. Along with the massive trend, podcast speakers use particular language styles to get robust conversation and a large number of podcast listeners. Therefore, this study aims to identify the interpersonal meaning of the Not Overthinking podcast, as one of today's most popular podcasts. The data include the transcript texts of the three most popular episodes of the Not Overthinking podcast: “Why do we like to be correct?”, “Why are we scared to put ourselves out there?” and “Why do we struggle with consistency?” collected from Spotify. This study adopted Halliday and Matthiessen (2004) theory of Systemic Functional Linguistics (SFL), focusing on the mood types and speech functions. This study found all the mood types and speech functions in the data. The dominant mood type is declarative, and the dominant speech function is statement. The finding of this study provides a clearer picture of podcast speakers who use statements more often to share knowledge and experience. In addition, the speakers also positioned themselves equal to the listeners.
Interpersonal Meaning of Motivational YouTube Video Headlines Alifia Sabilla Yasmin; Iwa Lukmana; Riesky Riesky
Passage Vol 7, No 3 (2019): Desember 2019
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v7i3.23432

Abstract

YouTube has now become one of the most successful video-sharing platforms used by many people around the world. It seems that one of the reasons why people tend to choose YouTube rather than any other video-sharing platform is the attractive headline. This study aims to reveal the realization of interpersonal meaning in YouTube video headlines and to reveal the realization of interpersonal meaning in different types of headlines. This study is largely qualitative supported by descriptive quantification. The data include a hundred headlines collected from Jay Shetty’s channel on YouTube. In order to find out the realization of interpersonal meaning, the headlines are categorized based on the speech function and its typicality proposed by Halliday and Matthiessen (2014). The headlines are also categorized by using Maslen’s (2010) types of headlines. There are two findings of this study. Firstly, four initiating speech functions are realized in Jay Shetty’s headlines namely statement, question, command, and offer. The dominant speech function found in this study is offer, which is realized untypically in the imperative mood. Secondly, the dominant type of headlines found in this study is the headlines that arouse the curiosity of the readers. This type of headline appears in all of the speech functions found in this study.Keywords: Interpersonal meaning; speech function; types of headlines; typicality.
Co-Authors Alifia Sabilla Yasmin Alma Luthfiyyah Kiswanto Asrie Joestika Auliarachma Budi Hermawan Dennissa Aulia Adiesti Ernie D. A. Imperiani Fauzia Nurhaliza Intan Ananda Rahayu Khairunnisa Khairunnisa