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All Journal Buletin Ekonomi Fundamental Management Journal fundamental management journal
Ramot P. Simanjuntak
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Fundamental Management Journal

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THE Influence of Product Quality, Price and Advertising on Interest in Buying Wardah Beauty Products (Case Study of Students of the Faculty of Economics and Business, Indonesian Christian University) Kristanti; Fenny B.N.L. Tobing; Ramot P. Simanjuntak
Fundamental Management Journal Vol. 8 No. 1p (2023): ISSN:2540 -9816 EDISI PRINT, APRIL 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i1p.4782

Abstract

The era of gIobaIization has a major influence on marketing, so companies must be able to recognize and know what the needs and desires of their consumers are. Companies must seek information about what consumers expect from a product. So that companies can create products that are in accordance with the wishes of potentiaI consumers. So a marketer must be able to identify consumer needs by developing quality products, setting appropriate prices, and promoting their products effectively and companies can win what underlies a consumer in choosing a product, in this case a consumer's buying interest. This study aims to determine the effect of product quaIity, price, and advertising on buying interest in Wardah beauty products among students of the FacuIty of Economics and Business, Indonesian Christian University. SampIing using purposive sampIing. The research data was obtained by distributing questionnaires to 74 respondents who had/at Ieast once used Wardah beauty products within a period of 6 months. The anaIysis used in this study is muItipIe Iinear regression anaIysis. The resuIts obtained by the regression equation, Y= 3.770 + 0.247X1 + 0.341X2 + 0.263X3. The resuIts of the study indicate that the product quaIity variabeI has a vaIue of tcount > ttabIe (4,945 > 1,994) and a sig IeveI of 0.000 < 0.05. The price variabeI has a vaIue of tcount > ttabIe (3,206 > 1,994) and a sig IeveI of 0.002 < 0.05. The advertising variabeI has a vaIue of tcount > ttabIe (7,511 > 1,994) and a sig IeveI of 0.000 < 0.05. This shows that product quaIity, price, and advertising have an effect on consumer buying interest. Based on ftabIe of 2.74. The vaIue of fcount > ftabIe is 381.723 > 2.74. This means that simuItaneousIy there is a significant infIuence between the variabeIs of product quaIity, price, and advertising on the buying interest of Wardah's beauty products. Based on the determination test (R2) of 0.942 or 94.2% and the remaining 5.8% is expIained by other variabeIs outside this study. Keywords: Product Quality, Price, Advertising, and Buying Interest
APPLICATION OF AUDIT STANDARD NUMBER 300 (REVISION 2021) CONCERNING PLANNING AN AUDIT OF FINANCIAL STATEMENTS AND AUDITORS CONSIDERATION OF AUDIT PROCEDURES Sry Theresia Angel Vaulina; Ramot P. Simanjuntak
Fundamental Management Journal Vol. 8 No. 1p (2023): ISSN:2540 -9816 EDISI PRINT, APRIL 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i1p.4787

Abstract

With regard to arranging an audit of financial statements for audit processes, Auditing Standard Number 300 (Revised 2021) will be examined in this study, as well as the auditor's consideration of the audit procedures used by the auditor at the East Jakarta Public Accountant Office (KAP). This study used quantitative research methods and direct distribution of questionnaires to East Jakarta-based auditors in order to collect data. Purposive sampling with sample criteria was used to choose the sample for this investigation. 1) A minimum of one year of employment 2) being certified as a public accountant (CPA) 3) auditors who were involved in the creation of audit plans 4) auditors who are familiar with Audit Standard 300 (2021 Revision). In this study, 60 auditors who worked in five KAPs in East Jakarta participated as respondents. Data analysis techniques such as descriptive analysis, the traditional assumption test, multiple linear regression analysis, and hypothesis testing were used to evaluate this work. Results of the test and t count t table (4.954 > 1.677) with a significant value of 0.000, less than 0.05, or 5%, for the variable Application of Audit Standards number 300 (Revised 2021). In light of the fact that Ho is rejected and Ha is accepted, it can be said that the variable corresponding to Audit Standard Number 300 (Revised 2021) has a favorable and significant impact on audit operations. And with a significance of 0.000 less than 0.05 or 5%, the value of Fcount Fcount>Ftable (14.598 > 3.155) was also significant. Therefore, it can be said that Ho is rejected and accepted by Ha, indicating that the variables Auditor's Considerations (X2) and Application of audit Standards number 300 (Revised 2021) (X1) together (simultaneously) have a favorable and significant impact on audit operations. Author recommendations: 1) The following researcher broadens the study's subject and eligibility requirements for participants. 2) The next researcher combines the dependent and independent variables. 3) The following researcher includes other study techniques, like interviews. Keywords: audit standard number 300 (revision 2021), auditor's considerations, and audit procedures
Co-Authors Elly Rasyid Fenny B.N.L. Tobing Ignatius Natanael Widjaya Jeremia, jeremia Kristanti Lidya Magdalena Sitanggang Lukas Tarigan Marudur Sitanggang Ribka Novita Damaris Rutman Lumbantoruan Sry Theresia Angel Vaulina