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THE Influence of Product Quality, Price and Advertising on Interest in Buying Wardah Beauty Products (Case Study of Students of the Faculty of Economics and Business, Indonesian Christian University) Kristanti; Fenny B.N.L. Tobing; Ramot P. Simanjuntak
Fundamental Management Journal Vol. 8 No. 1p (2023): ISSN:2540 -9816 EDISI PRINT, APRIL 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i1p.4782

Abstract

The era of gIobaIization has a major influence on marketing, so companies must be able to recognize and know what the needs and desires of their consumers are. Companies must seek information about what consumers expect from a product. So that companies can create products that are in accordance with the wishes of potentiaI consumers. So a marketer must be able to identify consumer needs by developing quality products, setting appropriate prices, and promoting their products effectively and companies can win what underlies a consumer in choosing a product, in this case a consumer's buying interest. This study aims to determine the effect of product quaIity, price, and advertising on buying interest in Wardah beauty products among students of the FacuIty of Economics and Business, Indonesian Christian University. SampIing using purposive sampIing. The research data was obtained by distributing questionnaires to 74 respondents who had/at Ieast once used Wardah beauty products within a period of 6 months. The anaIysis used in this study is muItipIe Iinear regression anaIysis. The resuIts obtained by the regression equation, Y= 3.770 + 0.247X1 + 0.341X2 + 0.263X3. The resuIts of the study indicate that the product quaIity variabeI has a vaIue of tcount > ttabIe (4,945 > 1,994) and a sig IeveI of 0.000 < 0.05. The price variabeI has a vaIue of tcount > ttabIe (3,206 > 1,994) and a sig IeveI of 0.002 < 0.05. The advertising variabeI has a vaIue of tcount > ttabIe (7,511 > 1,994) and a sig IeveI of 0.000 < 0.05. This shows that product quaIity, price, and advertising have an effect on consumer buying interest. Based on ftabIe of 2.74. The vaIue of fcount > ftabIe is 381.723 > 2.74. This means that simuItaneousIy there is a significant infIuence between the variabeIs of product quaIity, price, and advertising on the buying interest of Wardah's beauty products. Based on the determination test (R2) of 0.942 or 94.2% and the remaining 5.8% is expIained by other variabeIs outside this study. Keywords: Product Quality, Price, Advertising, and Buying Interest
THE Influence of Product Quality, Price and Advertising on Interest in Buying Wardah Beauty Products (Case Study of Students of the Faculty of Economics and Business, Indonesian Christian University) Kristanti; Fenny B.N.L. Tobing; Ramot P. Simanjuntak
Fundamental Management Journal Vol. 8 No. 1p (2023): ISSN:2540 -9816 EDISI PRINT, APRIL 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i1p.4782

Abstract

The era of gIobaIization has a major influence on marketing, so companies must be able to recognize and know what the needs and desires of their consumers are. Companies must seek information about what consumers expect from a product. So that companies can create products that are in accordance with the wishes of potentiaI consumers. So a marketer must be able to identify consumer needs by developing quality products, setting appropriate prices, and promoting their products effectively and companies can win what underlies a consumer in choosing a product, in this case a consumer's buying interest. This study aims to determine the effect of product quaIity, price, and advertising on buying interest in Wardah beauty products among students of the FacuIty of Economics and Business, Indonesian Christian University. SampIing using purposive sampIing. The research data was obtained by distributing questionnaires to 74 respondents who had/at Ieast once used Wardah beauty products within a period of 6 months. The anaIysis used in this study is muItipIe Iinear regression anaIysis. The resuIts obtained by the regression equation, Y= 3.770 + 0.247X1 + 0.341X2 + 0.263X3. The resuIts of the study indicate that the product quaIity variabeI has a vaIue of tcount > ttabIe (4,945 > 1,994) and a sig IeveI of 0.000 < 0.05. The price variabeI has a vaIue of tcount > ttabIe (3,206 > 1,994) and a sig IeveI of 0.002 < 0.05. The advertising variabeI has a vaIue of tcount > ttabIe (7,511 > 1,994) and a sig IeveI of 0.000 < 0.05. This shows that product quaIity, price, and advertising have an effect on consumer buying interest. Based on ftabIe of 2.74. The vaIue of fcount > ftabIe is 381.723 > 2.74. This means that simuItaneousIy there is a significant infIuence between the variabeIs of product quaIity, price, and advertising on the buying interest of Wardah's beauty products. Based on the determination test (R2) of 0.942 or 94.2% and the remaining 5.8% is expIained by other variabeIs outside this study. Keywords: Product Quality, Price, Advertising, and Buying Interest
PELATIHAN PEMBUATAN VEST DALAM UPAYA PEMANFAATAN GREEN ENVIRONTMENT PRODUCT LIMBAH KAIN PERCA GUNA MENINGKATKAN SUSTAINABILITY BUSSINESS PADA UMKM PUTRI KEMBAR FASHION SEMARANG Ramadhani, Noor Laila; Avianda Nurcahyo, Satria; Kristanti
Jurnal Bakti Humaniora Vol. 4 No. 2 (2024): DESEMBER 2024
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v4i2.3554

Abstract

UMKM Putri Kembar Fashion Semarang faces challenges in managing waste fabric scraps produced from the production process. This waste is often considered worthless and has the potential to pollute the environment. This Community Service PKM) aims to provide solutions through training in making vests by utilizing waste fabric scraps, thereby supporting the use of green environmental products and increasing business sustainability. The methods used include education and practice-based training, starting from scrap fabric sorting techniques, vest design, to effective production processes. This training also includes aspects of creative marketing and sustainable product development strategies, so that the end result can provide added value to waste fabric scraps. The main target of the program is to improve the skills of human resources in this UMKM, while creating environmentally friendly products with economic value. The expected output of this program is the creation of product innovations in the form of vests made from waste fabric scraps that have market competitiveness. In addition, this program also aims to increase the understanding of UMKM actors regarding the importance of implementing sustainability principles in business. Through this training, it is expected that UMKM Putri Kembar Fashion will be able to reduce production waste, increase income, and expand marketing networks. Overall, this program is expected to be a model for empowering UMKM based on green product innovation that supports environmental preservation while increasing business sustainability. With the success of this program, UMKM is expected to be able to become an example of sustainable business practices in the city of Semarang.   Abstrak UMKM Putri Kembar Fashion Semarang menghadapi tantangan dalam pengelolaan limbah kain perca yang dihasilkan dari proses produksi. Limbah tersebut sering kali dianggap tidak bernilai dan berpotensi mencemari lingkungan. Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan solusi melalui pelatihan pembuatan vest dengan memanfaatkan limbah kain perca, sehingga mendukung pemanfaatan green environment product dan meningkatkan keberlanjutan bisnis (sustainability business). Metode yang digunakan meliputi edukasi dan pelatihan berbasis praktik, mulai dari teknik pemilahan kain perca, desain vest, hingga proses produksi yang efektif. Pelatihan ini juga mencakup aspek pemasaran kreatif dan strategi pengembangan produk berkelanjutan, sehingga hasil akhirnya dapat memberikan nilai tambah pada limbah kain perca. Target utama program adalah meningkatkan keterampilan sumber daya manusia di UMKM ini, sekaligus menciptakan produk bernilai ekonomi yang ramah lingkungan.Luaran yang diharapkan dari program ini adalah terciptanya inovasi produk berupa vest berbahan limbah kain perca yang memiliki daya saing pasar. Selain itu, program ini juga bertujuan untuk meningkatkan pemahaman pelaku UMKM terkait pentingnya penerapan prinsip keberlanjutan dalam bisnis. Melalui pelatihan ini, diharapkan UMKM Putri Kembar Fashion mampu mengurangi limbah produksi, meningkatkan pendapatan, dan memperluas jaringan pemasaran.Secara keseluruhan, program ini diharapkan dapat menjadi model pemberdayaan UMKM berbasis green product innovation yang mendukung pelestarian lingkungan sekaligus meningkatkan keberlanjutan bisnis. Dengan keberhasilan program ini, UMKM diharapkan mampu menjadi contoh praktik bisnis berkelanjutan di Kota Semarang.
Pelatihan Ikat Celup untuk Meningkatkan Kreativitas Ibu-ibu PKK di desa Banyuanyar, Surakarta kristanti; Ramadhani, Noor Laila; Ali, Ahmad
Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Komputer dan Pendidikan Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Kemitraan Masyarakat (PKM) ini bertujuan untuk memberikan pengetahuan dan pemahaman tentang batik ikat celup melalui proses pembuatan ikat celup bagi warga Banyuanyar, Kecamatan Banjarsari. Beberapa alasan pentingnya Program Kemitraan Masyarakat dilakukan karena desa tersebut mempunyai kegiatan kebudayaan dan bisa dijadikan sebagai motif yang menjadi ciri khas motif ikat celup di desa tersebut. Selain itu, pemerintah sangat mengharapkan adanya kegiatan yang dapat menambah pengetahuan dan keterampilan masyarakat agar dapat meningkatkan tumbuh kembangnya perekonomian masyarakat khususnya di desa Banyuanyar. Dengan demikian, bersama dengan mitra membentuk kerjasama agar terlaksana kegiatan sesuai dengan harapan pemerintah daerah. Adapun keterampilan yang diberikan kepada mitra adalah keterampilan teknik ikat celup. Beberapa langkah yang diberikan yaitu dengan mengembangkan desain yang ada. Selanjutnya, memindahkan desain ke selembaran kain, memberi kelereng, batu, atau kayu yang diikatkan pada kain, melakukan proses pewarnaan dengan teknik colet dan teknik celup, kemudian dijemur di tempat yang rindang, proses yang terakhir adalah melepaskan ikatan pada kain. Setelah kegiatan ini berakhir, maka seluruh karya yang dihasilkan oleh peserta pelatihan dipamerkan pada kegiatan pertunjukan seni. Kata Kunci: batik, ikat celup, kreativitas
PENGARUH TRANSFER PRICING, THIN CAPITALIZATION DAN TAX HAVEN TERHADAP PENGHINDARAN PAJAK DENGAN KEPEMILIKAN INSTITUSIONAL SEBAGAI VARIABEL MODERASI (STUDI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022) Ainaya Annastasya; Ristiyana, Rida; Kristanti
Journal Accounting International Mount Hope Vol. 3 No. 1 (2025)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v3i1.544

Abstract

This study aims to determine the effect of Transfer Pricing, Thin Capitalization and Tax Haven on Tax Avoidance with Institutional Ownership as a Moderating Variable. This type of research is quantitative using secondary data. The research population is manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2018-2022 period with a population of 195 companies. The sampling technique used purposive sampling technique with a total sample of 28 companies. The data analysis method used is panel data regression using E-Views version 12 software. The results of this study show that Transfer pricing, Thin Capitalization and Tax Haven have a simultaneous effect on tax avoidance. transfer pricing, tax haven and institusional ownership has no significant effect on tax avoidance. Thin Capitalization has a positive and significant effect on tax avoidance. Institutional ownership is unable to moderate the influence of transfer pricing, thin capitalization and tax havens on tax avoidance.