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Journal : Buletin Ekonomi

ANALISIS SIKAP KONSUMEN TERHADAP CELANA JEANS CARDINAL: STUDI KASUS PADA LOS D PASAR INDUK KRAMAT JATI Ernawati Ritonga; Carolina F. Sembiring; Emerald Tobing
Buletin Ekonomi Vol. 19 No. 3 (2015): Buletin Ekonomi ISSN: 1410-3842
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v19i3.321

Abstract

Penelitian ini bertujuan untuk mengidentifikasi sikap konsumen yang ada di pasar induk Kramat Jati terhadap berbagai atribut produk celana jeans Cardinal. Sumber data yang digunakan adalah data primer yang diperoleh melalui kuesioner yang disebarkan kepada 40 responden konsumen, sedangkan data sekunder dikumpulkan melalui studi kepustakaan dengan membaca buku-buku konsep pemasaran dan literatur-literatur yang berhubungkan dengan penelitian. Metodologi penelitian yang digunakan oleh peneliti adalah dengan analis sikap multi atribut Fishbein. Khusus untuk pengukuran menggunakan skala likert. Dari atribut-atribut yang dievaluasi, nilai tertinggi menurut konsumen adalah kualitas bahannya lebih baik dan sangat disukai serta produknya mudah dijumpai di berbagai tempat.
PROSEDUR PENAGIHAN PIUTANG RAWAT INAP DAN RAWAT JALAN DENGAN MENGGUNAKAN ASURANSI DI RS PGI CIKINI Englin Widyah Luksiana; Emerald Tobing; Melinda Malau
Buletin Ekonomi Vol. 20 No. 1 (2016): Buletin Ekonomi ISSN: 1410-3842
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v20i1.324

Abstract

ABSTRACTThere are still many hospitals can not provide health care services properly to the public including on how the payment system is applicable. As a social unit, the hospital was faced with the scarcity of funds needed to finance their health care needs. However, the hospital is expected to provide treatment rates that are accessible by the public. The hospital also provides a delay of payment of debts to individuals, insurance and other debtor already did the contract up to the hospital in collecting receivables. Receivables have an important role in all business activities including hospitals. Accounts receivable is heading current assets whose value may affect the liquidity of a company or hospital. Collection of accounts receivable hospital carried out in accordance with the applicable procedures and prior to the maturity that has been set. If the delivery of billing claims receivable past due, then the possibility of unpaid accounts receivable hospital.Kata kunci: Prosedur, Piutang, Penagihan.