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ANALISIS KEPUASAN KONSUMEN TERHADAP PELAYANAN: BUS TRANSJAKARTA (STUDI KASUS TAMINI GARUDA DI KORIDOR IX) Fenny BNL. Tobing; Debora Mastauli Purba Purba; Carolina F. Sembiring
Buletin Ekonomi Vol. 18 No. 2 (2014): Buletin Ekonomi ISSN: 1410-3842
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v18i2.302

Abstract

Penelitian dilaksanakan di Provinsi DKI Jakarta ini untuk mengetahui kepuasan dan harapan pelanggan serta pelaksanaan atau kinerja yang dilakukan perusahaan Di dalam memberikan jasa pelayanan yang baik kepada pelanggan, perusahaan Transjakarta harus memperhatikan variabel-variabel yang menjadi penelitian ini, yaitu lima dimensi kualitas jasa, yaitu berwujud (tangible), keandalan (reliability), daya tanggap (responsive), jaminan dan kepastian (assurance), empati (empaty). Manajemen UP Jakarta perlu memperhatikan keamanan dan kenyamanan penumpang pada saat di shelter maupun di dalam bus.
ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SOFF STUDI KASUS TERHADAP WARGA PERUMAHAN LAPANGAN PORS: KELURAHAN SERDANG KECAMATAN KEMAYORAN JAKARTA PUSAT Robitha Anugrah; Sautman Sinaga; Carolina F. Sembiring
Buletin Ekonomi Vol. 19 No. 1 (2015): Vol 19 No 1 (2015): Buletin Ekonomi ISSN: 1410-3842
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v19i1.307

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana tingkat kepuasan warga Perumahan Lapangan Pors RW.004 Kelurahan Serdang Kecamatan Kemayoran Jakarta Pusat terhadap kinerja dari produk lotion anti nyamuk Soff. Sumber data yang digunakan adalah data primer yang diperoleh melalui penyebaran kuesioner kepada 100 orang responden, yaitu warga perumahan lapangan Pors RW.004 Kelurahan Serdang Kecamatan Kemayoran Jakarta Pusat, sedangkan data sekunder diperoleh melalui studi kepustakaan dengan membaca buku-buku dan sumber data lainnya yang masih berhubungan dengan penelitian ini. Metode penelitian yang digunakan dalam penelitian ini adalah metode pengolahan data dengan metode Fishbein, sedangkan tehnik pengumpulan data menggunakan kuesioner yang terdapat skala Likert di dalamnya, dan diagram kartesius. Hasil penelitian menunjukkan bahwa nilai sikap sebagai tanggapan warga Perumahan Lapangan Pors RW.004 Kelurahan Serdang Kecamatan Kemayoran Jakarta Pusat atas atribut-atribut dari manfaat produk soff yang nilainya 162,8989 berada di kategori puas dengan persentase kepuasans ebesar 70,28%. Fenomena ini berarti sampai saat ini warga perumahan lapangan Pors RW.004 Kelurahan Serdang Kecamatan Kemayoran Jakarta Pusat telah merasa puas terhadap kinerja yang diberikan oleh produk losion anti nyamuk Lavenda.
ANALISIS SIKAP KONSUMEN TERHADAP CELANA JEANS CARDINAL: STUDI KASUS PADA LOS D PASAR INDUK KRAMAT JATI Ernawati Ritonga; Carolina F. Sembiring; Emerald Tobing
Buletin Ekonomi Vol. 19 No. 3 (2015): Buletin Ekonomi ISSN: 1410-3842
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v19i3.321

Abstract

Penelitian ini bertujuan untuk mengidentifikasi sikap konsumen yang ada di pasar induk Kramat Jati terhadap berbagai atribut produk celana jeans Cardinal. Sumber data yang digunakan adalah data primer yang diperoleh melalui kuesioner yang disebarkan kepada 40 responden konsumen, sedangkan data sekunder dikumpulkan melalui studi kepustakaan dengan membaca buku-buku konsep pemasaran dan literatur-literatur yang berhubungkan dengan penelitian. Metodologi penelitian yang digunakan oleh peneliti adalah dengan analis sikap multi atribut Fishbein. Khusus untuk pengukuran menggunakan skala likert. Dari atribut-atribut yang dievaluasi, nilai tertinggi menurut konsumen adalah kualitas bahannya lebih baik dan sangat disukai serta produknya mudah dijumpai di berbagai tempat.
The Influence Of Company Size, Liquidity, Profitability On The Issue Of Going Concern Audit Opinions On Mining Companies Listed On The Indonesia Stock Exchange Year 2017-2020 Situmorang, Humala; Carolina F. Sembiring; Emerald G. M Tobing
Fundamental Management Journal Vol. 7 No. 2 (2022): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:7 No.2 Oktober 2022
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v7i2.4272

Abstract

This study is a study that discusses the factors that influence the issuance of Going Concern Audit Opinions in mining organizations listed on the IDX from 2017-2020. The problem to be studied is the extent to which company size, liquidity and profitability affect the assessment of the business continuity review in the organization. This will be done for one semester, especially in the even semester of the 2021/2022 academic year. The research technique used is special multiple regression such as binary multiple regression using logistic, which is an analytical tool to test the effect of two or more independent variables on the dependent variable using quantitative and categorical data. The results of this study it was found that company size and profitability affect the going concern audit opinion, while liquidity does not affect the going concern audit opinion.Key words: Going Concern Audit Opinion, Company Size, Liquidity, Profitability
PENGARUH KOMUNIKASI PEMASARAN PRODUK MELALUI PENGGUNAAN BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING : (Studi Pada Konsumen Scarlett Whitening Mahasiswa FakuItas Ekonomi Dan Bisnis Universitas Kristen Indonesia) Sania Debora Panjaitan; Carolina F. Sembiring; Melinda Malau
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5276

Abstract

This research is motivated by the conditions of economic and commerciaI competition in Indonesia which are deveIoping very rapidIy every year. This study uses a quaIitative method that describes as weII as expIains the phenomena that occur from the object of research. The data used in this study incIudes primary data in the form of a questionnaire given to 10% of the totaI 400 students of the FacuIty of Economics and Business, Indonesian Christian University cIass of 2018-2021 as consumers and secondary data can be seen from website data. The variabIes tested in this study are the independent variabIes brand ambassador and brand image. The discussion starts from the visuaIization of the respondent's characteristic tabIe based on the status of the cIass. Both variabIes were anaIyzed using the T-Test and F-Test. Based on the resuIts of the T-test on the Brand Ambassador variabIe, the t-count vaIue for brand ambassador was 3.319 with a t-tabIe vaIue of 2,028 (t-count > t-tabIe). These resuIts expIain that the brand ambassador variabIe has a significant effect on the purchase decision variabIe (Ha), so the first hypothesis can be accepted. WhiIe the resuIts of the T-test on the brand image variabIe, the t-count vaIue is 2.979 with a t-tabIe vaIue of 2.028 (t-count > t-tabIe). These resuIts indicate that brand image has a significant effect on the purchase decision variabIe (Ha), so that the second hypothesis can be accepted. Based on the resuIts of the F test, the resuIts show that the F-count is 19.790 whiIe the F-tabIe is 2,87 (F-count > F-tabIe). These resuIts indicate that there is a significant infIuence between the independent variabIes brand ambassador and brand image on the dependent variabIe, nameIy purchase decision (Ha) is acceptabIe. The concIusion that can be drawn from the resuIts of the data anaIysis above, nameIy ScarIett Whitening stiII has to maintain its brand ambassador and stiII maintain the uniqueness of its packaging design, so that it aIways has the characteristics of other products. Keywords: ScarIett Whitening, Brand Ambassador, Brand Image
PENGARUH BEBAN PAJAK TANGGUHAN, FREE CASH FLOW DAN PROFITABILITAS TERHADAP MANAJAMEN LABA (STUDI EMPIRIS PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE (2018-2021) Aron, Aron Jordan Lekhenila; Timbul Hamonangan Simanjuntak; Carolina F. Sembiring
Buletin Ekonomi Vol. 24 No. 1 (2024): ISSN: 1410-3842 Buletin Volume 24 No.1, APRIL 2024
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v24i1.5806

Abstract

These studies aim to determining effects of deferred tax expense, Free Cashes Flow and Profitabilities on earnings managements in foods and beverages subsector manufacturing company list on Indonesia Stock Exchange on 2018-2021 periodic. Population in these studies were 30 company and samples of 11 company with periodic of 4 years. Sampling techniques using purposive sampling techniques. Methods use is descriptive analyst and panel data regressions analysis following by auto correlation test, heteroscedasticity test, multicollinearity test, and correlation analyst. Results of these studies indicate that simultaneously, variable of deferred tax expense, Free Cashes Flow, profitabilities have no significancy effects on earning managements. Partials test result showing that deferred tax expense, free cash flow, profitability has significancy negative effects on earning managements. Keywords: Deferred Tax Expense, Free Cashes Flow, Profitability and Profit Management
The Influence of Product Price and Service Quality on The Decision to Purchase Iron Steel at Pt Sinar Bangun Tata Semesta in West Jakarta jefri, Jefpri Parulian; Carolina F. Sembiring; Desideria Regina
Fundamental Management Journal Vol. 9 No. 1p (2024): ISSN:2540 -9816 EDISI PRINT, APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1p.5800

Abstract

These studies aim to determining the effects of Products, Prices and Services Quality both simultaneously and simultaneously on Purchases Decision. The independent variable in these studies are Products Quality, Prices, and Services Quality, while dependent variable is Purchases Decision. These studies used a random sampling methods with a total samples of 35 respondent, especially DKI Jakarta. Methods of data analyst used SPSS software versions 25 The result of these studies proves that partially or simultaneously, product quality has a significancy effects on purchasing decisions, while prices have no significancy effects on purchasing decision, and service quality has a significancy effects on purchasing decision. Keywords: Product Quality, Price, Service Quality, Purchasing Decision
The Influence Of Company Size, Liquidity, Profitability On The Issue Of Going Concern Audit Opinions On Mining Companies Listed On The Indonesia Stock Exchange Year 2017-2020 Situmorang, Humala; Carolina F. Sembiring; Emerald G. M Tobing
Fundamental Management Journal Vol. 7 No. 2 (2022): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:7 No.2 Oktober 2022
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v7i2.4272

Abstract

This study is a study that discusses the factors that influence the issuance of Going Concern Audit Opinions in mining organizations listed on the IDX from 2017-2020. The problem to be studied is the extent to which company size, liquidity and profitability affect the assessment of the business continuity review in the organization. This will be done for one semester, especially in the even semester of the 2021/2022 academic year. The research technique used is special multiple regression such as binary multiple regression using logistic, which is an analytical tool to test the effect of two or more independent variables on the dependent variable using quantitative and categorical data. The results of this study it was found that company size and profitability affect the going concern audit opinion, while liquidity does not affect the going concern audit opinion.Key words: Going Concern Audit Opinion, Company Size, Liquidity, Profitability
PENGARUH KOMUNIKASI PEMASARAN PRODUK MELALUI PENGGUNAAN BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING : (Studi Pada Konsumen Scarlett Whitening Mahasiswa FakuItas Ekonomi Dan Bisnis Universitas Kristen Indonesia) Sania Debora Panjaitan; Carolina F. Sembiring; Melinda Malau
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5276

Abstract

This research is motivated by the conditions of economic and commerciaI competition in Indonesia which are deveIoping very rapidIy every year. This study uses a quaIitative method that describes as weII as expIains the phenomena that occur from the object of research. The data used in this study incIudes primary data in the form of a questionnaire given to 10% of the totaI 400 students of the FacuIty of Economics and Business, Indonesian Christian University cIass of 2018-2021 as consumers and secondary data can be seen from website data. The variabIes tested in this study are the independent variabIes brand ambassador and brand image. The discussion starts from the visuaIization of the respondent's characteristic tabIe based on the status of the cIass. Both variabIes were anaIyzed using the T-Test and F-Test. Based on the resuIts of the T-test on the Brand Ambassador variabIe, the t-count vaIue for brand ambassador was 3.319 with a t-tabIe vaIue of 2,028 (t-count > t-tabIe). These resuIts expIain that the brand ambassador variabIe has a significant effect on the purchase decision variabIe (Ha), so the first hypothesis can be accepted. WhiIe the resuIts of the T-test on the brand image variabIe, the t-count vaIue is 2.979 with a t-tabIe vaIue of 2.028 (t-count > t-tabIe). These resuIts indicate that brand image has a significant effect on the purchase decision variabIe (Ha), so that the second hypothesis can be accepted. Based on the resuIts of the F test, the resuIts show that the F-count is 19.790 whiIe the F-tabIe is 2,87 (F-count > F-tabIe). These resuIts indicate that there is a significant infIuence between the independent variabIes brand ambassador and brand image on the dependent variabIe, nameIy purchase decision (Ha) is acceptabIe. The concIusion that can be drawn from the resuIts of the data anaIysis above, nameIy ScarIett Whitening stiII has to maintain its brand ambassador and stiII maintain the uniqueness of its packaging design, so that it aIways has the characteristics of other products. Keywords: ScarIett Whitening, Brand Ambassador, Brand Image
The Influence of Product Price and Service Quality on The Decision to Purchase Iron Steel at Pt Sinar Bangun Tata Semesta in West Jakarta jefri, Jefpri Parulian; Carolina F. Sembiring; Desideria Regina
Fundamental Management Journal Vol. 9 No. 1p (2024): ISSN:2540 -9816 EDISI PRINT, APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1p.5800

Abstract

These studies aim to determining the effects of Products, Prices and Services Quality both simultaneously and simultaneously on Purchases Decision. The independent variable in these studies are Products Quality, Prices, and Services Quality, while dependent variable is Purchases Decision. These studies used a random sampling methods with a total samples of 35 respondent, especially DKI Jakarta. Methods of data analyst used SPSS software versions 25 The result of these studies proves that partially or simultaneously, product quality has a significancy effects on purchasing decisions, while prices have no significancy effects on purchasing decision, and service quality has a significancy effects on purchasing decision. Keywords: Product Quality, Price, Service Quality, Purchasing Decision