Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Riset Akuntansi dan Keuangan Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Indonesian Economy and Business
Ahmad Ikhwan Setiawan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Kinerja Keuangan dan Pengelolaan Internal BMT (Survei BMT-BMT Se-Kabupaten Banyumas) Datien Eriska Utami; Ahmad Ikhwan Setiawan
Riset Akuntansi dan Keuangan Indonesia Vol 5, No 1 (2006): Jurnal Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/reaksi.v5i1.3705

Abstract

-
The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic Ahmad Ikhwan Setiawan; Annisa Pratiwi Hendraningsih; Sri Rahayu; Amina Sukma Dewi
Journal of Indonesian Economy and Business Vol 37 No 2 (2022): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (859.832 KB) | DOI: 10.22146/jieb.v37i2.3995

Abstract

Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing. Background Problems: In response to the increasing competition in the world of online culinary businesses due to the COVID-19 pandemic, businesses have to enhance strategic marketing to improve consumer loyalty. Novelty: This research model contributes to the development of a concept about consumer advocacy from the perspective of strategic marketing, which is still a limited area of study. Research Methods: The research model was applied to 220 respondents (Indonesian culinary business owners) using a survey that was processed with AMOS SEM. Finding/Results: This research convincingly identifies two significant building factors for e-advocacy leveraged capacity, namely promotional attractiveness and digital affinity direction. Conclusion: Companies’ marketing strategies focus not only on maintaining close customer relations but also on ways to intervene with customers so that they are willing to advocate products or brands through digital media.
Dari Gaya Tanggapan hingga Niat Membeli Kembali: Peran Akurasi Empati dan Kepuasan Pelanggan dalam Interaksi Chatbot Shopee Ahsan Barra Syarafa; Ahmad Ikhwan Setiawan
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8006

Abstract

Artikel ini berjudul “From Response Style to Repurchase Intention: The Role of Empathic Accuracy and Customer Satisfaction in Shopee Chatbot Interactions.” Perkembangan layanan pelanggan berbasis kecerdasan buatan mendorong penggunaan chatbot sebagai titik kontak utama dalam interaksi pelanggan pada platform e-commerce; namun demikian, masih terdapat keluhan terkait ketepatan empati dan kualitas interaksi layanan digital. Penelitian ini bertujuan untuk menganalisis pengaruh gaya respon chatbot terhadap akurasi empati, kepuasan pelanggan, dan niat pembelian ulang pada pengguna Shopee di Indonesia sebagai objek penelitian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan dari pengguna Shopee yang termasuk dalam Generasi Y dan Generasi Z, kemudian dianalisis menggunakan metode structural equation modeling berbasis varians. Hasil penelitian menunjukkan bahwa gaya respon chatbot berpengaruh positif terhadap akurasi empati dan kepuasan pelanggan. Akurasi empati berpengaruh positif terhadap kepuasan pelanggan, serta kepuasan pelanggan berpengaruh positif terhadap niat pembelian ulang. Selain itu, akurasi empati dan kepuasan pelanggan berperan sebagai variabel mediasi dalam hubungan antara gaya respon chatbot dan niat pembelian ulang. Temuan ini menegaskan pentingnya perancangan interaksi chatbot yang empatik untuk memperkuat keberlanjutan perilaku pembelian pelanggan pada platform e-commerce.
Co-Authors Ahsan Barra Syarafa Amina Sukma DEWI Annisa Pratiwi Hendraningsih Datien Eriska Utami Sri Rahayu