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All Journal Jurnal Manajemen dan Bisnis Visionist International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Signaling Dinamika Journal of Indonesian Economy and Business NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Signaling
Sri Rahayu
Fakultas Ekonomi Dan Bisnis,Program Studi Manajemen, Institut Bakti Nusantara, Lampung
Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Pengaruh Harga Jual Kamar terhadap Nilai Penjualan pada Hotel Sahid Di Bandar Lampung Sri Rahayu
Jurnal Manajemen dan Bisnis Vol 1, No 2 (2011): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.666 KB) | DOI: 10.36448/jmb.v1i2.43

Abstract

Sahid Hotel in Bandar Lampung is a three star hotel that support the development of business and the national tourism industry. The problem is the Room Sales Price has increase every years but the sales volume fluctuate not according to the increase of room price. The purpose of this study to determine how the influence of Selling Price to Sales Volume at Sahid Hotel in Bandar Lampung. The hypothesis is: Room Price in effect on the Sales Volume at Hotel Sahid Bandar Lampung. Analysis tool used is the Simple Linear Regression to determine the influence of Selling Price of Sales Volume and t- test to test the hypothesis.Calculation process performed by SPSS. Based on analytical results obtained by the equation: for Moderate Rooms Y1 = 3,438.000,000 + 2,911,002 X1, for the Superior Room Sea View Y2= 1,789,000,000 + 2,425,950 X2, and Deluxe Y3 = 1,420,000,000 + 1,597,900 X3. The results of the t-test with a significance level of 95% and dk = 8 is obtained: for Moderate rooms thitung 3.896> 1.860 ttable, Superior Room Sea View thitung 6.342> 1.860 ttable, and Deluxe thitung 7.336> 1.860 ttable. For all types of rooms thitung> ttable meaningful influence on Room Price Value Sales. It can be concluded that the Selling Price Room significant effect on the Sales Volume at Sahid Hotel Bandar Lampung is unacceptable. Of the three types of rooms that contributed the most impact is followed by a Deluxe Room Superior Room Sea View and Moderate. Thus to increase the value of Sales Price not have to raise every year, but if it should raise it should be offset by an increase in services and facilities.Hotel Sahid di Bandar Lampung merupakan hotel bintang tiga yang turut mendukung perkembangan industri bisnis dan pariwisata nasional. Masalah yang dihadapi adalah Harga Jual Kamar mengalami kenaikan setiap tahunnya tapi Nilai Penjualan berfluktuasi tidak seiring dengan kenaikan harga kamar. Permasalahannya adalah: Bagaimana pengaruh Harga Jual kamar terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung? Tujuan penelitian ini untuk mengetahui bagaimana pengaruh Harga Jual Kamar terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung. Hipotesis yang diajukan adalah: Harga Jual Kamar berpengaruh terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung. Alat analisis yang digunakan adalah Regresi Linier Sederhana untuk mengetahui pengaruh Harga Jual Kamar terhadap Nilai Penjualan Kamar dan Uji-t untuk menguji hipotesis. Proses perhitungan dilakukan dengan SPSS. Berdasarkan hasil analisis diperoleh persamaan: untuk Kamar Moderate Y1 = 3.438.000.000 + 2.911.002 X1, untuk Kamar Superior Sea View Y2= 1.789.000.000 + 2.425.950 X2, dan Kamar Deluxe Y3 = 1.420.000.000 + 1.597.900 X3. Hasil uji-t dengan tingkat signifikansi 95% dan dk = 8 diperoleh: untuk kamar Moderate thitung 3,896 > ttabel 1,860, kamar Superior Sea View thitung 6,342 > ttabel 1,860, dan Kamar Deluxe thitung 7,336 > ttabel 1,860. Untuk semua tipe kamar thitung > ttabel berarti Harga Jual Kamar berpengaruh terhadap Nilai Penjualan. Dengan demikian dapat disimpulkan bahwa hipotesis yang diajukan bahwa Harga Jual Kamar berpengaruh signifikan terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung dapat diterima. Dari ketiga tipe kamar yang memberikan kontribusi pengaruh paling besar adalah kamar Deluxe diikuti oleh kamar Superior Sea View dan Moderate. Dengan demikian untuk meningkatkan Nilai Penjualan tidak harus menaikkan Harga Jual setiap tahun, namun jika harus menaikkan maka harus diimbangi dengan peningkatan pelayanan dan fasilitas. 
MENINGKATKAN KETERIKATAN MEREK Sri Rahayu; Fauzi Fauzi; Hikmatul Aliyah
Jurnal Signaling Vol 9, No 2 (2020): Jurnal Signaling
Publisher : Jurnal Signaling

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Abstract

Keterikatan emosional konsumen kepada merek merupakan tema yang menarik untuk diteliti. Berbagai literatur membahas mengenai faktor yang berperan dalam upaya meningkatkan keterikatan merek. Penelitian ini bertujuan untuk mengkaji berbagai literatur mengenai faktor-faktor yang mampu berperan untuk meningkatkan keterikatan merek. Berbagai penelitian terdahulu menunjukan bahwa kepercayaan merek, kepribadian merek dan brand authenticity mampu berperan meningkatkan keterikatan merek. Keterikatan merek masoh menjadi salah satu kunci sukses memasarkan merek. Memahami faktor penyebab yang mempengaruhi peningkatan keterikatan merek, sangat bermanfaat bagi perusahaan untuk merancang dan mengembangkan strategi yang tepat. Bagi akademisi berguna untuk mengembangkan penelitian dengan tema yang sama di masa yang akan datang.   
SOLUSI PENINGKATAN GREEN PURCHASE INTENTION MELALUI ENVIRONMENTAL KNOWLEDGE Sri Rahayu
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 6, No 1 (2020): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

The purpose of this study is to find a solution to the research gap between green advertising and green purchase intention, by proposing environmental knowledge as a mediating variable. Based on previous studies, green advertising is believed to increase consumer knowledge about environmentally friendly products. In addition, environmental knowledge plays an important role in increasing green purchasing intentions. It shows that green advertising has a direct and indirect influence through the environment knowledge. Therefore this study seeks to build a conceptual model that is expected to contribute to academics and managerial practice. For academics, the conceptual model is expected to be empirically tested through field research. Whereas for green marketing management practices, the conceptual model can be used as a reference in an effort to increase consumer purchase intentions.
MENINGKATKAN GREEN PURCHASE INTENTION MELALUI KOMPONEN GREEN MARKETING MIX Sri Rahayu; Buchori Buchori; Evi Novitasari
VISIONIST Vol 11, No 1 (2022): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v11i1.2549

Abstract

Industri pariwisata mengalami perkembangan sangat pesat dewasa ini. Adanya pandemi Covid-19 sangat berpengaruh pada jumlah pengunjung ke tempat wisata. Tujuan penelitian ini untuk mengetahui pengaruh green product, green promotion, dan green price terhadap niat berkunjung ke Pantai Kerang Mas Lampung Timur. Populasi dan sampel penelitian ini adalah pengunjung obyek wisata Pantai Kerang Mas. Teknik pengambilan sampel menggunakan purposive sampling. Sedangkan teknik pengambilan data dilakukan dengan menyebar kuesioner online, mengunakan piranti lunak googleform. Analisis data menggunakan Structural Equation Modeling/SEM AMOS Versi 21. Hasil penelitian menunjukan bahwa green product, promotion, dan price tidak berpengaruh purchase intention (niat berkunjung). Hal tersebut menunjukan bahwa peningkatan green product, promotion, dan price tidak selalu mampu meningkatkan niat berkunjung. BUMDES sebagai pengelola obyek wisata Pantai Kerang Mas harus mencari strategi pemasaran lain selain green marketing mix guna meningkatkan niat berkunjung. Bagi akademisi penelitian ini dapat dijadikan sebagai referensi untuk melakukan penelitian di masa depan, dengan menguji kembali model penelitian ini dan menambahkan variabel lain yang relevan.
Green Marketing and Environmental Knowledge for Green Tourism Sri Rahayu; Hikmatul Aliyah; Sudarwati Sudarwati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4354

Abstract

Green tourism is growing rapidly in various regions in Indonesia, including in East Lampung. The approach in this study uses a green marketing strategy to increase the intention to visit eco-friendly tourist attractions. This study aims to examine the effect of green marketing components, namely green products, green promotions, and green prices on visiting intentions. Also examine the direct and indirect effects of green products on purchase intention through environmental knowledge. The population and sample of this research are visitors to the Kerang Mas Beach tourism object. The sampling technique used was purposive sampling. Primary data was used in this study, with data collection techniques through online questionnaires. Data were analyzed using Structural Equation Modeling, AMOS Program 21 Version. The results showed that green price and green promotion had an effect on purchase intention, but green product had no effect. In addition, environmental knowledge does not have a role as a mediating variable in the effect of green products on purchase intention. Keywords: Green Marketing Component, Environmental Knowledge, Green Tourism, Purchase Intention
The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic Ahmad Ikhwan Setiawan; Annisa Pratiwi Hendraningsih; Sri Rahayu; Amina Sukma Dewi
Journal of Indonesian Economy and Business Vol 37 No 2 (2022): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (859.832 KB) | DOI: 10.22146/jieb.v37i2.3995

Abstract

Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing. Background Problems: In response to the increasing competition in the world of online culinary businesses due to the COVID-19 pandemic, businesses have to enhance strategic marketing to improve consumer loyalty. Novelty: This research model contributes to the development of a concept about consumer advocacy from the perspective of strategic marketing, which is still a limited area of study. Research Methods: The research model was applied to 220 respondents (Indonesian culinary business owners) using a survey that was processed with AMOS SEM. Finding/Results: This research convincingly identifies two significant building factors for e-advocacy leveraged capacity, namely promotional attractiveness and digital affinity direction. Conclusion: Companies’ marketing strategies focus not only on maintaining close customer relations but also on ways to intervene with customers so that they are willing to advocate products or brands through digital media.
Pengembangan UMKM Melalui Peningkatan Pemasaran Produk Kripik Tempe di Desa Wonoharjo Kabupaten Tanggamus Citrawati Jatiningrum; Lusy Tunik Muharlisiani; Sri Rahayu; Ajeng Nur Ramadhani
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): NEAR
Publisher : Komunitas Dosen Indonesia

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) terbukti memberikan kontribusi bagi perekonomian Indonesia. Permaslahan pada UMKM adalah keterbatasan modal kerja, kapasistas sumberdaya manusia yang sangat rendah dan minimnnya penguasaan ilmu pengetahuan dan teknologi yang secara umum berdampak pada prospek usaha. Tujuan penelitian ini adalah mengembangkan UMKM produk kripik tempe pada UMKM di desa Wonoharjo agar usaha yang dijalankan mampu bersaing di pasar dan semakin berkembang dimasa yang akan datang. Hasil dari kajian ini yaitu pengembangan produk UMKM untuk meningkatkan pemasaran melalui pengemasan produk yang menarik dan modern, pembinaan keterampilan sumber daya dan peningkatan pemasaran produk secara online.
BAGAIMANA START-UP DAPAT BERTAHAN? PERAN KEWIRAUSAHAAN STRATEGIS DAN KAPABILITAS AMBIDEXTERITY UNTUK MENCAPAI KINERJA BISNIS Nabila Kharimah Vedy; Sri Rahayu; Evi Novitasari
Jurnal Signaling Vol 11, No 2 (2022): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v11i2.1280

Abstract

Organizational learning is a learning activity in administrative processes through interaction with the environment that encourages organizations to integrate knowledge better. Through a series of strategies, the development of organizational learning needs to be carried out to provide a competitive advantage for the organization. This study offers strategic entrepreneurship and Ambidexterity capabilities to achieve business performance, which is recognized concepts that can improve business performance, and create competitive advantages for companies and businesses. With the increasing development of technology, companies need to consider ambidexterity capabilities to maintain their competitive edge. Where companies can exploit and explore the opportunities they have to generate innovation and achieve business performance, especially new businesses such as start-ups.
MODEL PENINGKATAN PRODUK BERBASIS RAMAH LINGKUNGAN Sri Rahayu; Nabila Kharimah Vedy; Evi Novitasari
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1437

Abstract

Environmentally friendly advertising (green advertising) is one of the strategies used by companies in carrying out environmentally friendly marketing. Green advertising is considered an important factor for increasing the intention of environmentally friendly products. But on the other hand, there is previous research which found environmentally-friendly advertising had no role in increasing green purchase intentions. This difference is a research gap that must find a solution to cover the gap. The aim of this research is to find a solution for the research gap between green advertising and purchase intention of environmentally friendly products with environmental knowledge as a mediating variable. Based on previous research studies, stated that environmentally friendly advertising can increase environmental knowledge. Furthermore, environmental knowledge plays an important role in increasing the purchase intention of environmentally friendly products. In other words, environmentally friendly advertising can increase the purchase intention of environmentally friendly products, either directly or indirectly through environmental knowledge. Based on this, a conceptual model can be built to research the purchase intention of environmentally friendly products
Pengaruh Kondisi Makro Ekonomi Terhadap Perubahan Laba Operasional Bank Umum Syariah Di Indonesia Fauzi Fauzi; Muhammad Suhaidi; Wulandari Wulandari; Sri Rahayu
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 3 (2023): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i3.39

Abstract

Dari masa kemasa dunia perbankan mengalami perubahan dan pertumbuhan yang signifikan. Persaingan antar bank dalam mempertahankan nasabah dan meningkatkan kualitas laba menjadikan setiap bank harus mampu utnuk terus berinovasi dalam berbagai bidang. Kondisi ekonomi makro yang tidak menentu, dimana dapat menyebabkan gejolak perekonomian yang berdampak pada tingkat pendapatan yang diperoleh oleh Bank Umum Syariah. Berdasarkan pada uraian latar belakang rumusan masalah dalam penelitian ini yaitu bagaimana pengaruh Inflasi, BI Rate, GDP, Nilai Tukar secara Parsial dan Simultan terhadap Laba Operasional Bank Umum Syariah, serta dalam perspektif ekonomi syariah. Tujuan dari penelitian ini adalah untuk mengetahui apakah perubahan kondisi makro ekonomi mampu meningkatkan laba dari bank umum syariah atau justru membuat laba dari bank umum syariah akan mengalami penurunan. Metode penelitian ini menggunakan analisis deskriptif dengan pendekatan kuantitatif. Jenis data yang digunakan adalah data sekunder yang diambil dari berbagai website resmi yang terkait dengan data penenlitian seperti website resmi Otoritas Jasa Keuangan, Bank Indonesia dan Badan Pusat Statistik. Metode analisis data yang digunakan dalam penelitian ini adalah analisis statistik deskriptif, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis, dengan menggunakan SPSS for window versi 25 dan Microsoft excel 2013 dengan level signifikan 0.05. Hasil penelitian secara parsial menunjukan bahwa inflasi berpengaruh signifikan terhadap perubahan laba operasional, BI Rate berpengaruh negatif signifikan terhadap perubahan laba operasional, nilai tukar berpengaruh signifikan terhadap perubahan laba operasional, dan GDP tidak berpengaruh tidak signifikan terhadap perubahan laba operasional. Sedangkan secara simultan menunjukan bahwa Inflasi, BI Rate, Nilai Tukar dan GDP secara bersama-sama berpengaruh terhadap perubahan laba operasional bank umum syariah.
Co-Authors Ahmad Ikhwan Setiawan Ajeng Nur Ramadhani Amina Sukma DEWI Annisa Hikmatul Aliyah Annisa Pratiwi Hendraningsih Buchori Buchori Citrawati Jatiningrum David Luhur Pambudi Evi Novitasari Evi Novitasari Evi Novitasari Fauzi Lusy Tunik Muharlisiani Miswan Gumanti Muhammad Suhaidi Nabila Kharimah Vedy Nabila Kharimah Vedy Nabila Kharimah Vedy Sudarwati Sudarwati Susi Sulastri Syaiful Bakhri Tasya Wardani Wulandari Wulandari Wulandari Wulandari