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All Journal DIRASAT Jurnal Manajemen & Pendidikan Islam Jurnal Manajemen Pendidikan
Irawati Irawati
UIN Sultan Syarif Kasim Riau
Decision Sciences, Operations Research & Management Education

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Kepemimpinan Pendidikan Untuk Meningkatkan Daya Saing di Madrasah Aliyah Kampar Timur Irawati Irawati; Mhd Subhan
Dirasat: Jurnal Manajemen dan Pendidikan Islam Vol 3, No 1 (2017)
Publisher : Universitas Pesantren Tinggi Darul 'Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/dirasat.v3i1.981

Abstract

Leadership is an attempt to influence others to participate in achieving educational goals. Education requires the headmaster’s efforts to improve competitiveness and have a strategy to improve competitiveness. It is carried out by means of making a strategic plan of work in developing madrasah to improve competitiveness, good administration and giving authority and responsibility to educators in accordance with the prevailing rules, the application of teacher discipline, educational staff and students, improving the quality of human resources (teachers and educational personnel), increasing the motivation of educators and educational staff, establishing good relationships with local communities, involving local communities in madrasah activities and applying student-based management. This study aims: to formulate the definition of educational leadership; know the leadership of education at Madrasah Aliyah Kampar Timur; know the strategy of education leadership in Madrasah Aliyah Kampar Timur in an effort to improve competitiveness.
IMPLEMENTASI STRATEGI PEMASARAN PENDIDIKAN Rini Setyaningsih; Rita Andriani; Irawati Irawati
JURNAL MANAJEMEN PENDIDIKAN Vol 8, No 2 (2023): JURNAL MANAJEMEN PENDIDIKAN
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v8i2.1453

Abstract

This research investigated about the implementation of marketing strategy at Junior High School of Al-Faruqi Kampar.  The research problems were 1) how the implementation of marketing strategy was, 2) what supporting and obstructing factors influencing in increasing marketing strategy at Junior High School of Al-Faruqi Kampar.  It was a descriptive qualitative research.  The main informants of this research were the principal and the vice of public relations, and the supporting informants were 1 head of school administration, 1 HRD (human resource development) team, 5 guardians of students and 4 students.  The object of this research was the implementation of marketing strategy at Junior High School of Al-Faruqi Kampar.  Observation, interview, and documentation were used for collecting the data.  The data were analyzed by using reduction, presentation, and conclusion.  The findings of this research showed that the implementation of marketing strategy at Junior High School of Al-Faruqi Kampar was in accordance with the proper way: planning a marketing strategy by using market identification, segmentation, product differentiation, marketing communications and educational institutions properly services.  The obstructing factors in implementing of marketing strategies at Junior High School of Al-Faruqi Kampar were the permission when entering the promotion permit, there were schools that did not accept it.  The Supporting factors in implementing of marketing strategies at Junior High School of Al-Faruqi Kampar were using relationships, the relationships were the parents of students and students to help promote.
Co-Authors Mhd Subhan Rini Setyaningsih Rita Andriani