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Efektivitas komunikasi pemasaran menggunakan media sosial Instagram pada UMKM Hello Decoration Nurfauziah Syams Musamma; Aswar Tahir
Islamic Communication Journal Vol 6, No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7571

Abstract

This study aims to measure the effectiveness of Hello Decoration's marketing communications in increasing sales through Instagram social media. The method used in this study is descriptive with a quantitative approach that aims to determine the effectiveness of marketing communications implemented by Hello Decoration. While the statistical formula used is the tabulation of the frequency and the average score for each research variable. The population in this study were all followers of @hellodecoration_mks, totalling 685. While the sampling technique in this study was purposive sampling. The results of this study indicate that the statistical value for each variable is on a very effective scale, namely the awareness variable (4.34), interest variable (4.29), desire variable (4.31), decision variable (4.33), and the action variable (4,30). So that the calculation for all variables reaches a value of 4.31 which is on a very effective scale from the scale range of 4.20 to 5.00. These numbers show that Hello Decoration's marketing communications implemented through Instagram social media have proven to be very effective in persuading customers to use Hello Decoration services and customers feel happy so they want to return to using Hello Decoration services. 
The Influence of Information Through Social Media on The Level Of Public Confidence in The Corona Sinovac Vaccine for Health in Makassar Ainun Sakinah Durhan; Aswar Tahir
Jurnal Penelitian Komunikasi dan Opini Publik Vol 25, No 2 (2021): JURNAL PENELITIAN KOMUNIKASI DAN OPINI PUBLIK - DESEMBER 2021
Publisher : BPSDMP Kominfo Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33299/jpkop.25.2.3989

Abstract

AbstrakInformasi Vaksin Corona Sinovac di media sosial menimbulkan berbagai macam pandangan di tengah masyarakat sehingga menimbulkan pro dan kontra terhadap tingkat kepercayaan masyarakat terkait vaksin Corona Sinovac.Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh terpaan informasi melalui media sosial terhadap tingkat kepercayaan masyarakat mengenai vaksin Corona Sinovac bagi kesehatan. Penelitian ini menggunakan metode kuantitatif. Jumlah sampel yang digunakan sebesar 400 responden dengan tingkat kesalahan 5%. Tingkat terpaan informasi vaksin Sinovac  terhadap pengguna media sosial di kota Makassar menunjukkan kategori tinggi 82% dan tingkat kepercayaan masyarakat terhadap vaksin Sinovac di kota Makassar berada pada kategori ragu dengan persentase 38%. Terpaan informasi berpengaruh positif terhadap tingkat kepercayaan masyarakat berdasarkan uji t diketahui nilai t hitung 0.217 dan nilai t tabel 1.998 maka nilai t hitung 0.217 < t tabel 1,998 maka dapat disimpulkan bahwa Ha diterima namun hubungan kedua variabel berada pada kategori lemah dengan nilai 0.217.Kata kunci:  Terpaan Informasi, Media Sosial, Kepercayan, Vaksin AbstractSinovac Corona vaccine information on social media raises a variety of views in the community so that it raises the pros and cons of public confidence in the Corona Sinovac vaccine. The purpose of this study is to find out the influence of information through social media on the level of public confidence in the Corona Sinovac vaccine for health. This research uses quantitative methods. The number of samples used was 400 respondents with an error rate of 5%. the level of Sinovac vaccine information on social media users in the city of Makassar shows a high category of 82% and the level of public confidence in the Sinovac vaccine in the city of Makassar is in the category of doubt with a percentage of 38%. Exposed information has a positive effect on the level of public confidence based on the known t-test t value of 0.217 and the table t value of 1998 then the value of t calculates 0.217 < t table 1.998 then it can be concluded that Ha is accepted but the relationship of the two variables is in a weak category with a value of 0.217. Keywords: Exposed Information, Social Media, Trust, Vaccines
Komunikasi dakwah da’i dalam pembinaan komunitas mualaf di kawasan pegunungan Karomba kabupaten Pinrang Aswar Tahir; Hafied Cangara; Arianto Arianto
Jurnal Ilmu Dakwah Vol 40, No 2 (2020)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v40.2.6105

Abstract

Komunikasi dakwah yang dilakukan oleh da’i dalam membinaan mualaf sangat penting bagi perrubahan sudut pandang dan perilaku komunitas mualaf dalam kehidupan sehari-hari sesuai dengan ajaran Islam, mengingat da’i sebagai tokoh sentral bagi pengetahuan keagamaan mualaf. Penelitian ini berupaya untuk mengetahui dan menganalisis komunikasi dakwah yang dilakukan da’i dalam pembinaan komunitas mualaf di kawasan pegunungan Karomba yang meliputi da’i sebagai komunikator, materi atau pesan ajaran Islam yang disampaikan, media yang digunakan dalam pembinaan dan perubahan sikap komunitas mualaf yang menerima pembinaan keagamaan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan studi kasus, pengumpulan data primer dilakukan dengan wawancara dan observasi langsung. Sedangkan data sekunder didapatkan dari studi pustaka pada berbagai sumber bacaan yang sesuai dengan tema. Hasil penelitian menunjukkan bahwa pertama, komunikasi dakwah dilakukan dengan tatap muka secara langsung dalam kelompok pengajian dan konsultasi syari’ah, ceramah keagamaan serta kelompok belajar mengaji. Kedua, materi yang disampaikan da’i berupa nilai-nilai dasar keagamaan, keutamaan Islam dan keindahan-keindahan Islam, shalat dan mengaji. Ketiga, media yang digunakan da’i dalam pembinaan adalah dengan cara tatap muka secara langsung. Keempat,  terjadi perubahan sikap pada diri mualaf setelah mendapatkan pembinaan, yaitu meningkatnya pengetahuan komunitas mulaf tentang Islam, seperti pengetahuan tentang nilai-nilai tauhid, akhlak dan syariat. The da'wah communication carried out by the da'i in fostering converts is very important for changing the perspective and behavior of the converts community in daily life according to Islamic teachings, considering that the da'i is a central figure for converts' religious knowledge. This study seeks to identify and analyze the da'wah communication carried out by preachers in coaching the community of converts in the Karomba mountain area which includes preachers as communicators, the material or messages of Islamic teachings conveyed, the media used in coaching, and changes in the attitudes of the converts who accept religious formation. The research method used in this research is a qualitative method with a case study approach, primary data collection is done by interview and direct observation. Meanwhile, secondary data were obtained from literature studies on various reading sources in accordance with the theme. The results showed that first, da'wah communication was carried out face-to-face in recitation groups and shari'ah consultations, religious lectures, and Koran study groups. Second, the material presented by the da'i was in the form of basic religious values, the virtues of Islam and the beauties of Islam, prayer, and recitation. Third, the media used by da'i in coaching is face-to-face. Fourth, there is a change in the attitude of the converts after receiving guidance, namely increasing knowledge of the mulaf community about Islam, such as knowledge of the values of tawhid, morals, and sharia.