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All Journal Isamic Communication Journal MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi
Nurfauziah Syams Musamma
Universitas Pejuang Republik Indonesia
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Efektivitas komunikasi pemasaran menggunakan media sosial Instagram pada UMKM Hello Decoration Musamma, Nurfauziah Syams; Tahir, Aswar
Islamic Communication Journal Vol 6, No 1 (2021): EDISI JANUARI-JUNI
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7571

Abstract

This study aims to measure the effectiveness of Hello Decoration's marketing communications in increasing sales through Instagram social media. The method used in this study is descriptive with a quantitative approach that aims to determine the effectiveness of marketing communications implemented by Hello Decoration. While the statistical formula used is the tabulation of the frequency and the average score for each research variable. The population in this study were all followers of @hellodecoration_mks, totalling 685. While the sampling technique in this study was purposive sampling. The results of this study indicate that the statistical value for each variable is on a very effective scale, namely the awareness variable (4.34), interest variable (4.29), desire variable (4.31), decision variable (4.33), and the action variable (4,30). So that the calculation for all variables reaches a value of 4.31 which is on a very effective scale from the scale range of 4.20 to 5.00. These numbers show that Hello Decoration's marketing communications implemented through Instagram social media have proven to be very effective in persuading customers to use Hello Decoration services and customers feel happy so they want to return to using Hello Decoration services. 
Efektivitas komunikasi pemasaran menggunakan media sosial Instagram pada UMKM Hello Decoration Nurfauziah Syams Musamma; Aswar Tahir
Islamic Communication Journal Vol 6, No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7571

Abstract

This study aims to measure the effectiveness of Hello Decoration's marketing communications in increasing sales through Instagram social media. The method used in this study is descriptive with a quantitative approach that aims to determine the effectiveness of marketing communications implemented by Hello Decoration. While the statistical formula used is the tabulation of the frequency and the average score for each research variable. The population in this study were all followers of @hellodecoration_mks, totalling 685. While the sampling technique in this study was purposive sampling. The results of this study indicate that the statistical value for each variable is on a very effective scale, namely the awareness variable (4.34), interest variable (4.29), desire variable (4.31), decision variable (4.33), and the action variable (4,30). So that the calculation for all variables reaches a value of 4.31 which is on a very effective scale from the scale range of 4.20 to 5.00. These numbers show that Hello Decoration's marketing communications implemented through Instagram social media have proven to be very effective in persuading customers to use Hello Decoration services and customers feel happy so they want to return to using Hello Decoration services. 
EFEKTIVITAS MODUL LITERASI DIGITAL PEMASARAN DALAM MENINGKATKAN PENGETAHUAN DAN KETERAMPILAN PEREMPUAN PELAKU USAHA MIKRO DAN KECIL Hidayah, Husnul; Musamma, Nurfauziah Syams
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 8, No 2 (2023): MITZAL, Volume 8, Nomor 2, November 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v8i2.4817

Abstract

Penelitian ini dilakukan dengan tujuan untuk menciptakan sebuah Modul Literasi Digital Pemasaran yang mudah dipahami dan digunakan oleh perempuan prasejahtera pelaku usaha mikro dan kecil sebagai target utamanya. Metode penelitian yang digunakan adalah metode kombinasi (mixed method) yang memadukan pendekatan kuantitatif dan kualitatif. Temuan yang didapatkan dalam penelitian ini ialah Modul Literasi Digital Pemasaran yang telah dikembangkan terbukti efektif dan praktis. Fasilitator memberikan skor rata-rata sebesar 3,8, menunjukkan respon positif terhadap modul ini. Sementara peserta memberikan skor rata-rata sebesar 3,48, yang sejalan dengan peningkatan nilai post-test peserta dari 77,5 menjadi 90,5. Temuan ini menunjukkan perubahan dan kemajuan signifikan setelah menggunakan modul dalam pelatihan. Adapun pandangan dan pengalaman perempuan yang menjalankan usaha mikro dan kecil, sebagaimana yang terungkap dalam penelitian ini, menyoroti pentingnya menciptakan modul literasi digital pemasaran yang sesuai dengan kebutuhan dan tingkat pengetahuan mereka. Selain itu, diperlukan juga dukungan teknis yang memadai untuk mengatasi berbagai kendala teknis yang mungkin muncul.Kata Kunci: Literasi Digital Pemasaran, Pengembangan Modul, Perempuan Prasejahtera, Usaha Mikro dan Kecil
Co-Authors Aswar Tahir Hidayah, Husnul tahir, aswar