Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JOURNAL AGRIBUSINESS
Cindya Rienaya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI BISNIS KOPI MEREK COFFESSO PT DAVID ROY INDONESIA Cindya Rienaya; Mudatsir Najamuddin; Akhmad Mahbubi
AGRIBUSINESS JOURNAL Vol 11, No 1 (2017): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.056 KB) | DOI: 10.15408/aj.v11i1.11835

Abstract

This study aims to determine suitable business strategies for PT. David Roy Indonesia. IFE matrices, EFE, SWOT, and QSPM were employed to analyze the data. Results from IFE matrices indicated that the company's main strength is the vision of company with a score of 0.486 and the main drawback is the location of the plant with a score of 0.280. In addition, results from EFE matrices indicated that the main opportunity is government policies related to the export of coffee beans with a score of 0.397, and the main threat is government policy related to the import of processed coffee with a score of 0.266. The SWOT analysis results several alternative strategies and QSP matrices indicated that resources differentiation strategy getting the highest priority of all
Co-Authors Akhmad Mahbubi Mudatsir Najamuddin