Garuda - Garba Rujukan Digital

STRATEGI MITIGASI EMISI GAS METAN PADA BUDIDAYA PADI SAWAH Mudatsir Najamuddin
AGRIBUSINESS JOURNAL Vol 8, No 2 (2014): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Penelitian ini bertujuan untuk menyusun strategi pengurangan emisi gas rumah kaca dari aktivitas produksi padi dengan biaya relatif rendah, sebagai usaha mitigasi (pengurangan) perubahan iklim. Metode pengumpulan data yang digunakan adalah dengan menggunakan 1) metode survey, 2) pengamatan di lapangan, 3) metode kuesioner, dan 4) metode partisipasi stakeholder dalam pengambilan keputusan strategik. Alat analisis dan teknik pengolahan data yang digunakan dalam penelitian ini adalah dengan menggunakan metode AHP (Analitical Hierarchy Process) dengan asumsi bahwa emisi gas rumah kaca dari aktivitas produksi padi merupakan permasalahan yang kompleks, strategik, tak berstruktur, dan dinamik dimana data dan informasi statistik dari masalah yang dihadapi sangat sedikit. Kesimpulan dari penelitian ini adalah, dari tiga strategi yang ditetapkan, diperoleh strategi penerapan teknik budidaya menjadi prioritas utama dalam upaya mengurangi emisi gas rumah kaca serta upaya adaptasi dengan perubahan iklim sehingga sasaran program swasembada beras yakni mempertahankan/meningkatkan produksi tetap tercapai. Saran dari penelitian ini adalah: 1) Dalam mempertahankan swasembada beras tetapi mampu menurunkan emisi gas rumah kaca, diperlukan beberapa rekomendasi seperti : manajemen air selektif, menggunakan varitas rendah emisi namun produktivitas tetap tinggi, paket teknologi budidaya ramah lingkungan, mudah diterapkan petani dan diterima konsumen. 2) Perlu penelitan lanjutan untuk mengetahui tingkat pemahaman dan langkah-langkah operasional pejabat teknis instansi terkait dan jajarannya sehingga diseminasi tentang perubahan iklim dapat tersosialisasi dan tertangani dengan baik. 3) Perlu sosialisasi secara massif dan luas kepada petani/kelompok tani terkait tentang dampak, strategi mitigasi dan adaptasi perubahan iklim dalam rangka mempertahankan dan mengembangkan usahatani komoditas pangan khususnya padi yang efisien, ramah lingkungan dan berkelanjutan

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MAHASISWA UNTUK BERWIRAUSAHA (Studi Kasus Mahasiswa AgribisnisUIN Syarif Hidayatullah Jakarta) Aditiya Yasmin; Mudatsir Najamuddin; Rizki Adi Puspita Sari
AGRIBUSINESS JOURNAL Vol 12, No 2 (2018): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Entrepreneurship is the potential for development, both in number and quality of entrepreneurship itself. Indonesia faces the reality that the number of entrepreneurs is still small, at around 1,65% (Source: Berita Kementrian Koperasi dan Usaha Kecil dan Menengah, March 2015)), whereas it takes at least 2% of entrepreneurs to enable a prosperous country.This research was conducted by incorporating three factors that drive an action (Theory of Planned Behavior) which implemented as a supporting factor of entrepreneurship action; attitudes, subjective norms, and perceived behavioral control. The type of method used a quantitative analysis. Data was collected through questionnaires and documentation. Analysis technique used is multiple linear regression and using Likert scale for measurement. The population was a student of Agribusiness UIN Syarif Hidayatullah Jakarta from 2008, 2009, 2010,2011, and 2012. The sampling is using proportionate stratified random sampling. There are 80 respondents.This research has R square = 0,412. The results of the study showed: (1) attitudes, subjective norms, and perceived behavioral control is influencing simultaneously to encourage students for being an entrepreneur (p < 0,05) (2) There was a positive influence (partially) in each factors: attitude (p < 0,05), subjective norms (p < 0,05), and perceived behavioral control (p < 0,05) to affect students in entrepreneurship.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI IMPOR BERAS DI INDONESIA Yona Namira; Iskandar Andi Nuhung; Mudatsir Najamuddin
AGRIBUSINESS JOURNAL Vol 11, No 2 (2017): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

This study aims to 1) identify factors that affect the import of rice in Indonesia 2) analyze the influence of these factors on imports of rice in Indonesia. The data used in this research are time series data from 1994 to 2013 from the Central Statistics Agency (BPS), the Ministry of Agriculture, Ministry of Commerce, National Logistics Agency (Bulog), and Bank Indonesia. Multiple linear regression through SPSS software version 21 was employed to analyze the data. The test results together indicated the variables of productions, consumptions, stocks of rice, domestic rice prices, international rice prices and the rupiah against the US dollar affect the imports of rice in Indonesia.

ANALISIS PENGUATAN MEREK DALAM MEMBENTUK EKUITAS MEREK PADA MINUMAN SARI BUAH BB (Studi Kasus: Mahasiswa (end user) di Fakultas Sains dan Teknologi) Resti Lusan Nugrahaini; Nunuk Adiarni; Mudatsir Najamuddin
AGRIBUSINESS JOURNAL Vol 8, No 2 (2014): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Tujuan penelitian ini yaitu: (1) Menganalisis respon konsumen terhadap karakter dari merek BB, (2) Menganalisisrespon konsumen terhadap penguatan bagi merek BB, (3) Menganalisis tingkat ekuitas merek BB bagi konsumen. Penelitian dilakukan pada mahasiswa (end user) di Fakultas Sains dan Teknologi dari bulan Mei-September 2014. Menggunakan dua jenis penelitian, yaitu penelitian kualitatif dan kuantitatif. Terdapat dua unit analisis data pada penelitian yaitu informan dan responden. Teknik pengambilan sampel yang digunakan adalah teknik non probability sampling dengan pendekatan purposive. Calon responden harus memiliki kriteria tertentu, yaitu responden yang dipilih merupakan konsumen minuman sari buah. Penentuan sampel pada penelitian ini menggunakan rumus Rao. Kesimpulan yang diperoleh yaitu: (1) Responden merespon positif karakter merek yang melekat pada BB. Karakter dari BB terdapat pada identitas merek yang melekat pada merek tersebut. Karakter tersebut dapat direspon oleh responden sebagai karakter dari merek BB, (2) Penguatan merek terhadap BB direspon dengan positif oleh responden. Pengutan merek BB dilakukan dengan memberikan tiga hal, yaitu Customer Value, manfaat fungsional dan manfaat emosional, (3) BB berhasil mencapai tingkatan top of mind bagi 53% responden. Merek tersebut banyak dipikirkan dan dicari oleh responden saat mereka membutuhkan sebuah minuman sari buah dalam kemasan. Sedangkan saran yang dapat diberikan penulis adalah: (1) Penelitian selanjutnya diharapkan dapat menambah jumlah sampel penelitian sehingga dapat diperoleh hasil penelitian dengan tingkat generalisasi yang lebih tinggi, menambah cakupan wilayah pengambilan sampe, dan melengkapi dengan wawancara langsung kepada responden untuk memperoleh data yang lebih berkualitas, (2) Perlunya penguatan merek berkelanjutan untuk menanamkan pengetahuan konsumen atas merek.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MAHASISWA UNTUK BERWIRAUSAHA (Studi Kasus Mahasiswa AgribisnisUIN Syarif Hidayatullah Jakarta) Aditiya Yasmin; Mudatsir Najamuddin; Rizki Adi Puspita Sari
AGRIBUSINESS JOURNAL Vol 11, No 2 (2017): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Entrepreneurship is the potential for development, both in number and quality of entrepreneurship itself. Indonesia faces the reality that the number of entrepreneurs is still small, at around 1,65% (Source: Berita Kementrian Koperasi dan Usaha Kecil dan Menengah, March 2015)), whereas it takes at least 2% of entrepreneurs to enable a prosperous country.This research was conducted by incorporating three factors that drive an action (Theory of Planned Behavior) which implemented as a supporting factor of entrepreneurship action; attitudes, subjective norms, and perceived behavioral control. The type of method used a quantitative analysis. Data was collected through questionnaires and documentation. Analysis technique used is multiple linear regression and using Likert scale for measurement. The population was a student of Agribusiness UIN Syarif Hidayatullah Jakarta from 2008, 2009, 2010,2011, and 2012. The sampling is using proportionate stratified random sampling. There are 80 respondents.This research has R square = 0,412. The results of the study showed: (1) attitudes, subjective norms, and perceived behavioral control is influencing simultaneously to encourage students for being an entrepreneur (p < 0,05) (2) There was a positive influence (partially) in each factors: attitude (p < 0,05), subjective norms (p < 0,05), and perceived behavioral control (p < 0,05) to affect students in entrepreneurship.

EFEKTIVITAS MEDIA PROMOSI PADA PRODUK SANDWICH GORENG MEREK ROYAL SANDWICH Laila Afifah; Mudatsir Najamuddin; Bintan Humaeira
AGRIBUSINESS JOURNAL Vol 13, No 1 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Marketing is a significant point in agriculture. Without marketing, products that have been resulted may be difficult to sale. Marketing is not just a method to sell products as many as possible for benefits, but it is also the way to keep the existence of produced products on the market. The company also needs to communicate the product and the company itself to the customers, especially in the situation of fierce competition. One of the marketing successes is influenced by the promotions. Many products are not successful in the market because of the promotions failure although in terms of quality are well-established if compared with the other products (simamora, 2003: 284). Promotion program that currently favored by business is by using social media as a way to promote their products especially in companies with low budget. One of companies that uses social media to promote the products is Royal Sandwich. Royal Sandwich is one of the UKM (small and medium enterprises) in the field of convenience food. The aims of this study are: 1) Recognizing various promotion conducted by the Royal Sandwich. 2) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of communication. 3) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of sale.

STRATEGI BISNIS KOPI MEREK COFFESSO PT DAVID ROY INDONESIA Cindya Rienaya; Mudatsir Najamuddin; Akhmad Mahbubi
AGRIBUSINESS JOURNAL Vol 11, No 1 (2017): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

This study aims to determine suitable business strategies for PT. David Roy Indonesia. IFE matrices, EFE, SWOT, and QSPM were employed to analyze the data. Results from IFE matrices indicated that the company's main strength is the vision of company with a score of 0.486 and the main drawback is the location of the plant with a score of 0.280. In addition, results from EFE matrices indicated that the main opportunity is government policies related to the export of coffee beans with a score of 0.397, and the main threat is government policy related to the import of processed coffee with a score of 0.266. The SWOT analysis results several alternative strategies and QSP matrices indicated that resources differentiation strategy getting the highest priority of all

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBENTUKAN HARGA BERAS DI INDONESIA Desi Setiawati; Edmon Daris; Mudatsir Najamuddin
AGRIBUSINESS JOURNAL Vol 12, No 1 (2018): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

The test results obtained a value of adjusted Rsquare of 90.76%. These results indicate that the formation of rice prices in Indonesia can be explained by the independent variables used in the model is the production of rice, rice consumption, the price of imported rice, and the exchange rate of rupiah against the US dollar by 90.76%. While the remaining 9.24% is explained by other variables outside this research model. The joined test results indicate variables of domestic rice production, domestic rice consumption, the price of imported rice, and the exchange rate against the US dollar affect the formation of prices of rice in Indonesia with a value of F (42.77) is greater than F table (3.18 ) or probability value is 0.000000 <0.05. Partial test results found that the variable domestic rice production, domestic rice consumption, and the rupiah against the US dollar respectively significantly affect the domestic rice price variables at α = 0.05, whereas the variable import prices did not significantly affect variable domestic rice prices.

The Influence of Halal Product Knowledge, Subjective Norms, and Consumer Attitudes on Buying Interest of Halal Snacks in UIN Syarif Hidayatullah Students Jakarta Alifah Nur Fitria; Eny Dwiningsih; Rizki Adi Puspita Sari; Armaeni Dwi Humaerah; Mudatsir Najamuddin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The halal lifestyle is increasingly discussed in Indonesia, driving higher interest among Muslim consumers in halal products. This is particularly evident in the consumption of snacks, which has been rising annually and is widely consumed by students. However, snacks are often assumed to be halal even if they are not certified. This study aims to examine the impact of knowledge about halal products, subjective norms, and attitudes on purchase intention, assess the effects of halal product knowledge and subjective norms on consumer attitudes, and determine whether halal product knowledge and subjective norms influence purchase intention through consumer attitudes. Through a survey of 100 active undergraduate students at UIN Syarif Hidayatullah Jakarta and SEM-PLS analysis using SmartPLS 3.2.9, the findings are: 1) Knowledge of halal products has a significant effect on purchase intention; 2) Subjective norms have an insignificant effect on purchase intention; 3) Consumer attitudes have a significant effect on purchase intention; 4) Knowledge of halal products has an insignificant effect on attitude; 5) Subjective norms have a significant effect on attitude; 6) Knowledge of halal products has an insignificant effect on purchase intention through attitude; 7) Subjective norms have an insignificant effect on purchase intention through attitude.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search