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Ekonomi Politik Media Penyiaran: Rivalitas Idealisme Nilai Islami dan Mekanisme Pasar Gun Gun Heryanto
Communicatus: Jurnal Ilmu komunikasi Vol 1, No 1 (2017): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v1i1.1212

Broadcast television in Indonesia increasingly prevalent with various packaging program specifically religious character of Islamic events. The programs are varied, ranging from reality shows, soap operas, talk shows, comedy, religious lectures and others. Gait television stations keislama program includes phenomena on one side commendable. Because it could be, exposure (exposure) of a religious program a chance to form a strong impact in most Muslim audiences for media to apply the principles konsonansi. This paper discusses the political economy television relation to public space and the ideals of the Islamic program.

KONSTRUKSI SOSIAL BUDAYA POPULER DAKWAHTAINMENT PADA PROGRAM AKSI INDOSIAR Andi Fakhrullah; Mohammad Iqbal; Atikah Rahmah; Sandra Oktaviani; Sandrina Fitriani Rosa; Gun Gun Heryanto
ORASI: Jurnal Dakwah dan Komunikasi Vol. 14 No. 2 (2023): Desember 2023
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v14i2.14013

Dakwahtainment di era kontemporer telah lama menghiasi layar televisi bahkan akhir-akhir ini telah memenuhi ruang-ruang digital di berbagai platform media sosial. Penelitian ini mengkaji bagaimana budaya populer dakwahtainment pada program AKSI Indosiar dikonstruksi melalui media massa. Penelitian menggunakan pendekatan kualitatif dan teori yang digunakan yakni konstruksi sosial Peter L. Berger dan Thomas Luckmann. Dalam penelitian ini menguraikan terkait tahapan pembentukan konstruksi dakwahtainment melalui tahapan pembuatan materi konstruksi, tahapan sebaran konstruksi, tahapan konstruksi realitas, dan tahapan konfirmasi. Kemudian bagaimana pembentukan realitas konstruksi budaya populer dakwahtainment melalui proses dialektika yang dirumuskan oleh Berger dan Luckmann. Mulai dari eksternalisasi dakwahtainment pada program AKSI Indosiar yang menampilkan kontestan atau ustaz dan ustazah yang berkompetisi dengan mengimprovisasi materi dakwahnya, baik dengan guyonan atau dengan bernyanyi. Kemudian proses objektivasi dakwahtainment pada program AKSI Indosiar merujuk pada tayangan program dakwah yang menghibur serta disenangi oleh penonton. Serta proses internalisasi pada program AKSI Indosiar ditandai dengan dakwahtainment yaitu dakwah dengan adanya unsur hiburan yang lebih diingat oleh penonton. Jika merujuk pada seluruh materi konstruksi dan proses dialektika yaitu tahapan eksternalisasi, objektifikasi, dan internalisasi secara simultan dapat disimpulkan bahwa hal ini sesuai dengan konstruksi yang diciptakan oleh program AKSI Indosiar.

Studi Ekonomi Media di CNN Indonesia TV: Eksistensi Pasar dan Strategi Pemasaran dalam Perspektif Ekonomi Media Bagya Husna Fatwa; Gun Gun Heryanto; Busthomi Rifa'i; Suryadi Ali Wahyudi; Wildian Fajrin Nur Rahman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4269

This research discusses the dynamics of the media market in Indonesia with a focus on the case study of CNN Indonesia TV. The purpose of this research is to analyze the existence of the media market in Indonesia using a case study of CNN Indonesia TV. The purpose of this research is to analyze the existence of the media market in Indonesia using a case study of CNN Indonesia TV, as well as to understand how the media operates in an oligopolistic market structure, implements business strategies, and adapts to technological disruption through a media political economy theory approach. Using Robert G. Picard's media economy theory, this research examines how CNN Indonesia TV operates in an oligopolistic media market structure, implements its business strategy, and adapts to technological disruption. This research uses a descriptive qualitative approach with a case study method. The results show that CNN Indonesia TV maintains its existence through the utilization of global brand power, convergence to digital platforms, and innovative content strategies. These strategies enable CNN Indonesia TV to reach a wider audience and maintain commercial sustainability. This research contributes to the discourse of media economics and provides insights for media practitioners, policy makers, and researchers regarding the challenges and opportunities of the media industry in Indonesia.

Ekonomi Politik Media Penyiaran: Rivalitas Idealisme Nilai Islami dan Mekanisme Pasar Gun Gun Heryanto
Communicatus: Jurnal Ilmu komunikasi Vol. 1 No. 1. June (2017): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v1i1.1212

Broadcast television in Indonesia increasingly prevalent with various packaging program specifically religious character of Islamic events. The programs are varied, ranging from reality shows, soap operas, talk shows, comedy, religious lectures and others. Gait television stations keislama program includes phenomena on one side commendable. Because it could be, exposure (exposure) of a religious program a chance to form a strong impact in most Muslim audiences for media to apply the principles konsonansi. This paper discusses the political economy television relation to public space and the ideals of the Islamic program.

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