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All Journal Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Avant Garde
Dhyayi Warapsari
Universitas Indonesia
Religion Social Sciences

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Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia Dhyayi Warapsari; Effy Zalfiana Rusfian
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol 5, No 1 (2021)
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.252 KB) | DOI: 10.15575/rjsalb.v5i1.10755

Abstract

Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist’s eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction on eWOM; the mediating effects of destination satisfaction on the link between Islamic religiosity, perceived value, and eWOM; the serial mediating effect of perceived Islamic values and destination satisfaction on the link between Islamic religiosity and eWOM; and comparing the effects of perceived value dimensions, i.e., quality, price, emotional, social, different experience, novelty, safety, location, physical attributes, and nonphysical attributes, on eWOM. This research used the positivism paradigm and quantitative method. The population was Indonesian Muslim tourists who have visited halal tourism destination in Lombok, West Nusa Tenggara. Purposive and snowball sampling methods were used to select samples. The data were collected from 332 respondents via an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) method. This research found that only perceived social value that has a significant effect on eWOM, while Islamic religiosity, the other dimensions of perceived value, and destination satisfaction are not the direct and indirect drivers of eWOM. The difference in the significance of the effects of those factors can be associated with the origin and age of the respondents, as well as the location of the destination.
Crowdfunding sebagai Bentuk Budaya Partisipatif pada Era Konvergensi Media: Kampanye #BersamaLawanCorona (Kitabisa.com) Dhyayi Warapsari
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.985

Abstract

The internet and digital technology provide convenience for humans to carry out various activities that were originally carried out manually, face-to-face, and with time and distance limitations. With new technologies in the digital age connected to the internet, people can easily connect to each other even though separated by distance. However, all of these technologies are meaningless without humans as users. The existence and usefulness of technology depends on the institution and culture that enable the technology to survive so that it is important to study the participatory culture that surrounds the technology. There are four forms of participatory culture that can be studied, namely affiliations, expressions, collaborative problem-solving, and circulations. One of the problems being faced by Indonesia in 2020 is the Covid-19 pandemic issue. The increasing number of people diagnosed positive for Covid-19 and the death toll has caused panic among the people so that many people buy medical devices, such as masks and hand sanitizers, for prevention. It causes a shortage of stocks and a sharp increase in prices for medical devices, whereas medical personnel who directly deal with patients urgently need it. In the midst of financial difficulties to prevent and overcome the spread of Covid-19, a #BersamaLawanCorona fundraising campaign was launched by the crowdfunding platform Kitabisa.com in collaboration with several partners. This paper is a conceptual paper with a qualitative literature review method that attempts to build an argument for a logical relationship between the concepts of crowdfunding, participatory culture, and media convergence in the context of #BersamaLawanCorona fundraising campaign organized by Kitabisa (Kitabisa.com) that help resolve the Covid-19 pandemic problem in Indonesia.
Co-Authors EFFY ZALFIANA RUSFIAN