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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Potensi Jurnal Pengabdian Pada Masyarakat METHABDI
Ananda Pratama
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ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MEMBELI KUE TALAM DURIAN DI RUMAH KUE VIERA JALAN MELATI KOTA PEKANBARU Ananda Pratama; Ermy Tetty; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 7 (2020): Edisi 1 Januari s/d Juni 2020
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research are : 1) Analyze the marketing mix that affects consumers ' decision to buy Talam Durian cakes at the Viera Cake House on Melati street Pekanbaru city 2) To analyze the relationship between marketing mix to consumer decision to buy Talam Durian at the Viera Cake House on  Melati street Pekanbaru city. The data analysis used is the marketing mix analysis. Consumer decision in making the purchase of Talam Durian cake by 7 (Seven) variable marketing mix IE product, price, location, promotion, person, physical means and process. Products with the category of "influential", the price with the category "influential", the place with the category "Quite influential", the promotion with the category "influential", People with the category "influential", physical means with the category of "influential" and the process with "influential" category. Overall the marketing mix variable is in the "influential" category of the consumer purchase decision at Rumah Kue Viera. Correlation analysis Rank Spearman that indicates the relationship between the marketing mix to the consumer's decision is positive and very strong and significant ( x = 0,01). The correlation coefficient of marketing mix marked positive (+), meaning the relationship of marketing mix with consumer decision is in the direction of so if the marketing mix increases then the consumer's decision will also increase.Keywords : Consumer's Decision, Marketing Mix
PEMETAAN POTENSI DAN PENYUSUNAN STRATEGI PENGEMBANGAN POTENSI DESA GEMURUH ERA PASCA PANDEMI COVID-19 Asa Bintang Kapiarsa; Muhammad Rofiq Andhesta; Rosalinda Permata Sari; Yurika Afrianita; Ananda Pratama; Tiuridah Silitonga; Ivan Tofani
Jurnal Potensi Vol. 5 No. 2 (2025): SEPTEMBER
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/jpot.v15i2.1742

Abstract

Setelah Pandemi Covid-19 mulai mereda, banyak desa di perbatasan negara khususnya desa yang bergantung dari pariwisata dan sumber daya alam merasakan dampak yang parah. Desa Gemuruh salah satunya, dimana dampak dari pandemi membuat jumlah pengangguran sangat tinggi dan tingkat kemiskinan cukup besar. Untuk menyelesaikannya maka disusunlah penelitian ini yang bertujuan untuk memetakan dan mengidentifikasi potensi desa serta menyusun strategi pengembangan potensi Desa Gemuruh era paska Covid-19. Metode analisis yang digunakan adalah metode spasial, deskriptif kuantitatif, dan deskriptif kualitatif. Metode spasial digunakan untuk memetakan potensi yang ada di desa. Kemudian Metode deskriptif kuantitatif digunakan untuk melakukan skoring potensi desa dan penentuan tingkatan potensi desa. Sedangkan metode deskriptif kualitatif digunakan untuk melakukan analisis penyusunan strategi pengembangan potensi dengan bantuan analisis SWOT. Adapun metode pengumpulan data penelitian ini yaitu melalui telaah dokumen, observasi dan wawancara kepada narasumber sebagai subyek penelitian. Sedangkan obyek penelitian dikembangkan dari potensi desa yang dibedakan berdasarkan jenis potensi desa yaitu potensi sumber daya alam, sumber daya manusia, sumber daya kelembagaan, serta sumber daya sarana dan prasarana. Hasil dari penelitian ini adalah didapati bahwa Dusun I Selat Beliah dan Dusun II Gemuruh akhirnya tergolong ke dalam tingkatan potensi umum rendah dan tingkatan potensi pengembangan kurang potensial. Sedangkan Dusun III Bukit Senang dan Dusun IV Komplek Timah tergolong dalam tingkatan potensi umum sedang dan tingkatan potensi pengembangan cukup potensial. Dari tingkatan potensi tersebut selanjutnya didapatkan strategi pengembangan potensi desa prioritas utama dan prioritas pendukung.
Penerapan Internet of Things (IoT) Dasar dalam Sistem Monitoring Lingkungan Sekolah Serta Smart Classroom di SMK PAB 8 Sampali Medan Alfina, Ommi; Syahputri, Nita; Ananda Pratama; Muhammad Taufiq Rustam; M. Safii; Jamaluddin, Jamaluddin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No2.pp259-265

Abstract

The development of Internet of Things (IoT) technology has opened up significant opportunities for improving the efficiency and effectiveness of learning systems as well as school environmental management. This community service activity aims to provide basic IoT training and implement an environmental monitoring system and smart classroom at SMK PAB 8 Sampali Medan. The implementation method includes three main stages: (1) socialization of basic IoT concepts and their application in the educational field, (2) practical training for creating simple IoT devices based on temperature, humidity, and light sensors, and (3) implementation of a school environmental monitoring system integrated with a web-based platform and a real-time dashboard. In addition, participants were also introduced to the concept of a smart classroom, where classroom conditions can be monitored and controlled automatically through the developed IoT system. The results of the activity showed an 85% increase in participants' understanding of basic IoT concepts and their ability to independently design environmental monitoring system prototypes. This program has had a positive impact on enhancing digital literacy, technical skills, and school readiness for IoT-based educational digital transformation.
Co-Authors Alfina, Ommi Asa Bintang Kapiarsa Ermy Tetty Ivan Tofani Jamaluddin M. Safii Muhammad Rofiq Andhesta Muhammad Taufiq Rustam Rosalinda Permata Sari Shorea Khaswarina Syahputri, Nita Tiuridah Silitonga Yurika Afrianita