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Journal : Jurnal Pengabdian Pada Masyarakat

Pelatihan Pembuatan Media Promosi dan Pengajuan Kredit Perbankan di Kelurahan Pangkalan Jati, Cinere, Depok Diana Triwardhani; Lina Aryani
Jurnal Pengabdian Pada Masyarakat Vol 5 No 3 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202053.600

Abstract

TRAINING ON MAKING PROMOTION MEDIA AND APPLICATION FOR BANKING LOANS IN PANGKALAN JATI VILLAGE, CINERE, DEPOK. Promotion is an important thing that must be done in every business. Promotion can be done through social media and others, like on Instagram, Facebook. In addition, people who have small-scale businesses with no large capital have a desire to add business but no funds. Therefore, the only way is to borrow funds from the bank, because the bank is the savings and loan institution that has clear rules for providing credit. However, many of these start-up businesses do not yet understand how to make loans, this is the problem that will be discussed at the abdimas which will be held in the village of Pankalan Jati, Cinere Depok, in addition to the media promotion that will be carried out by them.
Pelatihan dan Pendampingan Penguatan Promosi Menggunakan Sarana Medsos di UMKM Kelurahan Pasar Keong Kabupaten Lebak, Rangkasbitung Diana Triwardhani; Lina Aryani; Ranila Suciati
Jurnal Pengabdian Pada Masyarakat Vol 6 No 4 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202164.1059

Abstract

TRAINING AND ASSISTANCE IN STRENGTHENING PROMOTION USING SOCIAL MEDIA FACILITIES IN MSMES IN PASAR KEONG VILLAGE, LEBAK REGENCY, RANGKASBITUNG. This Abdimas aims to provide training and assistance in terms of making promotional facilities on social media for MSMEs in Lebak Regency, namely in Pasar Keong Rangkasbitung Village. The chosen social media is Instagram, because for WhatsApp, on average, the trainees have already promoted there, so Instagram is an additional promotional media for them. There were 15 participants with various businesses, including wet cakes, chips, agricultural products, basic necessities and so on. They are very enthusiastic about participating in the training, because they are guided from the beginning of making Instagram to uploading their products.