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Sosialisasi Etika Berbisnis Bagi Pelaku UMKM Dan Masyarakat Di Kecamatan Cilodong, Kota Depok Pusporini Pusporini; Desmintari Desmintari; Lina Aryani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 1, No 1 (2021): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2268.019 KB) | DOI: 10.59818/jpm.v1i3.39

Abstract

AbstrakProgram Pengabdian pada masyarakat ini bertujuan untuk sosialisasi pentingnya etika dalam berbisnis, karena kesadaran pelaku bisnis masih sangat kurang dalam beretika. Kecamatan  Cilodong terletak di wilayah pemerintahan Kota Depok, sebagian penduduk di Kecamatan Cilodong ini bekerja sebagai buruh, wiraswasta, pegawai dan bertani. Terdapat beberapa home industri serta dalam bidang agro bisnis. Tim Abdimas kami akan memberikan sosialisasi tentang etika berbisnis agar bisnisnya bisa bertahan lama. Perkembangan produk-produk buatan UMKM dan kelompok ibu-ibu di Kecamatan Cilodong ini belum maksimal. Diharapkan dengan adanya sosialisasi tentang etika berbisnis ini  dapat meningkatkan nilai jual dari produk-produk  buatan kelompok UMKM maupun kelompok Ibu-ibu rumah tangga di Kecamatan Cilodong Kota Depok. Tujuan yang ingin dicapai dari kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kualitas hidup masyarakat melalui peningkatkan pengetahun tentang etika berbisnis. Kata kunci: Sosialisasi; Bisnis; UMKM
PERSEPSI MALL TERHADAP MOTIVASI KONSUMSI (STUDI KOMPARASI ANTARA IBU DAN PUTRINYA) Pusporini Pusporini; Lina Aryani
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.919 KB) | DOI: 10.35590/jeb.v1i2.700

Abstract

The purpose of this study was to examine whether adolescent consumers have different attitudes and perceptions about the mall when compared to her mother. And also to determine whether thedifferences in attitudes and perceptions influencing the encouragement/motivation in shoppingat a mall. Data were obtained from 100 pairs of mothers and their daughters. The data also includes information about the perceptions between mothers and daughters about the atmosphere in the mall and their motivation for shopping at the mall. The study was conducted in four malls in Depok. Mengidetifikasikan research results that mothers and their daughters are motivated to shop for different factors, and these factors have significant differences between the other related to their perception of the atmosphere in the mall. This study used a different test and regression analysis.
PENGARUH FAKTOR PSIKOLOGIS, PERSONAL, DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG SMARTPHONE DI RW 01 PONDOK PINANG JAKARTA SELATAN Irma Indriaryanti Hayuningrum; Lina Aryani
Ekonomi dan Bisnis Vol 2, No 1 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.447 KB) | DOI: 10.35590/jeb.v2i1.707

Abstract

Smartphone is a mobile phone equipped with internet features that allow users to access a veriety of information quickly. Samsung is one company which also issued a smartphone with a variety of types. This study was conducted to examine the relationship between consumer behavior that psychological factors, personal and social skills that encourage consumers to make purchasing decisions. Psychological influenced by motivation, perception, learning, and beliefs. Personal factors or personally affected by the cycle of life, lifestyle, state of the economy. Social influenced by the reference group, the family, the role and status. There are five stages in making purchasing decisions, problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. This study aims to determine the effect of partial and simultaneous influence of psychological factors, personal, and social on purchasing decisions. Data collection techniques using primary data by spreading questionnaires to 100 respondents. The sampling technique in this research is Non-Probability Sampling with purposive sampling method. Mechanical analysis using multiple regression analysis. The results of the study simultaneously and partially psychological factors, personal, and social positive and significant impact on purchasing decisions.
Pelatihan Pembuatan Media Promosi dan Pengajuan Kredit Perbankan di Kelurahan Pangkalan Jati, Cinere, Depok Diana Triwardhani; Lina Aryani
Jurnal Pengabdian Pada Masyarakat Vol 5 No 3 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202053.600

Abstract

TRAINING ON MAKING PROMOTION MEDIA AND APPLICATION FOR BANKING LOANS IN PANGKALAN JATI VILLAGE, CINERE, DEPOK. Promotion is an important thing that must be done in every business. Promotion can be done through social media and others, like on Instagram, Facebook. In addition, people who have small-scale businesses with no large capital have a desire to add business but no funds. Therefore, the only way is to borrow funds from the bank, because the bank is the savings and loan institution that has clear rules for providing credit. However, many of these start-up businesses do not yet understand how to make loans, this is the problem that will be discussed at the abdimas which will be held in the village of Pankalan Jati, Cinere Depok, in addition to the media promotion that will be carried out by them.
Pelatihan dan Pendampingan Penguatan Promosi Menggunakan Sarana Medsos di UMKM Kelurahan Pasar Keong Kabupaten Lebak, Rangkasbitung Diana Triwardhani; Lina Aryani; Ranila Suciati
Jurnal Pengabdian Pada Masyarakat Vol 6 No 4 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202164.1059

Abstract

TRAINING AND ASSISTANCE IN STRENGTHENING PROMOTION USING SOCIAL MEDIA FACILITIES IN MSMES IN PASAR KEONG VILLAGE, LEBAK REGENCY, RANGKASBITUNG. This Abdimas aims to provide training and assistance in terms of making promotional facilities on social media for MSMEs in Lebak Regency, namely in Pasar Keong Rangkasbitung Village. The chosen social media is Instagram, because for WhatsApp, on average, the trainees have already promoted there, so Instagram is an additional promotional media for them. There were 15 participants with various businesses, including wet cakes, chips, agricultural products, basic necessities and so on. They are very enthusiastic about participating in the training, because they are guided from the beginning of making Instagram to uploading their products.
Strategi Pemasaran Produk UMKM di Kecamatan Pamulang Tangerang Selatan – Banten Pusporini Pusporini; Tati Handayani; Lina Aryani
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.532

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang tepat dan berdaya saing yang digunakan UMKM di kecamatan Pamulang. Alat analisis yang digunakan adalah SWOT dengan teknik analisa EFAS/ IFAS untuk mengetahui peluang akses yang berguna untuk pengembangan diri perusahaan dan analisis IFAS/ SAP untuk mengetahui keunggulan strategis yang dimiliki perusahaan. Penelitian dilakukan dengan metode survei di kecamatan Pamulang..UMKM yang diteliti yang berusaha di bidang makanan. Hasil pada penelitian ini yaitu Potensi kekuatan dan kelemahan UMKM di Kecamatan Pamulang sangat baik untuk dicontoh pada pelaku UMKM di wilayah manapun, Strategi Pelaku UMKM di Kecamatan Pamulang berdasarkan potensi yang dimiliki yaitu Strategi Pertumbuhan (Kuadran I), Strategi pemasaran yang dimiliki UMKM di Kecamatan Pamulang dengan Menambah jumlah variasi produk yang ditawarkan, memperluas pangsa pasar., membuat harga yang terjangkau, memberikan diskon khusus pada jumlah pembelian tertentu terutama bagi langgan tetap.
Dampak Pendapatan Asli Daerah (PAD) Dan Indeks Pembangunan Manusia (IPM) Terhadap Angka Kemiskinan Di Kabupaten Pandeglang - Banten Desmintari Desmintari; Lina Aryani
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 8, No 1 (2019): March 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.991 KB) | DOI: 10.22441/jies.v8i1.7351

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Pandeglang City is a buffer for the Special Capital Region of Jakarta, where most of the population of Pandeglang Regency works in Jakarta and settlements in Pandeglang Regency, who go to Jakarta every day to work and mostly live on fishing / fishing and farming in terms of welfare. so poverty in Pandeglang Regency is still relatively high. Regional Original Income, the Human Development Index also affects the life of the community in Pandeglang district classified as prosperous or not. This research was conducted in order to analyze the Regional Revenue and Human Development Index of poverty in the Pandeglang Regency in 2010-2017 with the aim of analyzing the influence of regional income and human development indices on the number of poor people in Pandeglang Regency by analyzing how much progress and increase development in Pandeglang district has always been influenced by its citizens and local original income. By using the analytical tool used is the OLS analysis with the results of Local Revenue significantly influence Poverty Rate. And the independent variable Human Development Index Value significantly influence the Poverty Rate
PENGARUH PARIWISATA, INVESTASI PMDN, DAN INVESTASI PMA TERHADAP PDRB ADHB TINGKAT KABUPATEN PROVINSI BANTEN Desmintari Desmintari; Lina Aryani
Media Ekonomi Vol. 28 No. 2 (2020): Oktober
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.968 KB) | DOI: 10.25105/me.v28i2.8826

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This study aims to find out how the influence of Tourism, Foreign Direct Investment, and Domestic Investment to GDRP Banten Province. The analysis used panel data, t test, f test and calculating the value of the coefficient of determination and correlation using Eviews 9. The research results obtained that the tourism variable has not significant effect on GDRP while the Foreign Direct Investment and Domestic Investment has effect and significance on GDRP. Adjusted R2 Tourism, Foreign Direct Investment and Domestic Investment on GDRP is 0.71.
Pendampingan Pengetahuan Mesin EDC Pada Pelaku Usaha Di Desa Cimarga Rangkasbitung Kabupaten Lebak Banten Diana Triwardhani Kodrat Subagiyo; Yuliniar Yuliniar; Lina Aryani
Jurnal Pengabdian Pada Masyarakat Vol 7 No 3 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.634 KB) | DOI: 10.30653/002.202273.98

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ASSISTANCE OF EDC MACHINE KNOWLEDGE ON BUSINESS ACTORS IN CIMARGA RANGKASBITUNG VILLAGE, LEBAK BANTEN REGENCY. This community service aims to provide knowledge as well as assistance regarding EDC machines, namely Electronic Data Capture machines, namely machines as non-cash payment instruments commonly used by business actors, so that consumers can make payments for their needs. cashless purchases. The method used in imparting this knowledge is by lecture. And the participants were very enthusiastic. with this EDC machine, considering they have never used it before and the speaker will be happy to help in the process of submitting this EDC machine to the bank. From their desire to use the EDC machine, it can be seen that the community service that has been carried out by the dose tone team is the result even though the process of the EDC machine is in the hands of business actors and will wait for the next process.
Analysis of Promotion, Price, and Quality of Service to Interest in Visiting Tourists at The State Museum of Banten Lina Aryani; Dewi Darmastuti; Ratna Hindria Dyah Pitasari; Desmintari Desmintari
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 6 No. 1 (2023): Specific Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v6i1.1485

Abstract

The quality of service provided by the management of the Banten State Museum to visitors is an important factor in increasing satisfaction. The management of the Banten State Museum should be able to carry out appropriate promotion, marketing, and service strategies to attract more tourists in visiting. The goal of this study was to determine and identify promotion strategies, prices, and services that can influence tourist interest in Serang City, Banten. Population of this study are tourists who visit the tourist attractions of Serang City. This research method is the non-Probability sampling method, where not all populations have the same opportunity to become samples (prospective respondents). This study uses primary data obtained from questionnaires with a sample of 75 tourists visiting the tourist attractions of Serang City. Two kinds of data analysis are used in this research, namely descriptive analysis and PLS (Partial Least Square) analysis. The results showed that the magnitude of R Square (R2) Visiting Interest was 0.646. It means that promotion, price, and service quality factors contribute 64.6% of the influence on the interest of returning tourists. At the same time, the remaining 35.4% is influenced by other factors. This research concludes that the promotion factor, price factor, and service quality factor have a significant and significant effect on the interest of returning tourists to the Banten State Museum.