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All Journal Prosiding PESAT Jurnal Ilmiah Econosains Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis JURNAL MANAJEMEN Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Syi'ar Iqtishadi Lectura : Jurnal Pendidikan JURNAL VISIONIDA IKRA-ITH EKONOMIKA Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonomi dan Bisnis Proceeding of Conference on Islamic Management, Accounting, and Economics FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Amalee: Indonesian Journal of Community Research & Engagement Jurnal Manajemen Bisnis dan Kewirausahaan JURNAL EKONOMI SYARIAH Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Target : Jurnal Manajemen Bisnis Journal of Islamic Economics and Finance Studies Mattawang: Jurnal Pengabdian Masyarakat El-Iqtishod: Jurnal Ekonomi Syariah International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Sharia Economics Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Proceeding International Seminar of Islamic Studies Journal of Islamic Economics Journal of Islamic Economics and Social Science (JIESS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Batara Wisnu : Indonesian Journal of Community Services Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Islamic Economics and Business Review (IESBIR) International Journal of Entrepreneurship and Sustainability Studies West Science Business and Management Jurnal Akuntansi dan Keuangan Islam (JAKIs) Integrasi: Jurnal Studi Islam dan Humaniora Dirham: Journal of Sharia Finance and Economics Jurnal Abdimas Mahakam BISNIS : Jurnal Bisnis dan Manajemen Islam ABDINE :Jurnal Pengabdian Masyarakat

Tati Handayani

Universitas Pembagunan Nasional Veteran Jakarta

Author-ID : 2593007

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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ANALISIS KESIAPAN DESA MEKAR AGUNG KECAMATAN CIBADAK KABUPATEN LEBAK BANTEN SEBAGAI DESA WISATA SYARIAH Handayani, Tati; Rahmi, Mira
IKRA-ITH EKONOMIKA Vol 1 No 2 (2018): IKRAITH-EKONOMIKA vol 1 Nomor 2 Bulan November 2018
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.195 KB)

ABSTRAKPenelitian ini bertujuan untuk mengkaji potensi yang dimiliki desa Mekar Agung Kecamatan Cibadaksebagai desa Wisata Syariah dan mengkaji potensi wisata yang cocok untuk desa Mekar Agung KecamatanCibadak sebagai desa Wisata Syariah.Metode penelitian menggunakan teknik Purposive Sampling, denganmenggunakan masyarakat dan pemuka masyarakat sebagai respondennya. Teknik pengumpulan datamenggunakan motode observasi, wawancara berstruktur, dan dokumen, sedangkan teknik analisis datamenggunakan teknik analisis kualitatif.Hasil penelitiannya menunjukkan bahwa potensi wisata yang dimiliki oleh Desa Mekar Agung, berupawisata pertanian (wisata agro) dan wisata budaya. Namun kesiapan sebagai kawasan wisata secara fisikmenunjukkan fasilitas, dan infrastruktur kepariwisataan yang dimiliki oleh kawasan masih belum memadai.Kesiapan secara non fisik juga menunjukkan kondisi yang belum siap. Oleh karena itu dalam pengembangannyaperlu strategi, berupa pembangunan sarana fisik maupun non fisik. Untuk dapat menjadi objek wisata pedesaansyariah yang ideal dan mampu bersaing maka dalam pengembangannya perlu strategi berupa pembangunansarana fisik maupun non fisik.

Pengaruh iklan, selebriti pendukung dan pemasaran dari mulut ke mulut terhadap kesadaran merek pada produk mie sedaap Putri, Arliza Nurliana; Handayani, Tati; Astuti, Miguna
JURNAL MANAJEMEN Vol 11, No 1 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Penelitian bertujuan untuk mengetahui: (1) pengaruh iklan terhadap kesadaran merek produk Mie Sedaap (2) pengaruh celebrity endorser terhadap kesadaran merek produk Mie Sedaap (3) pengaruh word of mouth marketing terhadap kesadaran merek Produk Mie Sedaap. Populasi yang digunakan dalam penelitian ini adalah Komunitas Kecamatan Pamulang. Dengan ukuran sampel yang diambil sebanyak 100 responden. dengan metode non-probability sampling khususnya Incidental Sampling yang merupakan teknik pengumpulan sampel secara kebetulan, yaitu siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, jika dilihat oleh orang yang kebetulan bertemu maka cocok sebagai sumber data. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian ini menunjukkan bahwa (1) iklan berpengaruh positif dan signifikan (2) celebrity endorser memiliki pengaruh positif tetapi tidak berpengaruh dan tidak signifikan (3) word of mouth marketing memiliki pengaruh positif dan signifikan.

ANALISIS PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP MINAT PEMBELIAN PRODUK TABUNGAN DI BANK BNI SYARIAH DEPOK DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL MODERASI Handayani, Tati; S, Ratih Mulya W.
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Corporate Social Responsibility lately has become the main topic arround the business companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchase intention of their savings product. There is a relation between CSR and corporate image and then affect the purchase intention, and this is one of the purpose of this research. This research take 100 samples from BNI Sharia customers who knows about the CSR and who already had the savings product. This study was held at BNI Sharia in Depok to identify the purchase intention of savings product among the citizen. The results of this research are CSR positively and significantly affecting purchase intention and corporate image also positively and significantly affecting purchase intention. another results of this research is There is an interaction between CSR and corporate image and corporate image positively and significantly has function as a moderate variable that influence CSR to purchase intention.

ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING Lestari, Ovy Dwi Putri; Handayani, Tati
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - probability sampling with purposive sampling technique. Testing the hypothesis in this study using Path Analysis with SPSS 21. The results of this test coefficient of direct influence brand image on perceived quality is 0,531 or 53.1% , the coefficient of direct influence price on perceived quality is 0.292 or 29.2%, the coefficient of direct influence brand image on purchasing decisions by 0,243 or 24.3%, the coefficient of direct influence price on purchase decisions is 0.209 or 20.9% , the coefficient of direct influence perceive quality on purchase decisions by 0.476 or 47.6%. While the coefficient indirect influence brand image on purchase decisions through the perceived quality is 0.252 or 25.2%, and the coefficient of indirect influence price on purchase decisions through the perceived quality is 0.138 or 13.8%. Therefore, the coefficient of indirect influence is smaller than the coefficient of direct influence, it can be concluded that the effect is actually a direct influence.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT Susilowati, Susilowati; Handayani, Tati
Ekonomi dan Bisnis Vol 2, No 2 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that user Provider Bolt in Pondok Pinang Rw 012 South Jakarta with a sample of 70 people. Sampling technique using a Non-probability Sampling Simple Random Sampling technique. The analysis technique used is the Path Analysis and the obtained results of the coefficient of direct influence Product Quality and Price on Customer Satisfaction at 0,776 while the coefficient of indirect influence on the Product Quality and Price of Customer Loyalty through Customer Satisfaction is 0,688. Therefore the direct influence coefficient greater than the coefficient of direct influence.

E-Marketing Bagi Pelaku UMKM Di Desa Citeras Kec. Rangkasbitung Kab.Lebak-Banten Astuti, Miguna; Handayani, Tati
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol 2, No 1 (2020)
Publisher : Universitas Serang Raya

This study aims to carry out community service activities (ABDIMAS) to provide knowledge of e-marketing so that participants are able to recognize, understand and apply e-marketing in marketing their products so that they can advance their business. There are 67 micro, small and household craft industries in Citeras village, but their e-marketing activities did not reach 5%. The method of this ABDIMAS activity is a participatory method through training and mentoring activities where the implementation is evaluated using questionnaires and measured based on the criteria and indicators that have been made and the service team provides pocketbooks for deeper guidance. The results of this service are (1) a high level of participation from the Citeras village office and communities that have MSME businesses that fully support the Community Partnership Program. This can be seen from the willingness of the village to facilitate the event and also be seen from the enthusiastic arrival of the participants during training and mentoring.(2) All participants of the Community Partnership Program stated that the Community Partnership Program activities were very beneficial for their business and some of them hoped that the Community Partnership Program activities would be carried out routinely with the same material, especially in the mentoring section (APPLICATION).

PENGARUH ATMOSPHIR AKADEMIK, BUDAYA, DAN KUALITAS LAYANAN TERHADAP KEINGINAN BERPERILAKU Triwardhani, Diana; Handayani, Tati
Prosiding PESAT Vol 5 (2013)
Publisher : Prosiding PESAT

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Penelitian ini bertujuan untuk membuktikan pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku mahasiswa. Survei terhadap 168mahasiswa yang diperoleh dengan tehnik acak sederhana sebagai responden dari 8fakultas ekonomi di Jakarta Selatan. Data primer yang dikumpulkan melaluimenyebaran kuesioner setelah diuji validitas dan reliabilitas serta kecocokan modelregresi, maka dihasilkan bahwa terdapat pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku baik secara partial maupun bersamasama.

Pengaruh Endorsement Terhadap Minat Membeli Produk Skin Care Halal Pada Mahasiswa Jabodetabek zalfa zahirah adhania; Tati Handayani; Muhammad Anwar Fathoni
El-Iqtishod: Jurnal Ekonomi Syariah Vol. 5 No. 2 (2021): Jurnal Ekonomi Syariah EL-IQTISHOD
Publisher : Program Studi Ekonomi Syariah

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Meningkatnya jumlah pengguna internet di Indonesia pada tahun 2019-2020 sangat berkembang pesat akan ketertarikan masyarakat terhadap media sosial instagram, yang menjadikannya trend pemasaran bisnis modern yaitu endorsement. Dengan adanya pengaruh endorsement membuat keuntungan di berbagai pihak, khususnya para pelaku usaha yang menjual produk mereka di media sosial instagram. minat membeli terhadap produk skin care halal menjadi perhatian yang sangat penting bagi para calon konsumen muslim dalam mengomsumsi produk halal. Penelitian ini bertujuan untuk menguji pengaruh endorsement terhadap minat membeli skin care halal di kalangan mahasiswa jabodetabek. Metode penelitian ini menggunakan pendekatan kuantiatif dengan pengambilan sampel melalui metode purposive sampling yang diujikan kepada 100 responden mahasiswa aktif yang telah melakukan pembelian produk skin care halal. Instrumen pengumpulan data menggunakan kuesioner dengan skala likert. Teknik analisis menggunakan regresi linear berganda, dibantu dengan program SPSS 25. Hasil penelitian menyimpulkan bahwa terdapat pengaruh signifikan antara endorsement dan produk halal terhadap minat membeli. Kata kunci : endorsement, instagram, minat membeli, produk halal.

Factors that Affect Purchase of The Smartphone Aureliani Handayani Syarifuddin; Tati Handayani; Pusporini Pusporini
Journal of Economics, Business, and Government Challenges Vol 2 No 1 (2019): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v2i1.68

This study aims to determine the influence of product factors, promotional factors and social factors on purchasing decisions Asus smartphone and know how the positioning based on product quality, durability and design of Asus smartphones with competitors such as Smartphone Oppo, Lenovo, and Smartfren. The population in this research is Pondok Ranji urban village. The sample size was taken 75 respondents for each measurement method. Data collection was done through questionnaires. The analytical technique is using PLS (Partial Least Square) and MDS (Multidimensional Scaling). The results of this study indicate that the Product Factor (X1) has an insignificant effect, Promotion Factor (X2) has a significant effect and Social Factor (X3) has an insignificant effect. Then Asus's superior positioning results on Product Quality seen from the perceptual map.

CONSUMER’S POSITIONING AND PERCEPTION IN DETERMINING SHARIA BANK Tati Handayani
Jurnal Ilmiah Econosains Vol 17 No 2 (2019): Vol 17 No 2 (2019): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0172.10

This study aims to determine how the Positioning of Bank Syariah Mandiri Syariah, Bank Muamalat, BNI Syariah, and BCA Syariah based on community perceptions in Jakarta. In this study also looked at the influence of the role and status as well as beliefs / attitudes towards community perceptions of Islamic Banks in Jakarta. This research is the people of Jakarta, with a sample of customers from 4 Syariah Banks namely Mandiri Syariah Bank, Muamalat Bank, BNI Syariah, and BCA Syariah. Data analysis uses PLS (Partial Least Square), MDS (Multidimensional Scaling) and CA (Correspondence Analysis). The results of this study indicate that the belief / attitude variable significantly influences the perception and the role and status variable does not significantly influence the perception. In the analysis of the positioning results. Bank Muamalat and BNI Syariah are perceived to have consumers in common, BCA Syariah and Bank Syariah Mandiri are perceived as having no similarity with other Islamic banks. To be able to become a good Sharia bank, all sharia banks must be able to improve their positioning properly. Keywords: perception, positioning, Islamic bank

Co-Authors Abdul Husen Zaelani Abdul Husen Zaelani Adri 'Aunur Rahman Ahmad Fariz Ahmad Ruslan Ai Kokoy Koyyimah Alfida Aziz Alia Engka Nadita Putri Alifah Nurfajrina Alliza Nur Shadrina Aminanto, Muhamad Erda Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anisa Husna Adinta Anita Nopiyanti Aprion, Muhammad ari rahmat sugara Arliza Nurliana Putri Astika Putri, Citra Kirana Astuti, Miguna Aureliani Handayani Syarifuddin Aziza, Adzra Budilaksono, Sularso Dalimunthe, Ardiana Desmintari Diah Yuni Astuti Diana Triwardhani Dwiyanto, Muhaswad Ediwarman Ediwarman Elia Erna Nurdiani Faisal Marzuki Faizi Farida Amalia, Farida Fitri Yetti Fitri Yetty Hamid, Hammas Hubaibi Akbar El Hasilatun Rizqo Heni Nastiti Ichsan Nur Yasar Isa Isa Isnainiyah, Ika Nurlaili JUBAEDAH JUBAEDAH, JUBAEDAH Karimah, Diva Azka Karnys Izza Muhammad, Aghna Kery Utami Krisno Septyan Lestari, Ovy Dwi Putri Lili Puspita Sari Lili Puspita Sari Lina Aryani Linda Nur Fitriyani Loso Judijanto Maharani, Novida Matondang, Nurhafifah Matondang, Nurkhafifah Maulida, Sofia Meliana Utami Miftah, Munasiron Mira Rahmi Muhammad Anwar Fathoni Mulyantini, Sri Munggaran, Nantia Rena Dewi Muthia Rizkitri Aulia Muthia Rizkitri Aulia Nobelson Nobelson Nobelson, Nobelson Nurfajrina, Alifah Nurwijayanti Nurzannah, Nurzannah Ovy Dwi Putri Lestari Prima Dwi Priyatno Priyatno, Prima Dwi Priyatno, Prima Dwi Purwanto Widodo Puspitasari, Lili Pusporini Pusporini Pusporini Pusporini Pusporini Pusporini Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Putri, Arliza Nurliana Rahman, Adri 'Aunur RAMADHAN, Izza Fahmi Khoiruman Ratih Mulya W. S Risa Wulandari Rizka Yusrina Rohim, Ade Nur Rohim Rosali, Rosali S, Ratih Mulya W. Salim, Abdurrahim Shafwan, Muhammad Alif Silvia Dewi Sagita Andik subur subur Sufyati HS Sugianto Sugianto Suharyati Suharyati Suharyati Suharyati Sumilir, Sumilir Susilowati Susilowati Susilowati Susilowati Tanjung, Ellisa Fitri Utami, Kery Virda Alya Novbira Mya Wahyudi Wahyudi Yetty, Fitri YUDI NUR SUPRIADI zalfa zahirah adhania

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