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All Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Business, Economics, and Social Development Interdisciplinary Social Studies INJURITY: Journal of Interdisciplinary Studies
Adi Setiawan
Universitas Swadaya Gunung Jati
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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 1 
Mapping of Disability Management Publications Using Bibliometric Analysis Budi Agung Prasetya; Billy Tunas; Widya Parimita; Adi Setiawan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 1 (2023): March
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i1.6668

Abstract

This research aims to identify scientific mapping and research developments related to Disability Management. Research related to disability management is needed to guide the implementation of disability management. The research method used a qualitative method using a historical approach. The research data were articles published by reputable journal publishers that use the Publish or Perish (PoP) application. Data analysis used bibliometric analysis assisted by VOSviewer. The bibliometric output visualized the keyword network and maps obtained from the titles and abstracts contained in the collected articles. The study results showed that the mapping and development of studies related to stability management are as follows: First, the publication trend of articles related to disability management which began in 1987, experienced fluctuating conditions. The data showed that research related to disability management was starting to receive attention from academics. Second, the results of the co-authorship analysis showed that there were 149 collaborating on research. Eleven authors carried out the most significant collaborations. The most articles produced by the author are seven articles. This condition showed the authors' high commitment to continue developing knowledge related to disability management. Third, a Network Visualization analysis with VOSviewer software produced 133 keywords related to stability management. These keywords were divided into 11 clusters. Keywords that were often researched were related to "intellectual disability", "perspective", "equity", "organization", "fairness", "risk, individual", "competence", "management disability practice" and "disability prevention".
The Influence of Company Reputation on Customer Loyalty in Indonesian Commercial Banks: The Mediating Role of Country of Origin in the Perspective of Signaling Theory Muhammad Nadif Kurniawan; Adi Setiawan
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1099

Abstract

This study aims to analyze the impact of company reputation on the customer loyalty of commercial banks in Indonesia from the perspective of signal theory, as well as evaluate the role of the country of origin as a mediating variable in the relationship. Data was obtained from 61 commercial bank customers at Bank BJB KC Swadaya Gunung Jati University Cirebon using quantitative research methods. A company's reputation is defined as a multidimensional construct that includes corporate social responsibility (CSR), relationship marketing, product quality, and corporate responsiveness. The data were analyzed using structural equation (SEM) model-based path analysis with the help of AMOS software. The results of the study show that corporate social responsibility signals do not directly affect customer loyalty, but indirectly affect significantly through the country of origin, which indicates full mediation. Product quality has been shown to have a direct and significant influence on customer loyalty, and is the most influential factor in the research model. In contrast, relational marketing and company credibility did not show significant influence. The research model can explain 60.9% variation in customer loyalty. The study confirms that a company's reputation serves as a strategic signal, the effectiveness of which depends on the type of signal being sent and the context of the bank's country of origin. These results expand the application of signal theory in Indonesia's banking sector and provide important implications for bank reputation management in building sustainable customer loyalty.
Analysis of Social Media Marketing Capability and Content Marketing Capability on B2B Marketing Performance with Technology Adoption as a Mediating Variable Fikri Ikhlasul Amal; Adi Setiawan
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1112

Abstract

This study aims to analyze the influence of Social Media Marketing Capability and Content Marketing Capability on B2B Marketing Performance with Technology Adoption as a mediating variable in batik MSMEs in Cirebon City. This study uses a quantitative approach with a cross-sectional design. The number of samples of 50 respondents was determined through a non-probability sampling technique with a purposive sampling approach. Data collection was carried out through a questionnaire with a Likert scale, then analyzed using the path analysis method with the help of AMOS. The results of the study show that Social Media Marketing Capability and Content Marketing Capability have a positive and significant effect on B2B Marketing Performance. In addition, these two variables also have a positive and significant effect on Technology Adoption. Furthermore, Technology Adoption has been proven to have a positive and significant effect on B2B Marketing Performance and acts as a partial mediation variable, especially in the relationship between Content Marketing Capability and marketing performance. The research model also shows a good fit, so that it can explain the relationship between variables optimally.
Sustainability Advocacy Antecedents: how Social Media Content Influences Sustainable Behaviours among Generation Z Dyah Permata Sari; Adi Setiawan
International Journal of Business, Economics, and Social Development Vol. 7 No. 3 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i3.1217

Abstract

This study examines how sustainable habits and sustainable consumption behaviors influence the discussion of exposure to sustainability content on social media and the sustainability advocacy on social media. Data from 98 Generation Z respondents were collected using a Likert scale and analyzed using SmartPLS Version 4.0 using an associative quantitative approach. The results indicate that conversations about sustainability issues on social media have a significant influence on the development of sustainable lifestyles and sustainable consumption habits. Furthermore, the results indicate that both variables have a significant influence on commitment to sustainability on social media and Acting as an intermediary in this regard, this study confirms that to develop concrete behaviors and increase digital consumer engagement, it is crucial to consistently highlight sustainability issues on social media particularly in the empirical context of the coffee shop industry. Keywords: Sustainability Content, Sustainable Habits, Sustainable Consumption Behaviors, Sustainability Advocacy, Generation Z
The Effect of Religiosity on Customer Trust on Brand Loyalty to McDonalds in Generation Z After the Israeli-Palestinian Conflict Dian Anggraeni; Nilta Rosada; Andin Kamila; Adi Setiawan; Tiara Muthiarsih
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 5 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i5.203

Abstract

The purpose of this study is to examine the effect of religiosity and customer trust on brand loyalty among Generation Z (Muslim consumers in Indonesia), during a particular timeframe (post-Israeli-Palestinian conflict), thereby adding nuanced insights to consumer behavior research in a globalized context. The study is located in Cirebon, Indonesia, with research subjects namely consumers who buy products from McDonald's and people who follow the issue of boycotting Israeli products from the Palestinian conflict among FEB Management students of Universitas Swadaya Gunung Jati. The results of the fit model test show that religious values and consumer trust significantly impact McDonald''s brand loyalty in the Z generation. Consumer trust has a positive and significant effect on Brand loyalty (Z), with the remaining (1 - 0.505) = 0.495 (49.5%), which is influenced by other variables not determined by the model. This research contributes by bridging the gap between religious values, consumer trust, and brand loyalty, in the post-israeli conflict Z generation (Generation Z, Muslims in Indonesia). The study suggests strengthening the involvement of consumers through social media and promotional events, while also considering the importance of religious beliefs in decision-making.
Co-Authors Andin Kamila Billy Tunas Budi Agung Prasetya Dian Anggraeni Dyah Permata Sari Fikri Ikhlasul Amal Muhammad Nadif Kurniawan Nilta Rosada Sulistiyowati, Lisa Harry Tiara Muthiarsih Widya Parimita