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All Journal JEA17: Jurnal Ekonomi Akuntansi Jurnal Informasi dan Teknologi Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Business, Economics, and Social Development Interdisciplinary Social Studies INJURITY: Journal of Interdisciplinary Studies ATHENA: Journal of Social Culture and Society
Adi Setiawan
Universitas Swadaya Gunung Jati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Mapping of Disability Management Publications Using Bibliometric Analysis Budi Agung Prasetya; Billy Tunas; Widya Parimita; Adi Setiawan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 1 (2023): March
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i1.6668

Abstract

This research aims to identify scientific mapping and research developments related to Disability Management. Research related to disability management is needed to guide the implementation of disability management. The research method used a qualitative method using a historical approach. The research data were articles published by reputable journal publishers that use the Publish or Perish (PoP) application. Data analysis used bibliometric analysis assisted by VOSviewer. The bibliometric output visualized the keyword network and maps obtained from the titles and abstracts contained in the collected articles. The study results showed that the mapping and development of studies related to stability management are as follows: First, the publication trend of articles related to disability management which began in 1987, experienced fluctuating conditions. The data showed that research related to disability management was starting to receive attention from academics. Second, the results of the co-authorship analysis showed that there were 149 collaborating on research. Eleven authors carried out the most significant collaborations. The most articles produced by the author are seven articles. This condition showed the authors' high commitment to continue developing knowledge related to disability management. Third, a Network Visualization analysis with VOSviewer software produced 133 keywords related to stability management. These keywords were divided into 11 clusters. Keywords that were often researched were related to "intellectual disability", "perspective", "equity", "organization", "fairness", "risk, individual", "competence", "management disability practice" and "disability prevention".
The Influence of Company Reputation on Customer Loyalty in Indonesian Commercial Banks: The Mediating Role of Country of Origin in the Perspective of Signaling Theory Muhammad Nadif Kurniawan; Adi Setiawan
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1099

Abstract

This study aims to analyze the impact of company reputation on the customer loyalty of commercial banks in Indonesia from the perspective of signal theory, as well as evaluate the role of the country of origin as a mediating variable in the relationship. Data was obtained from 61 commercial bank customers at Bank BJB KC Swadaya Gunung Jati University Cirebon using quantitative research methods. A company's reputation is defined as a multidimensional construct that includes corporate social responsibility (CSR), relationship marketing, product quality, and corporate responsiveness. The data were analyzed using structural equation (SEM) model-based path analysis with the help of AMOS software. The results of the study show that corporate social responsibility signals do not directly affect customer loyalty, but indirectly affect significantly through the country of origin, which indicates full mediation. Product quality has been shown to have a direct and significant influence on customer loyalty, and is the most influential factor in the research model. In contrast, relational marketing and company credibility did not show significant influence. The research model can explain 60.9% variation in customer loyalty. The study confirms that a company's reputation serves as a strategic signal, the effectiveness of which depends on the type of signal being sent and the context of the bank's country of origin. These results expand the application of signal theory in Indonesia's banking sector and provide important implications for bank reputation management in building sustainable customer loyalty.
Analysis of Social Media Marketing Capability and Content Marketing Capability on B2B Marketing Performance with Technology Adoption as a Mediating Variable Fikri Ikhlasul Amal; Adi Setiawan
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1112

Abstract

This study aims to analyze the influence of Social Media Marketing Capability and Content Marketing Capability on B2B Marketing Performance with Technology Adoption as a mediating variable in batik MSMEs in Cirebon City. This study uses a quantitative approach with a cross-sectional design. The number of samples of 50 respondents was determined through a non-probability sampling technique with a purposive sampling approach. Data collection was carried out through a questionnaire with a Likert scale, then analyzed using the path analysis method with the help of AMOS. The results of the study show that Social Media Marketing Capability and Content Marketing Capability have a positive and significant effect on B2B Marketing Performance. In addition, these two variables also have a positive and significant effect on Technology Adoption. Furthermore, Technology Adoption has been proven to have a positive and significant effect on B2B Marketing Performance and acts as a partial mediation variable, especially in the relationship between Content Marketing Capability and marketing performance. The research model also shows a good fit, so that it can explain the relationship between variables optimally.
Sustainability Advocacy Antecedents: how Social Media Content Influences Sustainable Behaviours among Generation Z Dyah Permata Sari; Adi Setiawan
International Journal of Business, Economics, and Social Development Vol. 7 No. 3 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i3.1217

Abstract

This study examines how sustainable habits and sustainable consumption behaviors influence the discussion of exposure to sustainability content on social media and the sustainability advocacy on social media. Data from 98 Generation Z respondents were collected using a Likert scale and analyzed using SmartPLS Version 4.0 using an associative quantitative approach. The results indicate that conversations about sustainability issues on social media have a significant influence on the development of sustainable lifestyles and sustainable consumption habits. Furthermore, the results indicate that both variables have a significant influence on commitment to sustainability on social media and Acting as an intermediary in this regard, this study confirms that to develop concrete behaviors and increase digital consumer engagement, it is crucial to consistently highlight sustainability issues on social media particularly in the empirical context of the coffee shop industry. Keywords: Sustainability Content, Sustainable Habits, Sustainable Consumption Behaviors, Sustainability Advocacy, Generation Z
The Effect of Religiosity on Customer Trust on Brand Loyalty to McDonalds in Generation Z After the Israeli-Palestinian Conflict Dian Anggraeni; Nilta Rosada; Andin Kamila; Adi Setiawan; Tiara Muthiarsih
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 5 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i5.203

Abstract

The purpose of this study is to examine the effect of religiosity and customer trust on brand loyalty among Generation Z (Muslim consumers in Indonesia), during a particular timeframe (post-Israeli-Palestinian conflict), thereby adding nuanced insights to consumer behavior research in a globalized context. The study is located in Cirebon, Indonesia, with research subjects namely consumers who buy products from McDonald's and people who follow the issue of boycotting Israeli products from the Palestinian conflict among FEB Management students of Universitas Swadaya Gunung Jati. The results of the fit model test show that religious values and consumer trust significantly impact McDonald''s brand loyalty in the Z generation. Consumer trust has a positive and significant effect on Brand loyalty (Z), with the remaining (1 - 0.505) = 0.495 (49.5%), which is influenced by other variables not determined by the model. This research contributes by bridging the gap between religious values, consumer trust, and brand loyalty, in the post-israeli conflict Z generation (Generation Z, Muslims in Indonesia). The study suggests strengthening the involvement of consumers through social media and promotional events, while also considering the importance of religious beliefs in decision-making.
The Development of Research on Marketing Engagement a Bibliometric Analysis Syafira Khania; Milenia Inez Safitri; Adi Setiawan
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.746

Abstract

Engagement marketing has emerged as a strategic approach that emphasizes interactive, personalized, and value-driven relationships between brands and consumers. The rapid growth of digital technologies, social media, and smart devices has fundamentally transformed customer engagement, making it a central element of contemporary marketing strategies. This study aims to examine the evolution, research trends, and intellectual structure of engagement marketing literature, with particular emphasis on its relationship with digital transformation and small and medium-sized enterprises (SMEs). A qualitative historical approach combined with bibliometric analysis was employed to systematically evaluate publications indexed in Scopus, Emerald, Springer, ProQuest, Web of Science, and ScienceDirect. Article retrieval was conducted using the Publish or Perish software for the period 1956–2025, applying relevant keywords related to engagement marketing, internet marketing, business models, and brand engagement. After applying inclusion criteria, including English-language journal articles in management, business, economics, social sciences, information systems, and entrepreneurship, a total of 2,302 publications were analyzed. Bibliometric mapping and visualization were performed using VOSviewer to generate network, overlay, and density maps that reveal research collaborations, thematic evolution, and emerging research opportunities. The findings indicate a substantial increase in engagement marketing publications, particularly between 2016 and 2022, reflecting the accelerated adoption of digital technologies and electronic markets. Collaboration analysis demonstrates strong and expanding research networks among scholars, while overlay visualization highlights growing attention to business strategy and digital transformation. Density visualization further identifies several underexplored research themes, indicating promising opportunities for future investigation. This study provides a comprehensive scientific mapping of engagement marketing research and offers strategic directions for future studies focusing on digital transformation, customer engagement, innovation, and sustainable SME competitiveness
TEXT MINING FACTORS INFLUENCING CONSUMER INTENTION TO USE ROBLOX METAVERSE PLATFORM FROM CUSTOMER REVIEWS Mario Putra Yuda; Adi Setiawan
JEA17: Jurnal Ekonomi Akuntansi Vol. 11 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jea17.v11i1.133322

Abstract

The development of metaverse platforms, which are interactive virtual worlds that integrate entertainment, social interaction, and digital economic activity, has been aided by the quick development of digital technology. One of the most well-known metaverse platforms is Roblox, which gives users the chance to communicate, produce content, and take part in a variety of virtual events. This study looks into how consumer intention and reviews are impacted by the Roblox Metaverse Platform. It also examines how the relationship between the platform and customer feedback is mediated by consumer intention. This study employs an explanatory quantitative methodology, gathering data from active Roblox users via online surveys. The sample technique utilized is called snowball sampling, and the data is examined to find correlations between the variables using path analysis. The findings demonstrate that the Roblox Metaverse Platform has a favorable and significant impact on customer reviews as well as consumer intention. Furthermore, client Intention has a favorable and noteworthy influence on Customer Reviews and acts as a mediating variable that links the platform experience to client assessments. Overall, the findings show how crucial user experience is to promoting sustained use and fostering favorable opinions about metaverse platforms. These results imply that enhancing user intention and customer feedback can be achieved by boosting platform quality and interaction features. Keywords: Metaverse, Roblox, Technology Acceptance Model, Consumer Intention, Customer Reviews
Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee F Fitria; Desi Tia Adisti; D Dea; Agum Gumelar; Adi Setiawan
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.287

Abstract

This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.
The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia Ridwan Alif Nurfatria; Hakim Ramadhan; Muhammad Rifqi; Adi Setiawan; Misbak
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.288

Abstract

This study aims to analyze the influence of Live streaming and Flash sale variables on the Impulse Buying behavior of Shopee E-commerce users in Indonesia. The method used is quantitative with descriptive analysis techniques to explain the characteristics of the sample and inferential analysis techniques using SPSS and AMOS software analysis tools. The study population consisted of Shopee e-commerce users in Indonesia, with a sample of 140 respondents selected by non-probability methods with purposive sampling techniques and analysis methods used in this study namely validity test, reliability test, classical assumption test, cross-tabulation test and path analysis. Data was obtained by distributing google form questionnaires through social media. The results of the analysis show that the existence of Live Streaming and Flash Sale has a positive and significant effect on Impulse Buying. This research provides a deeper understanding of the factors that influence Impulse Buying behavior in the context of Live Streaming and Flash Sale of Shopee e-commerce users. The results of this study can provide guidance for Shopee and other e-commerce parties to design more effective marketing strategies and focus on Flash Sale to increase impulse purchases. The results of the validity test output show that the data of this study is declared valid and the reliability test shows that each variable in this study is declared reliable or consistent. The statistical assumption test shows a positive and significant influence, which means that quality Live Streaming can provide stimulus to the Flash Sale program which is a limited number of offers for a short period of time so that it can encourage users to make impulse purchases or unplanned purchases. The path analysis fit model test shows a match of several samples that can subsidize the population as a whole
The Influence of Paylater and Affiliate Features on Consumer Buying Interest in Shopping on the Shopee Aplication Irma Trimulyawati; Ladina Syafa Sholeha; Adi Setiawan; Tiara Muthiarsih
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.289

Abstract

The paylater feature is a digital payment feature that uses an e- commerce platform, purchasing goods among teenagers is very lacking due to the economic conditions that are currently unstable. The method used in this research is quantitative method. The population in this study was conducted at the unswagati Cirebon campus, level 1-4 management study program as many as 147 respondents.  The sampling technique used by researchers is non-probability sampling with purposive sampling technique and data analysis used in this researcher is regression and descriptive analysis then the analysis methods used in this study include validity test, cross tabulation, reliability test, normality test, multicollinearity test, hypothesis testing, path analysis fit model test using SPSS and amos Softwer analysis tools to test the effect of paylater and affiliate features on consumer buying interest. The results of this study indicate that the paylater feature has a positive effect on consumer buying interest, affiliates have an effect on consumer buying interest. Because the validity and reliability test results are less than 0.1362, the normality test is less than 0, 01, the multicoronality test is less than 10, hypothesis testing, the results show that all hypotheses are accepted, because the C.R value is more than 1.98, namely with a C.R value of 7.875 and 11.532 respectively. And the P value also shows the same result if the P value is less than 0.05 or symbolized * (below 0.01), it means that the two hypotheses have a significant effect or are accepted. path analysis fit model test is accepted because the GFT measure shows a P-value of more than 0.05, RMSE less than 0.08, CMIN less than 2.00, GFI less than 0.90, AGFI less than, 0.90, CFI more than 0.90, TLI more than 0.90. So it can be stated that the path analysis model fit test is accepted.
Co-Authors Agum Gumelar Andin Kamila Billy Tunas Budi Agung Prasetya D Dea Desi Tia Adisti Dian Anggraeni Dyah Permata Sari F Fitria Fikri Ikhlasul Amal Hakim Ramadhan Irma Trimulyawati Ladina Syafa Sholeha Mario Putra Yuda Milenia Inez Safitri Misbak Muhammad Nadif Kurniawan Muhammad Rifqi Nilta Rosada Ridwan Alif Nurfatria Sulistiyowati, Lisa Harry Syafira Khania Tiara Muthiarsih Widya Parimita