Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Business and Entrepreneurial Review
Muhammad Rafiq
Institute of Information and Business Darmajaya, Lampung
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CUSTOMER VALUE TOWARD PURCHASE INTENTION ON LUXURY BRAND Supriyadi Supriyadi; Hertanto Hertanto; Muhammad Rafiq
Business and Entrepreneurial Review Vol. 20 No. 1 (2020): APRIL 2020
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.537 KB) | DOI: 10.25105/ber.v20i1.6781

Abstract

 This research discusses various aspects related to Luxury Brand, where in order to research this issue, an in-depth analysis is needed because it relates to psychological factors of purchase.The research variables discussed in this research are Functionalism Values, Hedonics Value, Symbolic/Expressive Values and Financials Values of Purchases  Intentions of famous brand users.The sample used in this research amounted to 180 respondents and collected by purposive sampling method.The test is carried out by the Structurally Equations Models (SEM) method. The results of this research are (1) Functional Value has a positive influence on Purchase Intention, (2) Hedonic Value has a positive influence on Purchase Intention, (3) Symbolic / expressive Value has a positive influence on Purchase Intention, (4) Financial Value does not have a positive influence on Purchase Intention. The implications obtained in this researchcan provide input for future brand development, especially for Luxury Brands.
Co-Authors Hertanto Hertanto Supriyadi