Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Business and Entrepreneurial Review
Hevitara Wulandari
Trisakti University
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Antecedents and Consequences of Online Impulse Buying during Pandemic COVID-19 Do consumers regret after doing online impulse buying Hevitara Wulandari; Renny Risqiani
Business and Entrepreneurial Review Vol. 21 No. 2 (2021): OCTOBER 2021
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.068 KB) | DOI: 10.25105/ber.v21i2.10378

Abstract

Online shopping became a consumer choice during the covid 19 pandemic, this study aims to analyze the antecedents and consequences of impulsive purchases at online stores during the covid 19 pandemic. Data were collected online from 202 respondents who had made purchases at e-stores in Jakarta and surrounding areas. The data were analyzed using structural equation modeling. The results showed that flow state had a positive and significant effect on online impulse buying, while risk perception and customer satisfaction had no significant effect. However, customer satisfaction is influenced by perceived usefulness and E-store performance confirmation, while flow state is influenced by task skills and task challenges. The results of the last hypothesis in this study, found a positive effect of online impulse buying on post-purchase regret.
Co-Authors Renny Risqiani