Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Media Riset Bisnis & Manajemen
Nia Rosalinda
Fakultas Ekonomi dan Bisnis, Universitas Trisakti jakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MEMBANGUN KOMUNITAS MEREK PADA TOYOTA-COROLLA CLUB Nidjat Ibrahim; Nia Rosalinda
Media Riset Bisnis & Manajemen Vol. 5 No. 1 (2005): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1977.848 KB) | DOI: 10.25105/mrbm.v5i1.8127

Abstract

A community is formed from feeling to be unity between partof agroup and goad relationship between them. Community tends to be identified as base on behavior or identification between parts of a group. The purpose of this research is to analyze how to build brand community at Toyota Corolla Club. SEM (Structural Equation Model) is used in this research using AMGS 4.0. Result of this research is the integration in community is a function of good relationship experienced by customers, brand, firm and another customer. Because of that, we suggest to supplier or sales manager to take part in build brand community in order to increase total revenue.
Co-Authors Nidjat Ibrahim