Ryan Ardhito Hadyan
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Konsekuensi Gaya Komunikasi Ryan Ardhito Hadyan; Fatik Rahayu
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2018 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.3494

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi dari Gaya Komunikasi. Sampel yang digunakan dalam penelitian ini sebanyak 250 responden dengan menggunakan metode penarikan sampel purposive sampling. Sampel yang digunakan dalam penelitian ini adalah pelanggan yang merupakan member dari program pelayanan Starbucks. Pengujian hipotesis dilakukan dengan metode structural equation model (SEM) dengan bantuan software AMOS. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif Communication Style terhadap Self-image Congruence. Selanjutnya Self-image Congruence berpengaruh positif terhadap Satisfaction. Selain itu, Self-image Congruence juga berpengaruh positif terhadap Information Quality. terakhir, Information Quality memiliki pengaruh positif terhadap Satisfaction dan Satisfaction berpengaruh positif terhadap Program Loyalty. Untuk penelitian selanjutnya dapat juga menambahkan dan menganalisis anteseden dari Program Loyalty.
FAKTOR-FAKTOR YANG MEMENGARUHI BEHAVIOURAL INTENTION DALAM MENGGUNAKAN SISTEM PEMBAYARAN QRIS PADA UMKM Ryan Ardhito Hadyan
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Although the adoption of the QRIS payment system continues to increase, technical constraints such as limited internet connectivity and low consumer long-term loyalty orientation remain major challenges. In practice, the use of this payment method heavily relies on the level of perceived ease of use, convenience, and direct added value experienced by consumers. This study aims to explore the factors that enhance consumer behavioural intention to use the QRIS payment system in the MSME sector. Furthermore, this research seeks to establish its scope within the region of North Bekasi. A questionnaire-based sampling procedure was employed to collect relevant data. The study was conducted on 175 respondents selected through purposive sampling, and the data were analyzed using multiple linear regression with SPSS 21. The findings indicate that perceived ease of use and the availability of supporting facilities significantly influence the enhancement of consumers' behavioural intention to use the QRIS payment system within the MSME sector in North Bekasi.