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All Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Tama: Journal of Visual Arts
Deny Tri Ardiyanto
Unknown Affiliation
Arts Humanities Education

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PERAN LOGO UMBUL SIBLARAK DALAM BILLBOARD WISATA UMBUL SIBLARAK Phaksi Arwendha; Deny Tri Ardiyanto; Nooryan Bahari
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2019 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.5865

Abstract

Logo begitu penting dalam memberikan identitas suatu suatu lembaga ataupun perusahaan dan lain sebagainya. Dalam aplikasinya, logo banyak disematkan pada produk-produk tertentu maupun pada media-media promosi baik indoor maupun outdoor seperti halnya billboard. Pada dasarnya logo yang dituangkan dalam berbagai media promosi sperti halnya billboard telah menjadi satu kesatuan penting yang menunjang estetika layout media promosi tersebut. Dalam hal ini penggunaan logo Umbul Siblarak yang dituangkan pada billboard pintu masuk wisata umbul siblarak dapat memberikan kesan estetis pada setiap audience yang dituju. Penelitian ini mengkaji mengenai peran logo umbul Siblarak dalam billboard wisata umbul siblarak dan menganalisisnya berdasarkan prinsip-prinsip desain melalui pendekatan estetika. Adapun teknik pengumpulan data melalui observasi, dokumentasi, dan studi literatur. Pendekatan dalam kajian ini menggunakan teori-teori estetika dan desain untuk menganalisis desain logo dalam billboard umbul Siblarak. Melalui teori teori tersebut diharapkan dapat menemukan satu-persatu permasalahan yang terkait dengan penyajian logo dalam billboard umbul siblarak.
Roland Barthes Semiotic Approach to the Gebyok Jumpara Cultural Video Campaign Kinanti Erste Panggayuh Putri; Deny Tri Ardiyanto; Andreas Slamet Widodo
TAMA: Journal of Visual Arts Vol. 1 No. 1 (2023)
Publisher : Faculty Of Arts and Design Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61405/tama.v1i1.677

Abstract

The video campaign entitled Gebyok Jumpara is a short-duration cinematic video which is one of the cultural promotional content of Jepara Regency on the Youtube social media platform. Gebyok Jumpara is used to introduce the art of Gebyok carving as a representative carving product that has a close relationship with socio-cultural values in Jepara. This research aims to dissect the content of the Gebyok Jumpara video with the Roland Barthes approach so that the explicit and implicit messages in the video can be revealed more deeply. Based on these objectives, this research emphasizes descriptive qualitative methods to obtain in-depth and accurate findings. Data were collected through observation, interview, and document study. The theoretical approach used is Roland Barthes' semiotic theory with the division of signifier (denotation), signified (connotation), and signification (myth) levels. The initial stage of analysis is the description of the cinematographic composition used in the Gebyok Jumpara video campaign. The next stage is a semiotic analysis using Roland Barthes' theory. The Gebyok Jumpara video campaign will be separated into a total of 9 scenes according to the frame transition. Each scene will be analyzed to classify the level of signs that are translated into the meaning of signifier (denotation), signified (connotation), and signification (myth). The conclusion shows that the Gebyok Jumpara cultural campaign video pays attention to the composition elements of cinematographic techniques such as the role of third, negative space, and natural frame. Meanwhile, the results of the interpretation of meaning through the Roland Barthes approach bring three main messages: the great cultural heritage, the relationship between humans and God as the Greatest Creator, and the acculturation of Hindu, Chinese, and Islamic cultures. These three important points boil down to a message about how humans behave while maintaining tolerance for each other.
The Kajian User Experience Media Literasi Visual Buku Cerita Anak Berbasis Augmented Reality Putri, Kinanti Erste Panggayuh; Deny Tri Ardiyanto
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 16 No. 2 (2024)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v16i2.6622

Abstract

Virtual reality and the real world are combined in the Augmented Reality Children Storybook (ARCS), a visual literacy media of the Timun Mas folk tale. This study examines how parents and kindergarten instructors use ARCS Timun Mas, which uses augmented reality as a narrative tool for young children, in order to put the idea of smart education into practice. The case study explorative qualitative research method was used to dig deeper through the study of works and audience studies through the results of the User experience questionnaire (UEQ), which considers 6 measurement indicators (visual appeal, clarity of storyline, media efficiency, media reliability, technology simulation, and media novelty). The findings demonstrated that ARCS Timun Mas media has a lot of potential for use as a technology-based visual literacy media innovation in early childhood as a unit facility since it can offer a fresh, more engaging visual experience by combining visual illustrations, 3D animation, and audio narration. Further research suggestions can be carried out with direct involvement of children to examine the role of ARCS visual media in the formation of visual perception and reception of visual messages in the form of educational and moral values.
The Kajian User Experience Media Literasi Visual Buku Cerita Anak Berbasis Augmented Reality Putri, Kinanti Erste Panggayuh; Deny Tri Ardiyanto
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 16 No. 2 (2024)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v16i2.6622

Abstract

Virtual reality and the real world are combined in the Augmented Reality Children Storybook (ARCS), a visual literacy media of the Timun Mas folk tale. This study examines how parents and kindergarten instructors use ARCS Timun Mas, which uses augmented reality as a narrative tool for young children, in order to put the idea of smart education into practice. The case study explorative qualitative research method was used to dig deeper through the study of works and audience studies through the results of the User experience questionnaire (UEQ), which considers 6 measurement indicators (visual appeal, clarity of storyline, media efficiency, media reliability, technology simulation, and media novelty). The findings demonstrated that ARCS Timun Mas media has a lot of potential for use as a technology-based visual literacy media innovation in early childhood as a unit facility since it can offer a fresh, more engaging visual experience by combining visual illustrations, 3D animation, and audio narration. Further research suggestions can be carried out with direct involvement of children to examine the role of ARCS visual media in the formation of visual perception and reception of visual messages in the form of educational and moral values.
Co-Authors Kinanti Erste Panggayuh Putri Nooryan Bahari Phaksi Arwendha Putri, Kinanti Erste Panggayuh