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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) juremi: jurnal riset ekonomi
Surya Kusuma
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Economics, Econometrics & Finance Social Sciences

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DAMPAK MODAL SOSIAL TERHADAP KEPUTUSAN PENDANAAN DALAM MENGELOLA TEKANAN KEUANGAN (Studi Pada UMK Batik di Kota Semarang) Surya Kusuma; Siti Puryandani
Tirtayasa Ekonomika Vol 13, No 2 (2018)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.408 KB) | DOI: 10.35448/jte.v13i2.4325

Abstract

The purpose aim how financial performance in a business situation have financial distress and how entrepreneurs react to environmental changes and take advantage of the social capital for sustainability.This study will investigate  the social capital, the financial decision and financial distress. The  research objects are SME Batik Semarang thats tenant by goverment bank in Semarang. The SME Batik have operational during 2017 and total questionare are collecting  36 SME Batik.The result argue that social capital have impact to the  financing decision and financing decision eventually influences financial distress.Keyword : capital social, financing decision, and financial distress.
PENGARUH PEMASARAN HIJAU TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN MINOMLOK COFFE MEET DAN EATERY Satriadi, Satriadi; Asep Supriatna; Tubel Agusven; Surya Kusuma
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 4: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i4.7198

Abstract

The purpose of this study was to determine the effect of green marketing on purchasing decisions at Minomlok Coffee Meet and Eatery. This study uses a quantitative research type. Data collection techniques in this study were questionnaires, literature and documentation. Population and employee samples at the Center for Information Technology and Communication The population in this study were visitors to the Minomlok Coffee Meet and Eatery, which was estimated to be 1,000 people per month. The sample for this study were 258 visitors to Minomlok Coffee Meet and Eatery with an error rate of 5%. Data analysis techniques in this study used validity tests, reliability tests, classical assumption tests, simple linear regression analysis tests and hypothesis testing. From the results of the data analysis of the independent variable, namely green marketing, has an effect on the dependent variable, namely purchasing decisions, indicated by the t-count value of green marketing of 11,605 > the t-table value of 1.9692. The magnitude of the influence of green marketing variables is 34,2% on purchasing decisions. While the remaining 65,8% is influenced by other variables. Based on the results of this study, it is concluded that partially green marketing variables have a significant effect on purchasing decisions at Minomlok Coffee Meet and Eatery.
Co-Authors Asep Supriatna Satriadi, Satriadi SITI PURYANDANI Tubel Agusven