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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Advantage: Journal of Management and Business
Yanti Pujiastuti
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Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN STRATEGI BISNIS TERHADAP KINERJA BISNIS (Studi kasus pada UMKM di Semarang) Rahmi Yuliana; Yanti Pujiastuti
Tirtayasa Ekonomika Vol 13, No 2 (2018)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.158 KB) | DOI: 10.35448/jte.v13i2.4318

Abstract

The purpose of this research is to examine the effect of entrepreneurship orientation, market orientation and business strategy on business performance. The study was conducted on MSMEs registered in the Office of Cooperatives of Semarang City consisting of bags, batik and handicraft business. Sampling using purposive sampling and got 51 samples. The data collected through the questionnaire were analyzed by regression technique.The test results found that entrepreneurial orientation,market orientation and business strategy partially have a positive and significant impact on business performance. Simultaneous testing shows that entrepreneurial orientation,market orientation and business strategy together have a significant effect on business performance.Increased entrepreneurial orientation, market orientation and business strategies can be done to improve business performance because it has proven to have a significant positive effect on business performance.keyword:  entrepreneurship orientation, market orientation, business strategy and business performance
KEPERCAYAAN DAN KEMUDAHAN DALAM PENGGUNAAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) DI PASAR TRADISIONAL (STUDI KASUS PELAKU UMKM DI PASAR WELERI) Yanti Pujiastuti
Advantage: Journal of Management and Business Vol. 2 No. 2 (2024): Desember
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v2i2.137

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kemudahan, manfaat, dan persepsi terhadap minat pelaku UMKM dalam menggunakan QRIS. Jenis data penelitian ini adalah penelitian kuantitatif. Populasi pada penelitian ini adalah pelaku UMKM di Kec. Weleri. Teknik pengambilan sampel pada penelitian ini adalah cluster sampling. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dengan skala likert dan sampel terdiri dari 100 responden. Sedangkan metode analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kemudahan berpengaruh positif dan signifikan terhadap minat pelaku UMKM dalam menggunakan QRIS, sedangkan kepercayaan, manfaat, dan persepsi tidak berpengaruh dan tidak signifikan terhadap minat pelaku UMKM dalam menggunakan QRIS
Co-Authors Rahmi Yuliana