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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Ilmiah Ekonomi Islam Advantage: Journal of Management and Business
Yanti Pujiastuti
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Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN STRATEGI BISNIS TERHADAP KINERJA BISNIS (Studi kasus pada UMKM di Semarang) Rahmi Yuliana; Yanti Pujiastuti
Tirtayasa Ekonomika Vol 13, No 2 (2018)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.158 KB) | DOI: 10.35448/jte.v13i2.4318

Abstract

The purpose of this research is to examine the effect of entrepreneurship orientation, market orientation and business strategy on business performance. The study was conducted on MSMEs registered in the Office of Cooperatives of Semarang City consisting of bags, batik and handicraft business. Sampling using purposive sampling and got 51 samples. The data collected through the questionnaire were analyzed by regression technique.The test results found that entrepreneurial orientation,market orientation and business strategy partially have a positive and significant impact on business performance. Simultaneous testing shows that entrepreneurial orientation,market orientation and business strategy together have a significant effect on business performance.Increased entrepreneurial orientation, market orientation and business strategies can be done to improve business performance because it has proven to have a significant positive effect on business performance.keyword:  entrepreneurship orientation, market orientation, business strategy and business performance
KEPERCAYAAN DAN KEMUDAHAN DALAM PENGGUNAAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) DI PASAR TRADISIONAL (STUDI KASUS PELAKU UMKM DI PASAR WELERI) Yanti Pujiastuti
Advantage: Journal of Management and Business Vol. 2 No. 2 (2024): Desember
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v2i2.137

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kemudahan, manfaat, dan persepsi terhadap minat pelaku UMKM dalam menggunakan QRIS. Jenis data penelitian ini adalah penelitian kuantitatif. Populasi pada penelitian ini adalah pelaku UMKM di Kec. Weleri. Teknik pengambilan sampel pada penelitian ini adalah cluster sampling. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dengan skala likert dan sampel terdiri dari 100 responden. Sedangkan metode analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kemudahan berpengaruh positif dan signifikan terhadap minat pelaku UMKM dalam menggunakan QRIS, sedangkan kepercayaan, manfaat, dan persepsi tidak berpengaruh dan tidak signifikan terhadap minat pelaku UMKM dalam menggunakan QRIS
Kolaborasi Digital Dan Entrepreneurial Marketing Guna Peningkatan Daya Saing Dan Kinerja Bisnis UMKM Makanan Di Kota Semarang Ýanti Pujiastuti; Pantawis, Setyo
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v11i03.17742

Abstract

The fundamental problems in efforts to develop MSME businesses is the low adoption of MSME technology. This has an impact on the competitiveness of MSME businesses becoming increasingly reduced and leading to a decline in business performance. This is contradictory where the development of IT should open up wide opportunities for MSMEs in developing their competitiveness as well as their business performance. However, MSMEs in general do not understand the existence of this very potential opportunity. In fact, the characteristics of MSME business excellence, have high flexibility to manage their business, considering that in general the resources owned by MSMEs are not too large and not complex.and research results. This study aims to test the collaboration of digital marketing and entrepreneurial marketing that can create marketing innovation. The implementation of digital and entrepreneurial marketing will increase consumer accessibility to obtain products, make it easier for consumers to make payments and access information and services provided. These various aspects will increase the value of MSME products, thereby creating persuasion for potential consumers and expanding market coverage. The research method is quantitative with the distribution of questionnaires to obtain primary data which is then analyzed using the PLS program. The population of food UMKM actors in Semarang City with a sample size using the Lemeshow formula using cluster sampling. The results of the study found the influence of entrepreneurial marketing and digital marketing on innovative marketing and subsequently improved marketing performance. The importance of integrating entrepreneurial marketing and digital marketing as a strategy to increase innovation in marketing and, ultimately, the company's marketing performance. Companies that are able to combine these two approaches will be better able to adapt to market changes and meet the evolving needs of customers
Co-Authors Rahmi Yuliana Setyo Pantawis