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All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA)
Misbahul Anwar
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences

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PENGUATAN INSTALASI PENGOLAHAN AIR LIMBAH UNTUK UMKM BATIK DAN HANDYCRAFT Bambang Jatmiko; Suryo Pratolo; Misbahul Anwar; Kholifah Fil Ardhi; Alfi Muthia Anjani
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2020: 3. Kapasitas Daya Saing UMKM dan BUMDES
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1576.955 KB) | DOI: 10.18196/ppm.33.234

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran strategis dalampembangunan nasioal dengan misi mendorong pertumbuhan ekonomi dan menciptakanlapangan kerja bagi masyarakat luas. Namun UMKM Batik Sekarniti dan Onggo-OnggoCraft juga mempunyai masalah lingkungan meliputi masalahnya ruang produksi masihberantakan belum rapi, IPAL belum sesuai standar, saat pandemi Covid-19 penjualanmenurun 30-40%, sering terjadi pergantian pegawai, bahan baku terbatas, permodalan masihminim, lokasi kurang strategis, kegiatan promosi masih minim. Adapun tujuan pengabdian iniadalah untuk penguatan instalasi pengolahan air limbah (IPAL) untuk UMKM BatikSekarniti dan Onggo-Onggo Craft. Metode pengabdian ini menggunakan denganmenggunakan proses kimia dan anaerob. Proses filtrasi kimia menggunakan bahan alam daripegunungan berupa tawas dan tunjung. Proses filtrasi anaerob menggunakan filter alamberupa batu split, pasir, dan ijuk. Adapun luarannya meliputi: 1) Call For Paper InternasionalPada ICAF-7 pada tahun 2020 di Universitas Muhammadiyah, dengan Judul: Key SuccessInternal dan Eksternal Faktor Untuk Menunjang Daya Saing Badan Usaha Milik Desa(Bumdes) (Survei Pada Bumdes Daerah Istimewa Yogyakarta), dalam proses Submitted. 2)Jurnal International Scopus Q-3; 3) Buku Referensi, dengan Judul Akuntansi UMKM; 3)Video unggah Youtube; 4) Presss realease di Koran Kedaulatan Rakyat dengan tema “TimDosen Pengabdian Masyarakat UMY Raih Penghargaan Hibah Multi Years”.
The Influence of Product Quality, Sales Promotion, and Brand Equity on Customer Loyalty Level : Case Study on PT. Krama Yudha Ratu Motor Jakarta Neng Siti Komariah; Pratiwi Nila Sari; Misbahul Anwar; Andrian
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14472

Abstract

This study is to determine how far the influence of Product Quality, Sales Promotion and Brand Equity on the Level of Consumer Loyalty using a quantitative approach, data collection using questionnaires, data that has met the validity test, reliability test, and classical assumption test. Through the F test, it can be seen that product quality, marketing strategy, and promotion are worthy of testing brand variables. While the data analysis used multiple linear regression analysis. The results of the study showed that the most positive and significant influence on the level of Consumer Loyalty is Product Quality, Sales Promotion, and Brand Equity. PT. Krama Yudha Ratu Motor must continue to maintain what has been considered good and continue to improve to fix anything that is considered less good.
The Influence of Website Quality and Social Media Quality on Brand Image, with Brand Awareness and Electronic Word of Mouth Mediating (Case Study at Legend Coffee Yogyakarta) Misbahul Anwar; Andrian; Rani Juniar Hartono
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.8652

Abstract

The purpose of this study is to compare the quality of websites and social media to brand image, using brand awareness and E-WOM as mediation factors. The exogenous factors in this study are website and social media quality; the endogenous variables are brand image; and the mediating variables are brand awareness and E-WOM. The Legend Coffee coffee shop is the focus of this study, with a sample size of 200 respondents. The study's subjects were Legend Coffee consumers. The data analysis approach used in this work is Structural Equation Modeling (SEM) utilizing AMOS 24 analytic tools. Based on the results of this study, it shows that website quality has a positive and significant effect on brand awareness, social media quality has a positive and significant effect on brand awareness, website quality does not have a positive and significant effect on brand image, social media quality has a positive and significant effect on brand image, brand awareness has a positive and significant effect on E-WOM, E-WOM has a positive and significant effect on image brand, as well as brand awareness and E-WOM mediate website quality and social media quality to brand image.
Co-Authors Alfi Muthia Anjani Andrian Bambang Jatmiko Kholifah Fil Ardhi Neng Siti Komariah Pratiwi Nila Sari Rani Juniar Hartono Suryo Pratolo