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PEMBINAAN MAHASISWA SECARA DARING DALAM PENYELENGGARAAN KEGIATAN WEBINAR NASIONAL PEMASARAN PADA MASA PENDEMI COVID-19 Desi Susanti; Sri Mulyana; Nefrida
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3: Agustus 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i3.76

Abstract

ABSTRACT: Webinars are an alternative taken by agencies/organizations to provide information and knowledge during the pandemic COVID-19. Although webinars are often held by agencies or organizations, few are held by students. This community service aims to foster students to be able to organize webinar activities during the pandemic COVID-19. This activity was attended by 15 final semester students who were selected based on their interests and talents. The selection of participants by convenience sampling technique. Before and after the service activities, interviews and questionnaires were distributed to participants. The results of the interviews before the webinar revealed that none of the participants had experience in hosting a webinar, and only 27% thought that the webinar could be held. After the service activities were carried out, all participants (100%) stated that this service activity was useful. and has honed the hard skills and soft skills of students that were not obtained during lectures.
DAMPAK PRODUCT, PRICE DAN PLACE KEPUTUSAN MEMBELI PRODUK MAKANAN KHAS MELAYU DI KOTA PEKANBARU Dewi Sartika; Sri Mulyana
Jurnal Ilmiah Hospitality Vol 12 No 2: Desember 2023 (In Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v12i2.2990

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh Produk, Harga dan Tempat terhadap keputusan pembelian makanan khas melayu di kota Pekanbaru. Variabel independen terdiri dari produk (X1), harga (X2), dan tempat (X3). Variabel dependen adalah keputusan pembelian (Y). Dalam penelitian ini, sampel sebanyak 97 responden yang diambil dengan menggunakan teknik accidental sampling dan dianalisis dengan regresi linier berganda menggunakan software SPSS 21. Hasil pengujian membuktikan bahwa (1) Produk berpengaruh signifikan terhadap keputusan pembelian makanan khas melayu di kota Pekanbaru; (2) harga berpengaruh signifikan terhadap keputusan pembelian makanan khas melayu di kota Pekanbaru, (3) Tempat berpengaruh signifikan terhadap keputusan pembelian makanan khas melayu di kota Pekanbaru
Co-Authors Desi Susanti Dewi Sartika Nefrida