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All Journal Jurnal Pendidikan Ekonomi (JUPE) Dinamika Pendidikan Jurnal Tepak Manajemen Bisnis J-MAS (Jurnal Manajemen dan Sains) eCo-Buss Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Madani Jurnal Pajak dan Bisnis (Journal of Tax and Business) Indonesian Journal of Business Analytics (IJBA) Husnayain Business Review Strategic: Journal of Management Sciences Jurnal Peradaban Masyarakat (JPM) NEAR: Jurnal Pengabdian kepada Masyarakat Implikasi: Jurnal Manajemen Sumber Daya Manusia Pasundan Community Service Development E-Amal: Jurnal Pengabdian Kepada Masyarakat

Desi Susanti

STIE Persada Bunda Pekanbaru, Riau, Indonesia

Author-ID : 3143616

Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS MAHASISWA STIE PERSADA BUNDA PEKANBARU Susanti, Desi
Jurnal Tepak Manajemen Bisnis Vol 8, No 1 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of mark eting mix on studentsâ loyalty at STIE PersadaBunda. STIE Persada Bunda as one of the universities in Riau is one of the choices for prospectivestudents from inside and outside Riau Province.It can be seen from the number of students is increasing every year. However, from two fieldsof study at STIE Persada Bunda, only Management field of study that has increased every year sincethe number of students of management within five (5) years always increase. If 2011 is the referencebase year in calculating the number of students, the growth of students has reached 83, 27% in 2015. Inthe contrary, the growth of students of Accounting from the year 2012 decreased by 2014. By 2015 thenumber of students began to increase, but still could not exceed the one in 2011.This research was conducted at STIE Persada Bunda Pekanbaru. The Population of thisresearch was the entire active students of STIE Persada Bunda in the academic year of 2015/2016.There were about 1,675 students, while the sample of this research was 95 students by using stratifiedrandom sampling. Analysis of the data used in this research were quantitative descriptive analysis andmultiple linear regression using SPSS 21.0 for windows . The result shows that marketing mix ofproduct, price, location, promotion, people, physical facilities and processes had affectedsimultaneously to studentsâ loyalty at STIE Persada Bunda .Promotional mark eting mix and the processdoes not affect the loyalty of students at STIE Persada Bunda partially, while the five other marketingmix of product, price, location, people, physical facilities partially affect the loyalty of students at STIEPersada Bunda

The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru Kiki Joesyiana; Asepma Hygi Prihastuti; Desi Susanti
Jurnal Pendidikan Ekonomi (JUPE) Vol 10 No 1 (2022)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v10n1.p1-8

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru

Pengembangan Badan Usaha Milik Desa (BumDes) Untuk Kesejahteraan Ekonomi Masyarakat Desa Bukit Ranah Kabupaten Kampar Provinsi Riau Kiki Joesyiana; Asepma Hygi Prihastuti; Desi Susanti; Sri Wahyuni
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

This service aims to provide knowledge to the residents of the hill realm village, especially members of the Bukit realm Village Owned Enterprise so that they can maximize the benefits of the existence of the BUMdes that they have and are able to manage and develop the BUMdes in order to help provide initial business capital to cooperative members, namely the residents of the hill village. realm, so that in the future many hill village residents can enter the business world and for those who already have a business, can take advantage of the existence of BUMdes that they have to advance and develop their business. Village-Owned Enterprises are village businesses that are managed by the village government and are legal entities. The village government can establish village-owned enterprises of the same age as the needs and potentials of each village. The formation of village-owned enterprises is determined by village regulations. The management of village-owned enterprises consists of the village government and the local community. The capital of village-owned enterprises can come from the village government, community savings, government assistance, provincial governments and district/city governments, loans, or other party's capital participation or profit-sharing cooperation on the basis of mutual benefit. Village-owned enterprises can make loans, which can be done after obtaining BPD approval. Until now, most BUMDes are still standing and do not have productive business activities due to various problems that have prevented BUMdes from growing as expected. In Bukit Ranah Village there is a Village-Owned Business Entity which is a legal entity whose members are residents of the hill realm village itself.

Penggunaan Aplikasi Transportasi Online dengan Kode Promo Oleh Grab Ditinjau dari Hukum Persaingan Bisnis Sri Wahyuni; Kiki Joesyiana; Hj. Agustin Basriani; Desi Susanti
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

The modern age is currently using a lot of communication technology to make profits, especially in business, including online transportation developed by Grab. However, business actors should not engage in unhealthy business, especially the practice of setting prices lower than other competitors. Predatory pricing is a business strategy in which business actors undercut prices for a period of time with the intention of closing or disposing of competitors' businesses in the relevant market, thus creating monopolistic practices and unfair business competition, predatory pricing is regulated in Article 20 of the Law No. 5 of 1999 on the prohibition of monopolistic practices and unfair business competition. The Commission for the Surveillance of Business Competition (KPPU) has indicated to the practice of predatory pricing after the implementation of this online fare. If left unchecked, this practice is expected to harm the online transportation industry in a sustainable way. This type of research can be classified as empirical legal research, another term used is sociological because in this research, the author conducts research directly at the research site or place to get a complete and clear picture of the problem being studied. The nature of this research is descriptive qualitative with primary data sources, secondary data and tertiary data while the population and samples are online transport partners (Grab, Gojek, Maxim), consumers and KPPU. Data collection techniques are interviews, questionnaires and literature research. Two main things can be concluded from the results of the research problem. First, based on the author's research, the promo implemented by Grab is a program of Grab in the form of special short-term offers designed to attract consumers and the promo does not comply with Article 20 of the Business Competition Law and article 1365 of the Civil Code. Meanwhile, the legal consequences arising from these predatory activities are that competing companies will incur losses with the promos implemented by Grab and that the Grab company will be subject to criminal penalties in accordance with Article 48 paragraph 2 and 49 letters a, b and c if Grab has been proven to have used predatory pricing and civil penalties in the form of compensation for both material and immaterial losses to the injured parties.

PEMBINAAN MAHASISWA SECARA DARING DALAM PENYELENGGARAAN KEGIATAN WEBINAR NASIONAL PEMASARAN PADA MASA PENDEMI COVID-19 Desi Susanti; Sri Mulyana; Nefrida
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3: Agustus 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i3.76

ABSTRACT: Webinars are an alternative taken by agencies/organizations to provide information and knowledge during the pandemic COVID-19. Although webinars are often held by agencies or organizations, few are held by students. This community service aims to foster students to be able to organize webinar activities during the pandemic COVID-19. This activity was attended by 15 final semester students who were selected based on their interests and talents. The selection of participants by convenience sampling technique. Before and after the service activities, interviews and questionnaires were distributed to participants. The results of the interviews before the webinar revealed that none of the participants had experience in hosting a webinar, and only 27% thought that the webinar could be held. After the service activities were carried out, all participants (100%) stated that this service activity was useful. and has honed the hard skills and soft skills of students that were not obtained during lectures.

The Influence of Capital, Independence, and Education on Women's Entrepreneurial Motivation in Indonesia Agustin Basriani; Desi Susanti; Rahmi Zainal; Deviana Sofyan
Husnayain Business Review Vol. 1 No. 1 (2021)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

This study aims to determine the motivation of women in entrepreneurship, especially in the culinary field in Pekanbaru, by using the variables of capital, independence, and education to analyze their influence on entrepreneurial motivation. The population in this study are all women who carry out home-based businesses engaged in home-based culinary businesses in Pekanbaru City whose numbers are not known with certainty, for an unknown population the number of samples in this study using the Wibisono formula and obtained a total sample of 97 people. Data was collected using the questionnaire method, namely by providing a list of statements directly to the respondents. The data analysis technique used is multiple linear regression analysis which is operated through the SPSS 20 for Windows program. The results of the study indicate that either simultaneously or partially, the variables of capital, independence, and education have a significant effect on the motivation of women who are culinary entrepreneurs in Pekanbaru.

Pengaruh Celebrity Endorser Terhadap Minat Beli Pengguna Media Sosial Instagram (Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Riau) Kiki Joesyiana; Agustin Basriani; Desi Susanti; Sri Wahyuni
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.228

Selebriti instagram saat ini merupakan komunikator dalam proses penawaran produk yang banyak di pergunakan oleh para pelaku usaha onlineshop, yang biasa disebut sebagai celebrity endorser. Selebriti Instagram sangat populer di kalangan masyarakat dari semua aspek usia bahkan dipercaya bisa lebih mempengaruhi masyarakat yang juga disebut konsumen untuk memutuskan dan mempengaruhi secara langsung berkeinginan untuk membeli produk. Promosi merupakan strategi terbaik yang sering dilakukan pengusaha untuk memasarkan produk mereka serta memperkenalkan merek yang mereka tawarkan. Instagram adalah salah satu media sosial yang memiliki peminat paling banyak di kalangan masyarakat terutama mahasiswa. Karena banyaknya masyarakat khususnya mahasiswa yang memiliki media sosial instagram, membuat para pelaku usaha memilih instagram sebagai alat promosi produk yang mereka jual, yang mana promosi tersebut menggunakan celebrity Endorser untuk menarik minat beli calon konsumen. Celebrity Endorser sendiri membawa pengaruh besar dalam kegiatan promosi, semakin populer dan banyaknya jumlah followers di instagram selebriti tersebut, maka semakin besar juga peluang produk di kenal banyak kalangan masyarakat terutama mahasiswa, semakin banyak produk di kenal masyarakat, maka semakin besar pula jumlah penjualan serta keuntungan yang di terima oleh pelaku usaha onlineshop. Tujuan dari penelitian ini adalah untuk mengetahui Kredibilitas Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Keahlian Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Daya Tarik Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Kepercayaan (trustworthiness) Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram dan untuk mengetahui power Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram. Dari hasil penelitian terdapat pengaruh positif dan signifikan antara kredibilitas, keahlian, daya tarik, kepercayaan, power (kekuatan) celebrity endorser terhadap minat beli Pengguna Media Sosial Instagram Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Riau di Kota Pekanbaru

Pelatihan Strategi Berwirausaha Bagi SDM Penyandang Disabilitas Terlantar Provinsi Riau Kiki Joesyiana; Agustin Basriani; Sri Wahyuni; Annesa Adriani; Desi Susanti
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2022): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i1.577

Menjadi Penyandang disabilitas bukanlah halangan untuk maju dan berkembang menjadi seorang wirausaha. Banyak usaha yang bisa di lakukan oleh seorang penyandang disabilitas agar tetap mandiri dan menghasilkan. Salah satu caranya adalah dengan menggandeng dan berkolaborasi bersama platform yang telah dikembangkan oleh beberapa komunitas dalam mengolah usaha kuliner maupun usaha kerajinan dan keterampilan yang mampu memberikan solusi bagi para penyandang disabilitas agar bisa menjadi seorang wirausaha. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan tentang strategi-strategi berwirausaha kepada para penyandang disabilitas yang telah mendapatkan pelatihan-pelatihan keterampilan baik itu kerajinan, tata rias dan kuliner selama berada di UPT Pemberdayaan Penyandang Disabilitas Daksa dari Dinas Sosial Provinsi Riau. Dengan diadakannya pelatihan ini, di harapkan para penyandang disabilitas mampu tetap bertahan dan mampu menyusun strategi jitu dalam membangun usaha/bisnis yang menjadi minat mereka serta bisa memanfaatkan peluang lingkungan sekitar untuk mulai berpikir menjalankan bisnis yang sebenarnya. Dengan menjadi seorang wirausaha, penyandang disabilitas bisa bertahan, mendapatkan penghasilan dan tidak lagi menjadi beban keluarga apalagi di rendahkan oleh orang-orang sekitar mereka

The Influence Of Workload, Work Conflict And Work Stress on the Performance Of Sprinter Employees at PT Garuda Express Nusantara in Pekanbaru Kiki Joesyiana; Agustin Basriani; Desi Susanti
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.604

The progress of a company is very dependent on the human resources it has. Although the various factors needed are available, without the role of humans in it, the company will not be able to operate properly. The quality of employee performance is the main factor and determinant of the success of a company. An employee who has qualified abilities and can act well in certain situations and conditions is an achievement for employee performance. The main benchmark in evaluating the performance of an employee is the ability he/she has. How an employee can accept the workload, understand work conflicts and deal with work stress that is experienced, can indicate the high or low quality of employee performance. The respondents in this study were employees of the sprinter department (courier) at PT Garuda Express Nusantara (J&T Express) Pekanbaru, which was located on Harapan Raya Street. The population in this study was 240 employees and the entire population was sampled using a saturated sampling technique. The analysis technique used was descriptive quantitative. The results of the study conclude that workload, work conflict, and work stress influences the performance of sprinter employees at PT Garuda Express Nusantara (J&T Express) Pekanbaru with an Adjusted R Square value (Coefficient of Determination) of 0.858. It means that the influence of the independent variable (X) namely workload, work conflict, and work stress affects the dependent variable (Y), namely employee performance of 85.8%. Meanwhile, the remaining 14.2% is influenced by other variables which not included in this study

Bimbingan Teknis Pengisian BKD bagi Dosen Tetap Non Serdos Melalui Aplikasi Sistem Informasi Sumber Daya Terintegrasi (SISTER) Tahun 2022 Haznil Zainal; Kiki Joesyiana; Sri Mulyana; Agustin Basriani; Desi Susanti; Nanik Yuzalmi; Sri Wahyuni
Jurnal Peradaban Masyarakat Vol. 3 No. 2 (2023): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i2.264

Aplikasi SISTER merupakan aplikasi baru yang diluncurkan oleh Direktorat Jenderal Sumber Daya Iptek Dikti diharapkan mampu menjadi portal pada Perguruan Tinggi. Aplikasi dengan nama SISTER ini merupakan singkatan dari Sistem Informasi Sumber Daya Terintegrasi yang digunakan sebagai layanan yang berisi data pendidik, seperti portofolio, perubahan data dosen, dan proses-proses lain terkait dengan kepangkatan atau karir dosen. Setiap dosen memiliki berbagai informasi terkait dengan aktivitas tridarma, mulai dari latar belakang pendidikan, aktivitas pengajaran, aktivitas penelitian, aktivitas pengabdian kepada masyarakat, dan aktivitas pendukung. Seringkali data-data formal terkait aktivitas-aktivitas tersebut masih tercecer dan sulit ditemukan ketika dibutuhkan. Melalui SISTER, setiap dosen dapat membangun portofolio yang mengkompilasikan seluruh aktivitas tridarma yang pernah dilakukannya. Melalui SISTER juga, portofolio tersebut dipakai untuk proses-proses pengembangan karir dosen. Data yang ada di 3 portofolio dapat diklaim dalam proses penilaian angka kredit, sertifikasi dosen dan proses lainnya. Kemudian asesor/reviewer melakukan penilaian aktivitas dan produk yang telah di klaim tersebut. Integrasi antara SISTER dengan Pangkalan Data Dikti akan mengurangi beban dosen dalam pengisian portofolio. Semua aktivitas pengajaran tidak perlu diisikan ulang di SISTER. Data yang diisikan oleh dosen ke dalam SISTER dapat divalidasi oleh kepegawaian PT, pimpinan PT, pimpinan Kopertis, dan Kemenristekdikti.

Co-Authors Annesa Adriani Ardiles Asmari, Andri Basriani, Agustin Butarbutar, Marisi Chamelia, Stevany Delviana Romauli Wanti Sihombing Deviana Sofyan Efendi Efendi Ernest Grace Harahap, Arief Rifa’i Haznil Zainal Kevin Indajang Kiki Joesyiana Marto Silalahi Munte, Risma Nurhaini Nanik Yuzalmi Nanik Yuzalmi Nefrida Prihastuti, Asepma Hygi Raden Rudi Alhempy Rahmi Zainal Rosita Manawari Girsang Setiawati Siagian, Ester Mawar SRI MULYANA Sri Mulyana Sri Wahyuni Sri Wahyuni Sri Wahyuni Sri Wahyuni sri wahyuni Sudung Simatupang Yuzalmi, Nanik

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