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Peningkatan Pemahaman Perilaku Hidup Bersih dan Sehat Melalui Kegiatan Mencuci Tangan dengan Sabun pada Anak Usia Dini Kartika Sari Yudaninggar
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 13, No 1 (2022): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v13i1.6982

Menghadapi pandemi Covid-19 harus dilakukan bersama-sama dan secara massal. Hal yang paling mudah dilakukan adalah dengan menerapkan pola hidup bersih dan sehat, salah satunya dengan memiliki kebiasaan mencuci tangan dengan sabun. Hal tersebut harus dilakukan sejak dini, supaya menjadi kebiasaan. Orang tua dan sekolah sebagai tempat pendidikan utama anak usia dini terutama untuk menghadapi adaptasi kebiasaan baru, khususnya mengenai pentingnya perilaku hidup bersih melalui kegiatan mencuci tangan dengan sabun. Program ini bertujuan untuk dapat meningkatkan pemahaman anak usia dini untuk berperilaku hidup sehat melalui mencuci tangan dengan sabun dengan media edukasi yang dapat menarik perhatian anak. Hasil yang dicapai dalam program pengabdian masyarakat ini yaitu (1) penggunaan media edukasi untuk mendukung orang tua dan guru dalam membiasakan anak-anak mencuci tangan dengan sabun, (2) memberikan pemahaman cara mencuci tangan dengan benar, (3) penggunaan media edukasi berupa banner dengan gambar menarik perhatian anak usia dini tentang pencegahan penularan Covid-19 di lingkungan sekolah.

POLA KOMUNIKASI ORANGTUA DAN ANAK DALAM PENGGUNAAN APLIKASI YOUTUBE Kartika Sari Yudaninggar
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Parents in the concept of being the parties who play a role and have control in the use of devices on their children. This study seeks to analyze how communication patterns between parents and the technology using the YouTube application. Specifically, this research uses the YouTube application because YouTube is the most active social media in Indonesia and most accessed in 2019. Furthermore, the method used is descriptive qualitative, involving informants who have children aged 2-6 years and use YouTube as their children's viewing. Then structured interviews to determine the communication patterns carried out by the informants. Referring to the three patterns of family communication in the relationship between parents and children proposed by Baumrind, the results of this study are that there are several patterns of communication made by informants regarding the use of YouTube in children, including determining the duration and viewing schedule, selecting content, and regarding involvement and mentoring. There are no specific guidelines found regarding the communication patterns of parents and children in using YouTube. This uniqueness occurs due to various factors, including the different needs and values of each family.

POLA KOMUNIKASI ORANGTUA DAN ANAK DALAM PENGGUNAAN APLIKASI YOUTUBE Kartika Sari Yudaninggar
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Parents in the concept of being the parties who play a role and have control in the use of devices on their children. This study seeks to analyze how communication patterns between parents and the technology using the YouTube application. Specifically, this research uses the YouTube application because YouTube is the most active social media in Indonesia and most accessed in 2019. Furthermore, the method used is descriptive qualitative, involving informants who have children aged 2-6 years and use YouTube as their children's viewing. Then structured interviews to determine the communication patterns carried out by the informants. Referring to the three patterns of family communication in the relationship between parents and children proposed by Baumrind, the results of this study are that there are several patterns of communication made by informants regarding the use of YouTube in children, including determining the duration and viewing schedule, selecting content, and regarding involvement and mentoring. There are no specific guidelines found regarding the communication patterns of parents and children in using YouTube. This uniqueness occurs due to various factors, including the different needs and values of each family.

Strategi Pemasaran Jasa Pendidikan Anak Usia Dini Untuk Membangun Kepercayaan Target Pasar Kartika Sari Yudaninggar
Jurnal Pemasaran Kompetitif Vol 6, No 1 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i1.18896

The pandemic has indeed changed almost all aspects of life and activities in society. Early childhood is one of the groups experiencing the impact of these changes. One of them is the inhibition of the learning process in early childhood. On the other hand, parents are also busy and often run out of ideas to play with their children. Seeing this opportunity, Kelas Main Harmoni offers a children's play class program online via a zoom meeting. Uniquely, Kelas Main Harmoni is still new, and is not a formal educational institution, but Kelas Main Harmoni can build the trust of parents to register their children and play together in Kelas Main Harmoni program. This study used descriptive qualitative method. This study involved informants who are founders, as well as parents of Kelas Main Harmoni participants to conduct interviews to find out the marketing strategy carried out by Kelas Main Harmoni. The results of this study indicate that the strategy taken to build the trust of parents is to continue to develop and focus on aspects of the product in the form of services, as well as people, or the quality of teachers in Kelas Main Harmoni.

Pengaruh Kampanye Public Relations New Normal terhadap Minat Berkunjung Wisatawan di Heha Sky View Yogyakarta Kartika Sari Yudaninggar; Inggit Dwi Prabowo
Academic Journal of Da'wa and Communication Vol. 3 No. 1 (2022)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v3i1.4958

This study aims to determine whether there is an influence between the public relations campaign adapting to new normal habits at HeHa Sky View Yogyakarta on the interest of visiting tourists. This type of research is quantitative explanatory with data collection techniques through questionnaires and interviews. While the data analysis technique used is the classical assumption test, simple linear regression test, partial test, and the coefficient of determination test. Respondents in this study amounted to 150 respondents. Based on the results of the study, it is known that there is a significant influence between public relations campaigns and tourist interest, especially in the HeHa Sky View tourist attraction. The influence of the public relations campaign on the interest of visiting tourists is 0.324, meaning that the influence of the independent variable on the dependent variable is 32.4%. The public relations campaign has a positive effect on the interest of visiting HeHa Sky View tourists with a regression coefficient of 0.758. This means that for every 1% addition to the value of the public relations campaign, the value of the interest in visiting tourists increases by 0.758.

Pameran Arsip dan Seni Visual “Potret Malam Affandi” Sebagai Strategi Komunikasi Pemasaran Dalam Menarik Minat Pengunjung Museum Affandi Yogyakarta Dimas Yudho Prakoso; Kartika Sari Yudaninggar
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 5 No 2 (2023): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.013042/jikq.v5i2.183

Penelitian ini bertujuan untuk mengetahui Strategi Komunikasi Pemasaran Museum Affandi Yogyakarta Melalui Kegiatan Pameran Arsip dan Seni Visual “Potret Malam Affandi” Dalam Menarik Minat Pengunjung. Untuk mengetahui tujuan tersebut maka di usung 5 (lima) sub yang berfokus pada penelitian yaitu : perencanaan, pesan, media, kegiatan, dan tujuan. Peneliti menggunakan metode pendekatan kualitatif, dengan desain penelitian deskriptif. Hasil dari penelitian ini menunjukan 1) Perencanaan yang dilakukan dengan berdiskusi dengan pihak terkait, yang diantaranya Ketua Pameran Museum Affandi Tim G-Art Management – Exhibition Creator dan para kurator untuk menentukan tema yang akan diangkat. 2) Pesan yang akan disampaikan dalam kegiatan ini bersifat informatif mengenai arsip-arsip dan koleksi lukisan yang ada Museum Affandi Yogyakarta. 3) Media yang digunakan dalam Pameran Arsip dan Seni Visual “Potret Malam Affandi” adalah media publikasi pihak Museum Affandi Yogyakarta menggunakan media sosial yaitu: Instagram, Facebook, dan Twitter. 4) Kegiatan yang dilaksanakan oleh Museum Affandi Yogyakarta adalah Pameran Arsip dan Seni Visual “Potret Malam Affandi” untuk menarik minat pengunjung. 5) Tujuan dari adanya kegiatan Pameran Arsip dan Seni Visual “Potret Malam Affandi” mengingatkan kembali pada sang maestro dan memberi informasi seputar perjalanan hidupnya selama di dunia seni yang dikemas dengan menarik dan menghibur untuk menarik minat pengunjung. Kesimpulan Museum Affandi Yogyakarta dengan adanya Pameran Arsip dan Seni Visual “Potret Malam Affandi” mampu memberikan sajian informasi serta edukatif untuk menarik minat pengunjung mengenai koleksi arsip-arsip milik sang maestro kepada pengunjung dan Next Generation.

PELATIHAN COPYWRITING DAN PENGELOLAAN SOSIAL MEDIA PADA HOME INDUSTRI KERAJINAN PERAK KOTAGEDE Rizqi Sukma Kharisma; Kartika Sari Yudaninggar; Raditya Wardhana; Popi Andiyansari; Krisna Aditya Pratama; Rizka Nanda Salsabila; Salma Khoirun Nisaa; Satya Tegar Kusuma; Atha Sulthan Syaukani Lazuardi
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1114

Kotagede silver crafts are a cultural heritage that has existed since the 17th century. Based on Yogyakarta City Regional Regulation Number 3 of 2015 concerning the Yogyakarta City Tourism Development Master Plan for 2015-2025, Kotagede is one of the regional tourism strategic areas. However, on the other hand, the number of silversmiths in Kotagede is decreasing. This is due to sales competition with imported casting products. So many craftsmen have switched professions to other sectors. This service activity was held to increase silversmiths' competitiveness in selling through social media. This service activity allows silversmiths to independently plan and create social media content for online marketing needs. Community service in copywriting training and social media management in the Kotagede silver craft home industry aims to enable partners to optimize their social media for online marketing needs. This event was held at the Grand Rohan Hotel, Bantul, DIY, on July 15, 2023. It was attended by community service partner participants, namely Haseena Jewelry, which focuses on marketing jewelry and silver craft products. This training presents resource persons from social media marketing practitioners. This training includes a greater understanding of creating engaging copywriting and social media management. The training results showed increased knowledge, as evidenced by the pretest and posttest scores. The average pretest score was 27.7, while the average posttest score was 77.3. This indicates that the participants' understanding before and after the training increased. In addition, the participants could plan and create social media content according to the intended segmentation. Participants can demonstrate a deeper understanding of copywriting and managing social media.

Strategi Promosi Dalam Meningkatkan Kunjungan Museum KotaGede Intro Living Museum Kartika Sari Yudaninggar; Dwiyana Rahma Fitri; Riski Damastuti
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kotagede Museum Intro Living Museum is one of the museums in Yogyakarta and is still considered a new museum. This research aims to discover how promotional strategies can increase the number of Kotagede Intro Living Museum visits. This research uses a qualitative descriptive research design with a constructivist paradigm. The technique used to determine research subjects is purposive sampling; data is collected from interviews, observations, and documentation, then presented as a discussion. Researchers used four sources from museum managers and three sources from museum visitors. From the research that has been carried out, the management of the Kotagede Museum has carried out good promotional strategies. The promotional strategy follows the elements contained in the promotion mix: advertising, sales promotion, public relations, face-to-face selling, and direct marketing. Marketing). The most influential strategy currently is internet advertising, especially on the museum's Instagram social media account @museumkotagede. In this way, the strategy to increase museum visits should continue to be carried out with various elements contained in the promotional mix so that the promotional strategy carried out can be more effective.

Pengaruh Kampanye Public Relations New Normal terhadap Minat Berkunjung Wisatawan di Heha Sky View Yogyakarta Kartika Sari Yudaninggar; Inggit Dwi Prabowo
Academic Journal of Da'wa and Communication Vol. 3 No. 1 (2022)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v3i1.4958

This study aims to determine whether there is an influence between the public relations campaign adapting to new normal habits at HeHa Sky View Yogyakarta on the interest of visiting tourists. This type of research is quantitative explanatory with data collection techniques through questionnaires and interviews. While the data analysis technique used is the classical assumption test, simple linear regression test, partial test, and the coefficient of determination test. Respondents in this study amounted to 150 respondents. Based on the results of the study, it is known that there is a significant influence between public relations campaigns and tourist interest, especially in the HeHa Sky View tourist attraction. The influence of the public relations campaign on the interest of visiting tourists is 0.324, meaning that the influence of the independent variable on the dependent variable is 32.4%. The public relations campaign has a positive effect on the interest of visiting HeHa Sky View tourists with a regression coefficient of 0.758. This means that for every 1% addition to the value of the public relations campaign, the value of the interest in visiting tourists increases by 0.758.

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