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All Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmiah Ilmu Komunikasi Communique Calathu: Jurnal Ilmu Komunikasi MASSIVE: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Iso Jurnal Spektrum Komunikasi Brand Communication
Riski Damastuti
Universitas Amikom Yogyakarta
Arts Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ADOPSI INOVASI MEDIA KOMUNIKASI PEMASARAN UMKM BATIK JUMPUTAN DI ERA DIGITALISASI Riski Damastuti
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 2 Oktober 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i2.1728

Abstract

Marketing communication media develops as technology develops. Adaptation and adoption of digital marketing communication media is a challenge for the kelompok UMKM batik jumputan Tahunan Yogyakarta. Tthe purpose of this study is to find out how the process of adoption of digital marketing communication media in kelompok UMKM batik jumputan Tahunan, Yogyakarta. The method used in this research is descriptive qualitative. The data in this study were obtained through in-depth interviews with parties related to kelompok UMKM batik jumputan Tahunan, Yogyakarta, as well as direct or indirect observations of the digital marketing communication process carried out. The results of this study, it is known that the adoption of digital marketing communication media by kelompok UMKM batik jumputan Tahunan, Yogyakarta are still very low.Keywords: UMKM, adoption of innovation, marketing communication
MEMBEDAH FEEDS INSTAGRAM PRODUK SKINCARE LOKAL (ANALISIS ISI KUANTITATIF AKUN INSTAGRAM AVOSKIN) Riski Damastuti
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 5, No 2 (2021): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.13 KB) | DOI: 10.24853/pk.5.2.189-199

Abstract

Persaingan produk yang makin ketat membuat urgensi inovasi dalam komunikasi pemasaran. Salah satu upaya yang saat ini jamak dilakukan dalam komunikasi pemasaran adalah komunikasi pemasaran melalui media sosial. Pengelolaan media sosial memerlukan perencanaan dan strategi supaya dapat mencapai tujuan pemasaran. Penelitian ini merupakan penelitian analisis isi kuantitatif. Obyek penelitian dalam penelitian ini adalah akun resmi Avoskin, yaitu @Avoskinbeauty. Avoskin merupakan salah satu produk perawatan kulit lokal yang cukup banyak meraih penghargaan walaupun kegiatan komunikasi pemasarannya hanya fokus pada saluran komunikasi pemasaran digital. Dalam penelitian ini, peneliti melihat bagaimana pengelolaan unggahan feeds instagram @Avoskinbeauty. Penelitian ini menggunakan batasan waktu, yaitu hanya meneliti unggahan feeds instagram @Avoskinbeauty pada tahun 2019 – 2020, yang terdiri dari 194 unggahan. Dalam melihat pengelolaan unggahan feeds, peneliti menggunakan indikator berupa content pillar, jenis unggahan, tampilan unggahan, jenis pesan caption, letak tag, akun yang di tag dalam tiap unggahan, serta hashtag yang digunakan. Dari data yang diperoleh dari penelitian ini, terlihat bahwa @Avoskin beauty telah menggunakan kombinasi jenis unggahan berupa foto dan video, namun komposisi tampilan unggahan masih belum seimbang, dimana mayoritas unggahan berupa gambar produk Avoskin. Mayoritas jenis pesan caption yang digunakan adalah pesan informatif. Akun @Avoskin beauty hanya sedikit menggunakan fitur tag dan mention akun. Selain itu hashtag yang digunakan fokus pada hashtag produk dan branded hashtag.
Peran Ibu dalam Perubahan Sosial Keluarga dan Komunikasi Keluarga di Daerah Terdampak COVID - 19 Riski Damastuti
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.1752

Abstract

COVID-19 causes various changes in society, both social, economic, and cultural changes. This study examines COVID-19 from the perspective of women and families. This study is a qualitative study that aims to determine the role of mothers in family social change and family communication during the pandemic. From the results of the study, it is known that mothers have a fairly important role in dealing with social changes during the Pandemic and become an important agent of socialization related to COVID-19 information. Mother's competence in processing information is one of the most important skills, related to the number of COVID-19 hoaxes circulating on social media. In addition to the mother's competence in processing information, it is also necessary to have the mother's competence in conveying information to the family. The delivery of communication cannot be done in the same way, because each family member has their own uniqueness.
POLA KOMUNIKASI PEKERJA FULL REMOTE WORKING (STUDI KASUS PADA PEKERJA VISUALABS) Yovita Riski Aulia Dindi; Riski Damastuti
MASSIVE: Jurnal Ilmu Komunikasi Vol 2, No 1 (2022)
Publisher : Fakultas Ilmu Sosial dan Ekonomi, Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.619 KB) | DOI: 10.35842/massive.v2i1.59

Abstract

Penelitian ini bertujuan untuk mengetahui pola komunikasi dan hambatan yang terjadi pada pekerja full remote working dengan studi kasus pada pekerja Visualabs Indonesia. Jenis penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan menggunakan teori computer mediated communication (CMC) karena model CMC dapat mempelajari bagaimana perilaku manusia dibentuk melalui pertukaran informasi  lewat teknologi komunikasi digital. Teknik pengumpulan data diambil melalui observasi partisipatif, wawancara, dan dokumentasi. Narasumber dalam penilitian ini adalah Chief Executive Officer (CEO), Human Resource Development (HRD), Customer Service (CS), Customer Service (CS), dan Designer Visualabs Indonesia yang telah ditentukan mengguankan teknik sampling purposive. Hasil penelitian menunjukan bahwa pola komunikasi yang terjadi pada pekerja Visulabs adalah pola komunikasi all channel. Proses komunikasi dilakukan melalui komputer dan alat elektronik lainnya sebagai media perantara untuk berbagi informasi, ide, audio dan video yang disebut dengan CMC. Hambatan komunikasi yang terjadi di Visualabs, yaitu miss komunikasi, miss persepsi, kesulitan dalam menunjukan ekspresi, hubungan sosial kurang terbangun, hanya bisa berteman melalui media sosial, komunikasi lebih berorientasi kepada pekerjaan, karyawan membatasi hubungan profesional dan non professional.Kata Kunci: Kerja Remote, Komunikasi Termediasi Komputer, Pola Komunikasi, Komunikasi Virtual
Peran Ibu dalam Perubahan Sosial Keluarga dan Komunikasi Keluarga di Daerah Terdampak COVID - 19 Riski Damastuti
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.1752

Abstract

COVID-19 causes various changes in society, both social, economic, and cultural changes. This study examines COVID-19 from the perspective of women and families. This study is a qualitative study that aims to determine the role of mothers in family social change and family communication during the pandemic. From the results of the study, it is known that mothers have a fairly important role in dealing with social changes during the Pandemic and become an important agent of socialization related to COVID-19 information. Mother's competence in processing information is one of the most important skills, related to the number of COVID-19 hoaxes circulating on social media. In addition to the mother's competence in processing information, it is also necessary to have the mother's competence in conveying information to the family. The delivery of communication cannot be done in the same way, because each family member has their own uniqueness.
ANALISIS ISI KONTEN POST AKUN INSTAGRAM @MENANTEA.TOKO DALAM MEMBANGUN ENGAGEMENT FOLLOWERS Fransiska Regina Felin; Riski Damastuti
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 5 No 1 (2022): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jikq.v5i1.122

Abstract

Memasuki era industri 4.0 berdampak pada semakin banyak munculnya industri dari berbagai bidang termasuk food & beverages. Industri-industri tersebut memiliki akun bisnis Instagram sebagai alat pemasaran media sosial mereka dan untuk membangun engagement followers. Penelitian ini bertujuan untuk memahami karakteristik konten post yang diciptakan akun Instagram @menantea.toko dalamembangun engagement followers dan mengetahui sejauh mana tahapan engagement yang telah diraih @menantea.toko. Menantea adalah bisnis dalam bidang food & beverages yang memanfaatkan Instagram untuk menjalin interaksi dengan pelanggan. Peneliti menggunakan pendekatan kuantitatif bersifat deskriptif dengan metode penelitian analisis isi kuantitatif terhadap unggahan feed Instagram @menantea.toko pada tahun 2021 dengan jumlah keseluruhan 154 unggahan. Konten postingan @menantea.toko menjadi unit analisis dalam penelitian ini yang kemudian dibagi menjadi beberapa dimensi diantaranya jenis konten post, karakteristik pesan caption, bentuk konten post, konten visual, konten visual warna, hashtag, mention dan tag. Hasil penelitian menunjukkan bahwa @menantea.toko berhasil sampai pada tahap tertinggi engagement yaitu kolaborasi. Dalam membangun engagement followers, @menantea toko mengelola konten post dengan memerhatikan visual konten dan memanfaatkan fitur Instagram caption, hashtag dan tag.
Penerapan Bauran Komunikasi Pemasaran pada Wisata Religi : (Studi Kasus Wisata Religi Mlangi) Riski Damastuti; Komang Aji Ihza Mahendra
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 2 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i2.1064

Abstract

Based on the data obtained from the 2019 Bappeda tourism statistics, it is known that there has been a significant increase in visitors to the Mlangi Religious Tourism Village. This is quite the opposite considering that tourism which has high interest is natural and historical tourism. This study describes the efforts to implement the marketing communication mix carried out by the Mlangi Religious Tourism Village. This study uses interviews, observation, and documentation as data collection techniques. The interviewees for this research were four people who were administrators and responsible for the Mlangi Religious Tourism Village, as well as visitors to the Mlangi Religious Tourism Village. From this research it is known that the Mlangi Religious Tourism Village does not use all the elements in the marketing communication mix, but only four of the elements, namely: advertising, public relations and publicity, interactive marketing, and word of mouth marketing.
Public Relations Campaign Strategy "Ready for Safe Tourism" of PT TWC (PERSERO) Deo Pietra Nirwana; Riski Damastuti
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i1.277

Abstract

The COVID-19 pandemic has affected various business lines' financial and operational conditions, especially the tourism business. Entering the New Normal, PT Taman Wisata Candi Borobudur, Prambanan, and Ratu Boko (Persero) seek to revive tourism through the "Ready For Safe Tourism" campaign. This research is a qualitative descriptive study that aims to determine the Public Relations campaign strategy "Ready For Safe Tourism" carried out by PT TWC (Persero). The research data was taken by interview and observation techniques. The interviewees were the Corporate Communications team of PT TWC, which were selected through purposive technique. Observations were made by observing PT TWC's social media and mass media coverage of the "Ready For Safe Tourism" campaign activities. The results of this study indicate that PT TWC performs fact-finding, planning, communicating, and evaluation stages in designing and implementing the "Ready For Safe Tourism" campaign strategy. In this campaign, PT TWC collaborates with several stakeholders to hold special events and social media optimization to convey campaign messages. This campaign activity cannot be carried out regularly due to the dynamic development of Covid-19.
Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank Delima Prihartini; Riski Damastuti
Calathu: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2022): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v4i1.2724

Abstract

Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base Twitter @ohmybeautybank. Variabel independen dalam penelitian ini adalah electronic word of mouth yang memiliki tiga dimensi yaitu intensity, valence of opinion, dan content. Variabel dependen penelitian ini adalah minat beli skincare lokal dengan indikator minat transaksional, minat referensial, minat preferensi, dan minat eksploratif. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dan metode survei. Survei dilakukan terhadap 206 sampel dengan teknik simple random sampling. Hasil penelitian menunjukkan bahwa electronic word of mouth (e-WOM) berpengaruh secara signifikan dan positif sebesar 29,4% terhadap minat beli skincare lokal. Kata kunci: e-WOM, skincare lokal, minat beli, Twitter, kuantitatif
Strategi Promosi Dalam Meningkatkan Kunjungan Museum KotaGede Intro Living Museum Kartika Sari Yudaninggar; Dwiyana Rahma Fitri; Riski Damastuti
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kotagede Museum Intro Living Museum is one of the museums in Yogyakarta and is still considered a new museum. This research aims to discover how promotional strategies can increase the number of Kotagede Intro Living Museum visits. This research uses a qualitative descriptive research design with a constructivist paradigm. The technique used to determine research subjects is purposive sampling; data is collected from interviews, observations, and documentation, then presented as a discussion. Researchers used four sources from museum managers and three sources from museum visitors. From the research that has been carried out, the management of the Kotagede Museum has carried out good promotional strategies. The promotional strategy follows the elements contained in the promotion mix: advertising, sales promotion, public relations, face-to-face selling, and direct marketing. Marketing). The most influential strategy currently is internet advertising, especially on the museum's Instagram social media account @museumkotagede. In this way, the strategy to increase museum visits should continue to be carried out with various elements contained in the promotional mix so that the promotional strategy carried out can be more effective.
Co-Authors Delima Prihartini Deo Pietra Nirwana Dwiyana Rahma Fitri Fransiska Regina Felin Kartika Sari Yudaninggar Komang Aji Ihza Mahendra Sholahuddin, Muhammad Iqbal Yovita Riski Aulia Dindi