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Strategi Duta Wisata Dimas Diajeng Dalam Mempromosikan Pariwisata dan Budaya Kota Yogyakarta Levina, Stella; Ratnaningtyas, Rr. Pramesthi
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8485

Abstract

Dimas Diajeng merupakan implemetasi Duta Wisata di daerah Kota Yogyakarta yang memiliki masa jabatan dan periode tertentu yaitu selama dua tahun dalam menjalankan tugas dan kewajibanya sebagai representasi putra-putri kota dalam pemberdayaan pariwisata dan budaya. Tujuan dari penelitian ini untuk mengetahui dan mendeskripsikan strategi Dimas Diajeng dalam menghadapi perubahan masa pandemi hingga endemi dalam mempromosikan pariwisata dan budaya Kota Yogyakarta. Teori yang digunakan dalam penelitian ini adalah teori perencanaan strategis Dimas Diajeng dalam mempromosikan pariwisata dan budaya Kota Yogyakarta. Pendekatan penelitian ini menggunakan kualitatif deskriptif dengan metode pengumpulan data melalui wawancara dan observasi. Hasil penelitian ini dapat diketahui bahwa upaya yang dilakukan Dimas Diajeng dalam menghadapi pandemi hingga endemi dengan mempromosikan pariwisata ekonomi di Yogyakarta dengan melakukan, strategi branding marketing umkm yang mempengaruhi peningkatan dalam mempromosikan pariwisata dan budaya Kota Yogyakarta agar dapat membangkitkan minat wisatawan saat pandemi hingga endemi.
Pelatihan fotografi dan social media marketing untuk pengelolaan destinasi wisata Umbul Sidomulyo Kalasan Rr. Pramesthi Ratnaningtyas; Muhammad Yudha Pratama
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23612

Abstract

Abstrak Pengabdian masyarakat berangkat dari permasalahan mitra yang belum memaksimalkan sosial medianya dalam upaya untuk pengelolaan destinasi wisata Umbul Sidomulyo Kalasan. Selain itu, mitra tidak memiliki video yang menjadi media untuk memperkenalkan, mengidentifikasikan dan merepresentasikan Umbul Sidomulyo Kalasan sebagai objek wisata alam dan air. Karenanya, kegiatan pengabdian masyarakat dilakukan dengan membagi tim dalam beberapa divisi. Tahapan pelaksanaan meliputi pra, pelaksanaan dan pasca pelaksanaan. Kegiatan pelaksanaan berupa pelatihan fotografi dan social media marketing dengan narasumber yang memang menekuni bidang tersebut. Hasil kegiatan yakni mitra dapat lebih mengetahui peran dan pentingnya sosial media. Salah satunya sebagai media promosi atau marketing. Luaran dari kegiatan adalah tim memproduksi video profile mitra yang sudah memiliki Hak Kekayaan Intelektual (HKI) dan terdaftar di Direktorat Jendral Kekayaan Intelektual. Tim juga turut membantu penataan unggahan postingan Instagram mitra dengan ambil bagian langsung pada sosial media mitra. Kata kunci: fotografi; social media marketing; umbul sidomulyo kalasan; destinasi wisata Abstract Community service stems from the problem of partners who have not maximized their social media in an effort to manage the Umbul Sidomulyo Kalasan tourist destination. Apart from that, partners do not have a video that can be used as a medium to introduce, identify and represent Umbul Sidomulyo Kalasan as a natural and water tourist attraction. Therefore, community service activities are carried out by dividing teams into several divisions. Implementation stages include pre, implementation and post implementation. Implementation activities include photography and social media marketing training with resource persons who are specialized in these fields. The result of the activity is that partners can better understand the role and importance of social media. One of them is as a promotional or marketing medium. The output of the activity is that the team produces video profiles of partners who already have Intellectual Property Rights (HKI) and are registered with the Directorate General of Intellectual Property. The team also helps organize partners' Instagram post uploads by taking part directly on partner social media. Keywords: photography; social media marketing; umbul sidomulyo kalasan; tourist destination
Representasi Janda dalam Web series Terlanjur Sayang Wiwid Adiyanto; Rr. Pramesthi Ratnaningtyas; Zairi Chairunnisa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5171

Abstract

The problem of the depiction of widows in the media cannot be separated from the discourse on gender inequality. The status of widows in the media tends to be presented homogeneously, namely that women are subordinated. This article explores the discourse construction and representation of widows in Indonesian web series. This research aims to describe the representation of widows broadcast in digital-based media with a focus on the web series Terlanjur Sayang. This research uses a narrative approach with Roland Barthes' semiological method which is supported by narrative analysis by Nick Lacey and Vladimir Propp as an analytical tool. Representation Theory is placed as an academic foundation. The results of the research show that widows are represented as people who are not financially independent, seducers of men, manipulative or deceitful, and people who are treacherous. The placement of widows in the narrative structure is positioned as a party that disturbs the balance and is the cause of social loss. This research also shows that widows are represented through women who colonize men with their symbolic capital. The web series Terlanjur Sayang gives rise to the myth of widows as people who pretend to be naïve.
Analisis Pemberitaan Timnas Indonesia pada Media Daring Rr. Pramesthi Ratnaningtyas; Yusuf Alawy Muhammad
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2023): Februari 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i1.1492

Abstract

This study aims to determine how the online media goal.com and bola.com construct news coverage for the Indonesian National Team Passing the Final Round of the 2023 Asian Cup Qualifications. Football itself is a prevalent sport in Indonesia. The journey of the Indonesian National Team's achievements in the Asian Cup is highly anticipated. The last appearance of the Indonesian national team at the Asian Cup was in 2007. The object of this research news was taken from the Goal and Bola media portals on the 11 - 13 October 2021 edition. This research uses a constructivist paradigm with a qualitative approach and uses the framing analysis model of Zhongdang Pan and Gerarld M Kosicki. The results of the research, goal.com and bola.com, have the same perspective in responding to the Indonesian National Team qualifying for the 2023 Asian Cup qualifying finals. The two media provided support for Indonesia's match against Chinese Taipei. The form of support provided by the two media can be seen from the large amount of news discussing exciting things about the Indonesian National Team, the selection of sources mainly from the National Team, and the number of news headlines that discuss many of the Indonesian National Team.
Diskriminasi Gaya Hidup Hijabers dalam Berita Wolipop: The Reality of Hijabers Life in Online Media RR. Pramesthi Ratnaningtyas
Jurnal Riset Komunikasi (JURKOM) Vol. 4 No. 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.357

Abstract

The study aims to look at the description of women wearing hijab from various countries who have been received discrimination reported in the Wolipop Hijab Articles throughout 2019. 18 articles are found related to incidents of discrimination, rejection, and prohibitions faced by Muslim women in the world. The articles is analyzed using a qualitative approach with Michel Foucault's discourse analysis method. The two main focuses of Foucault's discourse are discourse production and marginalized discourse. The results show that Wolipop constructs a reality that hijabers are still in the realm of struggle to maintain their choice of dress, as well as get their rights or achieve the position and ideals they want, eventhough they are become target of violence. Wearing hijab is a struggle for rights for Muslim women in many countries. It is not only related to religion but also the way of life and everything that is believed spiritually, although the power to perpetuate stereotypes against hijabers is not in question.
Child Prostitution In The Media Vortex Rr. Pramesthi Ratnaningtyas
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.2765

Abstract

Child prostitution is still exciting news for the media because it is a commodity that will be ready for consumption by the readers. Prostitution as a form of exploitation of children is carried out sexually and economically. This condition cannot be separated from the position of children who are seen as weak. They are also considered far from mature, so they are easily trapped in the lure that puts them in an unfavorable situation. Okezone.com captures these events and phenomena to be used as news ready for consumption. The events experienced by children have become a commodity to be commodified so that they can benefit the media. In particular, if the news related to child prostitution can make the media visited by many people. This study seeks to see how Okezone.com describes the position of children in the practice of prostitution in its reporting. Using the discourse analysis method developed by Sara Mills as an analytical knife and agenda setting, this study finds that the selected sources cannot be separated from the media agenda when carrying out their journalistic work. Children are still placed as objects to be told and trapped in body manipulation for prostitution.