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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Komunikasi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Komunikasiana: Journal of Communication Studies JUKESHUM: Jurnal Pengabdian Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Innovative: Journal Of Social Science Research Jambura Jurnal Ilmu Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian CHANNEL: Jurnal Komunikasi
Rr. Pramesthi Ratnaningtyas
Universitas Amikom Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan Pembuatan Film di Omah Gondhol Yogyakarta Rr. Pramesthi Ratnaningtyas; Ikhwan Afif Mahbubi
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1417

Abstract

This Community Service Activity aims to integrate cultural values ​​such as gamelan and keroncong into film works. In addition, to introduce cultural heritage to the younger generation. Activities include training and film screenings. Activities are carried out together with students, divided into several divisions with implementation stages including pre-implementation, implementation and post-implementation. Evaluation of the activity showed an increase in information or insight of 34 points related to script writing, as well as 15 and 13 points of understanding of material related to camera operation and editing. In this activity, the team also made a company profile video that already has Intellectual Property Rights (IPR) at the Directorate General of Intellectual Property. In the future, there needs to be other art and cultural productions through films. Then from the films that have been produced are promoted or introduced more widely using social media.
From Instability to Initiative: Navigating Editorial Challenges in the Formation of Independent News Portals in Indonesia Ratnaningtyas, Rr. Pramesthi; Adiyanto, Wiwid
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1099

Abstract

This study explores the editorial and organizational challenges faced by Indonesian journalists who, amid financial instability and professional dissatisfaction, choose to establish independent online news portals. Using a descriptive qualitative design grounded in phenomenological methodology, the research draws on the lived experiences of two senior journalists in Yogyakarta. Findings reveal that motivations for establishing independent media include dissatisfaction with low wages, editorial constraints, and weak media management. Despite limited human and financial resources, these journalists maintain their commitment to journalistic ideals while adapting to the demands of a competitive digital media environment. The study identifies three core challenges in establishing independent news outlets: human resources, funding, and marketing. It also highlights the role of media ecosystems in supporting operational viability, while emphasizing the compromises required to balance journalistic integrity with business sustainability. Anchored in the social responsibility theory of the media, this research contributes to scholarly discourse on media precarity, professionalism, and entrepreneurial journalism in the Global South. The findings suggest that, although independent journalism offers a path toward editorial autonomy, it remains vulnerable to structural, legal, and commercial pressures that continue to shape media practice in the digital era.
Strategi Duta Wisata Dimas Diajeng Dalam Mempromosikan Pariwisata dan Budaya Kota Yogyakarta Levina, Stella; Ratnaningtyas, Rr. Pramesthi
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8485

Abstract

Dimas Diajeng merupakan implemetasi Duta Wisata di daerah Kota Yogyakarta yang memiliki masa jabatan dan periode tertentu yaitu selama dua tahun dalam menjalankan tugas dan kewajibanya sebagai representasi putra-putri kota dalam pemberdayaan pariwisata dan budaya. Tujuan dari penelitian ini untuk mengetahui dan mendeskripsikan strategi Dimas Diajeng dalam menghadapi perubahan masa pandemi hingga endemi dalam mempromosikan pariwisata dan budaya Kota Yogyakarta. Teori yang digunakan dalam penelitian ini adalah teori perencanaan strategis Dimas Diajeng dalam mempromosikan pariwisata dan budaya Kota Yogyakarta. Pendekatan penelitian ini menggunakan kualitatif deskriptif dengan metode pengumpulan data melalui wawancara dan observasi. Hasil penelitian ini dapat diketahui bahwa upaya yang dilakukan Dimas Diajeng dalam menghadapi pandemi hingga endemi dengan mempromosikan pariwisata ekonomi di Yogyakarta dengan melakukan, strategi branding marketing umkm yang mempengaruhi peningkatan dalam mempromosikan pariwisata dan budaya Kota Yogyakarta agar dapat membangkitkan minat wisatawan saat pandemi hingga endemi.
Pelatihan fotografi dan social media marketing untuk pengelolaan destinasi wisata Umbul Sidomulyo Kalasan Ratnaningtyas, Rr. Pramesthi; Pratama, Muhammad Yudha
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23612

Abstract

Abstrak Pengabdian masyarakat berangkat dari permasalahan mitra yang belum memaksimalkan sosial medianya dalam upaya untuk pengelolaan destinasi wisata Umbul Sidomulyo Kalasan. Selain itu, mitra tidak memiliki video yang menjadi media untuk memperkenalkan, mengidentifikasikan dan merepresentasikan Umbul Sidomulyo Kalasan sebagai objek wisata alam dan air. Karenanya, kegiatan pengabdian masyarakat dilakukan dengan membagi tim dalam beberapa divisi. Tahapan pelaksanaan meliputi pra, pelaksanaan dan pasca pelaksanaan. Kegiatan pelaksanaan berupa pelatihan fotografi dan social media marketing dengan narasumber yang memang menekuni bidang tersebut. Hasil kegiatan yakni mitra dapat lebih mengetahui peran dan pentingnya sosial media. Salah satunya sebagai media promosi atau marketing. Luaran dari kegiatan adalah tim memproduksi video profile mitra yang sudah memiliki Hak Kekayaan Intelektual (HKI) dan terdaftar di Direktorat Jendral Kekayaan Intelektual. Tim juga turut membantu penataan unggahan postingan Instagram mitra dengan ambil bagian langsung pada sosial media mitra. Kata kunci: fotografi; social media marketing; umbul sidomulyo kalasan; destinasi wisata Abstract Community service stems from the problem of partners who have not maximized their social media in an effort to manage the Umbul Sidomulyo Kalasan tourist destination. Apart from that, partners do not have a video that can be used as a medium to introduce, identify and represent Umbul Sidomulyo Kalasan as a natural and water tourist attraction. Therefore, community service activities are carried out by dividing teams into several divisions. Implementation stages include pre, implementation and post implementation. Implementation activities include photography and social media marketing training with resource persons who are specialized in these fields. The result of the activity is that partners can better understand the role and importance of social media. One of them is as a promotional or marketing medium. The output of the activity is that the team produces video profiles of partners who already have Intellectual Property Rights (HKI) and are registered with the Directorate General of Intellectual Property. The team also helps organize partners' Instagram post uploads by taking part directly on partner social media. Keywords: photography; social media marketing; umbul sidomulyo kalasan; tourist destination
Co-Authors Agusta, Rivga Dhea Frensisca, Stevy Ikhwan Afif Mahbubi Levina, Stella Muhammad Fauzi Pratama, Muhammad Yudha Rafika Rahmah Hasanah Wiwid Adiyanto Yusuf Alawy Muhammad