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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Abdimas Universal
Achmad Zainudin
Universitas Islam Nahdlatul Ulama Jepara
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Media Promosi di Masa Pandemi Covid-19 Melalui Pelatihan Internet Marketing pada Industri Mebel di Kabupaten Jepara Achmad Zainudin; Nur Aeni Widiastuti; Sarwido Sarwido; Saharul Alim
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 12, No 4 (2021): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v12i4.6725

Abstract

Kabupaten Jepara dikenal sebagai kota ukir dengan produk unggulan daerahnya adalah mebel. Persebaran industri ukir dan mebel hampir menyeluruh di daerah Jepara terutama di Kecamatan Tahunan. Hasil mebel Jepara banyak diminati orang Indonesia dan luar negeri karena kualitas dan model yang custom. Oleh sebab itu, pasar industri mebel mengarah ke domestik dan ekspor. Seiring perkembangan teknologi dan revolusi industri 4.0, di Jepara mulai bermunculan penanaman modal asing (PMA) khususnya di bidang mebel, sehingga karyawan industri mebel mulai berkurang dengan penggunaan teknologi. Adanya krisis covid-19 secara global berpengaruh pada perekonomian Indonesia salah satunya industri mebel. Media Online menjadi alternatif media promosi selain media pemasaran dari mulut ke mulut di masa pandemi. Para IKM dituntut bisa menggunakannya untuk keberlangsungan usahanya. Solusi yang ditawarkan adalah pelatihan internet marketing melalui sosialisasi, pelatihan, pendampingan, monitoring, dan evaluasi. Capaian luaran kegiatan ini adalah peningkatan keterampilan mitra dalam pembuatan akun media sosial dan pembuatan konten, dan peningkatan aset yang semula 18 alat menjadi 20 alat sehingga bisa meningkatkan kapasitas produksi. 
Penerapan Teknologi Steam Bending Untuk Efisensi Bahan Baku Kayu IDesign Furniture di Desa Bawu Kecamatan Batealit Kabupaten Jepara Achmad Zainudin; Nur Aeni Widiastuti; Noor Nailie Azzat
Abdimas Universal Vol. 6 No. 2 (2024): Oktober (In Press)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i2.331

Abstract

Jepara Regency is a famous city of carving and furniture industries. One player of this industries is MSMEs IDesign Furniture located in Bawu village, Batealit subdistrict as our partner in this community service activity which Nova Elisyana as the owner since 2017 and curved chairs also tables as their products. The large market demand for curved chair products can cause problems in aspects of the production process such as: 1) increasingly scarce raw materials and rising prices, 2) Wrong techniques in curving wood resulting in production failures, 3) lack of communication between buyers and furniture owner, in marketing aspect makeshift promotional media with product displays in the showroom. Therefore, the aim of this community service is training in wood bending technical skills using steam bending technology so more efficiently in using raw material while producing curved chairs, for marketing aspect providing digital marketing training as a more effective promotional medium. The results are 1) increasing technical skills wood bending with steam bending technology on produce curved chairs for IDesign Furniture in particular and training participants in general, 2) increasing skills in selecting types of wood as the raw material for curved chairs, 3) Draft design drawing Redesigning the Layout of Production Facilities on the factory floor and machines, 4) for marketing aspect the results are one website and Instagram optimization, 5) improving the maintenance of the IDesign Furniture website.
Co-Authors Noor Nailie Azzat Nur Aeni Widiastuti Saharul Alim Sarwido Sarwido