Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal The Indonesian Journal of Business Administration
Suryani Sidik Motik
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Business Model and Strategy Development of Commulus Digital Marketing and COmmunication Indonesia Saputra, Arif Fajar; Motik, Suryani Sidik
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The findings of this study will help CIDMAC as new venture in digital advertising industry to formulate their business strategy (Especially in the beginning of their business) to be able to compete with existing competitors and capture many opportunities ahead. The authors propose the formulation of CIDMAC’s business model and DIAMOND Strategy as outlined in the implementation of business strategies in short term (1 year) and long term (3 years) that are expected to make CIDMAC business continues to grow and sustain in the long run. Moreover, the findings will give the latest overview of digital advertising in Indonesia. Keywords: Business Strategy, Indonesian Creative Industry, Digital Advertising Agency, Internet Marketing, Digital Marketing.
Proposed Business Strategy for Sibos Barbershop kurnia, Indra; Motik, Suryani Sidik
The Indonesian Journal of Business Administration Vol 4, No 7 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract - This research is conducted to identify the positioning and design a business strategy for Sibos Barbershop, a barbershop company that has its branch in Condet, Jakarta, in order to be a competitive player in the growing industry. To achieve that goal, Sibos Barbershop has to identify its own strength and weakness, scan the industry environment, amplify its uniqueness, and formulate strategies that rely on the opportunities and threats to have a sustainable competitive advantage. The method used in this research are quantitative and qualitative, which quantitative method is using questionnaire and used as a tool to collect primary data. Qualitative method is using direct visit and open questionnaire to fit out the primary data. The result of both methods are used as factors in TOWS Matrix, Porter’s Generic, and Diamond Strategy. The result of the research are for Sibos Barbershop to accentuate its feature and develop the uniqueness deeper, avoid price competition if any, expand branches in terms of quality and quantity, maximize marketing especially in digital world, and to create some new revenue streams. Keyword: Business Strategy, Porter’s Generic, TOWS Matrix, Diamond Strategy, Barbershop
Co-Authors Arif Fajar Saputra Indra Kurnia