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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal EMT KITA Ideas: Jurnal Pendidikan, Sosial dan Budaya Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Onny Fitriana Sitorus
Universitas Muhammadiyah Prof. DR. HAMKA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PEMBERDAYAAN EKONOMI PEREMPUAN MELALUI KETERAMPILAN MENJAHIT DI RUSUN PINUS ELOK BLOK A, PENGGILINGAN, JAKARTA TIMUR Siti Komalasari; Onny Fitriana Sitorus
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 15 No 1 (2021): APRIL 2021
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v15i1.19411

Abstract

Rusun Pinus Elok Blok A, Penggilingan, Jakarta Timur adalah Rusun yang telah disiapkan pemerintah DKI Jakarta, untuk masyarakat yang terdampak atas penggusuran. Pasca direlokasi ke Rusun beberapa dari mereka kehilangan pekerjaan, kemudian Yayasan Dreamdelion Indonesia dengan Bank Indonesia melalui program pemberdayaan yaitu Program Smart Rusun yang diperuntukan untuk Ibu Rumah Tangga dengan memberikan pelatihan keterampilan menjahit, bertujuan membantu meningkatkan kesejahteraan keluarga dalam mengentaskan kemiskinan yang ada di Rusun. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif. Sumber data dalam penelitian ini adalah SDM dari Yayasan Dreamdelion Indonesia serta Ibu Rumah Tangga yang terlibat dalam pemberdayaan. Teknik pengumpulan data dengan wawancara, observasi partisipatif, dan dokumentasi. Analisis data menggunakan model Miles dan Huberman yaitu reduksi data, penyajian data dan conclusion drawing/verification. Berdasarkan analisis data, melalui proses pemberdayaan yang dilakukan dengan tahap penyadaran, pengkapasitasan dan pendayaan telah berjalan dengan baik hal ini terbukti yang pemberdayaan berkelanjutan ini mampu membuat ibu yang terlibat dalam pemberdayaan menjadi lebih berdaya, membantu pekerekonomian keluarga, meningkatnya kualitas sebagai perempuan, mampu menambah wawasan dengan pengetahuan keterampilan yang didapat. Dukungan yang diberikan pada pemberdayaan ini cukup besar sehingga hambatan yang ada dapat diatasi dengan baik
EKSISTENSI RITEL TRADISIONAL PADA PANDEMI COVID-19 Yuli Sugianti; Onny Fitriana Sitorus
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 15 No 1 (2021): APRIL 2021
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v15i1.19315

Abstract

This study aims to describe how to maintain the existence of traditional retail businesses during the Covid-19 pandemic. As we all know during this pandemic, all activities were carried out from home, besides that there were several types of businesses that went bankrupt. Then what about traditional retail. The Latifah shop, which is located at Lambangjaya Tambun Selatan, Bekasi Regency, was chosen by the researcher as the research location because there is a match between the current problem and the problem formulation to be investigated. This research uses descriptive research with a qualitative approach. The main data source or informant in this study was the shop owner Latifah and additional informants in the study were shop assistants who helped serve consumers. Data collection methods used were interviews, observation, and documentation. The results of this study indicate that to maintain the existence of a traditional retail store business, several things must be considered, namely 1) good management of simple capital, 2) improving the quality of human resources that are not complex, and 3) changing habits that become obstacles for traditional retailers by evaluating and make innovations in owned shop businesses. Innovation can be done alone or in partnership with other people or institutions who can help manage the store better so that sales continue to increase and the store can continue to grow. By paying attention to this, the shop can maintain its existence in various conditions, for example during this pandemic.
Pengaruh Learning Cycle Terhadap Hasil Belajar IPS Tema Kayanya Negeriku pada Siswa Kelas IV di Sekolah Dasar Alifia Reihana Ardian; Onny Fitriana Sitorus
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 3 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i3.880

Abstract

This exploration applies quantitative exploratory strategies, the center is to see that there is no impact of the Learning Cycle on friendly examinations learning results. This review applies semi exploratory strategies whose subjects are trial and control classes. The example is class IV A 30 understudies and class B 30 understudies, so the populace is 60 understudies. This analysis test takes the form of a normality test (Liliefor test) and a homogeneity test (Fisher test). The final result of the t-test is thitung = 3,23>ttabel = 2,00 then H0 is rejected while H1 is accepted. Thus, it implies that there is an influence of the learning cycle on social studies learning outcomes. Penelitian ini menerapkan metode kuantitatif eksperimen. Tujuannya untuk melihat ada tidaknya pengaruh learning cycle terhadap hasil belajar IPS. Penelitian ini mengaplikasikan metode quasi eksperimen yang subjeknya kelas eksperimen dan kontrol. Sampelnya kelas IV A 30 siswa dan kelas B 30 siswa, sehingga populasinya 60 siswa. Pengujian analisis ini berbentuk uji normalitas (uji Liliefors) dan uji homogenitas (uji Fisher). Hasil akhir uji-t yakni thitung = 3,23 > ttabel = 2,00, maka H0 ditolak sementara H1 diterima. Dengan ini, memiliki implikasi bahwa ada pengaruh Learning Cycle terhadap hasil belajar IPS.
Penerapan Digital Marketing dalam Mempertahankan UMKM di Masa Pandemi Covid-19 Riska Aprilia Putri Wibowo; Onny Fitriana Sitorus
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 4 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.824

Abstract

Organisation for Economic Co-operation and Development (OECD) melaporakan bahwa sebanyak 82,9% UMKM mengalami dampak negatif dari pandemi ini. Tujuan dari penelitian adalah untuk mengetahui penerapan digital marketing dalam mempertahankan UMKM pada masa pandemi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik purposive sampling, serta melakukan teknik pengumpulan data dengan tiga macam cara, yaitu teknik observasi pastisipatif aktif, wawancara semi terstruktur, dan studi dokumen. Validasi data dilakukan dengan menggunakan triangulasi sumber dan triangulasi teknik serta teknik analisis data menggunakan interactive model analysis. Hasil penelitian menunjukkan bahwa UMKM dapat bertahan pada masa pandemi Covid-19 dengan menerapkan digital marketing ditinjau dari knowledge dengan penerapannya melalui keikutsertaan dalam seminar, pelatihan dan talkshow serta saling membagi informasi pengetahuan (knowledge sharing). Digitalisasi dengan penerapannya melalui iklan (ads) pada e-commerce. Inovasi yaitu penerapannya dengan pembuatan content sosial media dan membangun karakteristik brand awareness. Kata Kunci : Digital marketing, UMKM, Covid-19
ANALISIS CULTURE SHOCK PADA PEGAWAI DI ERA NEW NORMAL Sekar Kama Dianingrum; Onny Fitriana Sitorus
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 9 No 4 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v9i4.433

Abstract

This study aims to determine the impact of culture shock on employees of the Ministry of Agriculture in the new normal era. This research uses descriptive qualitative research methods. The data using primary data is conducting interviews with employees of Kementerian Pertanian and secondary data using literature and documentation relevant to the problem taken. Data analysis is carried out through the stages of Data Reduction, Data Presentation and conclusion. The work from home system is allowed in a sector that focuses on services. Differences in work culture will cause the impact of culture shock which is characterized by a sense of anxiety and fear, to find out the result, researchers use ABC theory in culture shock. The results of this study show that the culture shock that comes from the interpersonal of employees who are dominated by Behavior component includes communication and coordination that has not been effective due to the implementation of 50% WFO and 50% WFH, services that have not been delivered optimally, fear of the spread of the virus from colleagues, and have not been able to adjust homework and offices for female employees. This is because employees are able to adjust to the new normal era.
Pengaruh Content Marketing terhadap Customer Engagement Kopi Kenangan Revida Mareta Herfi Ashari; Onny Fitriana Sitorus
Jurnal EMT KITA Vol 7 No 1 (2023): JANUARY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i1.726

Abstract

The presence of the internet opens up opportunities for digital marketing and business owners compete to create interesting content to achieve sales targets. The purpose of this study was to determine the effect of Content marketing on Kopi Kenangan's Customer engagement and how big the influence of Content marketing on Kopi Kenangan's Customer engagement. The population in this study were the customers of Kopi Kenangan branch of the shophouse M. Toha, Tangerang City, which amounted to 175 customers. The method used is quantitative method with a total sample of 64 respondents. The technique of collecting samples using simple random sampling technique. The process of collecting data using a questionnaire via google form. Then the results were analyzed by correlation and regression analysis. The results showed that there was a significant influence between Content marketing on Kopi Kenangan Customer engagement. The effect of Content marketing on Customer engagement is 52.8%, while the remaining 47.2% is influenced by other variables that are not used in this study.
Co-Authors Alifia Reihana Ardian Revida Mareta Herfi Ashari Riska Aprilia Putri Wibowo Sekar Kama Dianingrum Siti Komalasari Yuli Sugianti