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All Journal Jurnal Penelitian Jurnal Hukum Islam
AM. M. Hafidz MS.
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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KETERLEKATAN SOSIAL INOVASI PRODUK BANK SYARIAH DI INDONESIA AM. M. Hafidz MS.
Jurnal Hukum Islam Vol 13 No 2 (2015)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v13i2.486

Abstract

This study aims at analysing how Sharia Bank products innovation may be embedded with the social background where the products were aimed to be. There were four indication of why this case mattered: (1) the social construction of the rise of sharia bank, (2) sharia bank values in developing its products, (3) the role of Syaria Advisory Board in maintaining sharia compliance, and (4) the dominance of micro-finance. How the social background and values which surround sharia bank are embedded in its product innovation shows that sharia bank is not only an an sich business entity but more than that, it's an integrated part of kaffah/principled Islamic values.
PENGARUH REFERENCE GROUP DAN MARKETING MIX TERHADAP MINATMENGGUNAKAN PRODUK KJKS/BMT DI KOTA PEKALONGAN AM. M. Hafidz MS.; Sam'ani Sya'roni; Marlina
JURNAL PENELITIAN Vol 10 No 2 (2013): Volume 10 Nomor 2 2013
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/pq8z0p10

Abstract

This study was aimed to answer a question research: whether reference group and marketing mix influence the customers' interest in using the KJKS/BMT's products. To answer that question, quantitative approach was used. The population was BMT's customers of Pekalongan. Non-probability sampling technique (convenience sampling) was used to take samples of the population. There were 92 respondents that were used. The study concluded that based on t-test, it was known that the three independent variables: product, place, and promotion had significant effect on the customersí interest in using the BMT's products. While two others: price and reference group did not have significant effect. All variables, both the significant and not significant, had positive relationship with the dependent variable. They all had simultaneously significant effect on the dependent variable. The magnitude of the effect of independent variables on the dependent variable was 62.8 % as shown in figure Adjusted R2 in Regression Coefficient Test.
Co-Authors Marlina Marlina * Sam'ani Sya'roni Sam'ani, M.Ag, Dr. Sam’ani Sya’roni