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All Journal JURNAL PENELITIAN Jurnal Penelitian Jurnal Hukum Islam
AM. M. Hafidz MS.
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Penelitian

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ETIKA BISNIS AL-GHAZALI DAN ADAM SMITH DALAM PERSPEKTIF ILMU BISNIS DAN EKONOMI AM. M. Hafidz MS.; H. Samíani Syaíroni; Marlina
JURNAL PENELITIAN Vol 9 No 1 (2012): Volume 9 Nomor 1 2012
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/qsnzq674

Abstract

This study was to explore: (1) the construction of business ethics that was formulated by al-Ghazali and Adam Smith, (2) the similarities and differences between the two menís business ethics, and (3) the relevance of their business ethics to the world modern business and economics. Business ethics constructed by al-Ghazali and Smith in the plains of praxis is not much different. Business ethics constructs built by al-Ghazali based on principles such as good faith orientation of the world and the hereafter, honesty, self-interest and social balance, and proper behavior / deeds. On another side, business ethics constructs built by Smith, based on fairness, altruism, justice and liberal (economic freedom). Good business ethics are introduced by both highly relevant to be used as a reference staple in modern business ethics.
PENGARUH REFERENCE GROUP DAN MARKETING MIX TERHADAP MINATMENGGUNAKAN PRODUK KJKS/BMT DI KOTA PEKALONGAN AM. M. Hafidz MS.; Sam'ani Sya'roni; Marlina
JURNAL PENELITIAN Vol 10 No 2 (2013): Volume 10 Nomor 2 2013
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/pq8z0p10

Abstract

This study was aimed to answer a question research: whether reference group and marketing mix influence the customers' interest in using the KJKS/BMT's products. To answer that question, quantitative approach was used. The population was BMT's customers of Pekalongan. Non-probability sampling technique (convenience sampling) was used to take samples of the population. There were 92 respondents that were used. The study concluded that based on t-test, it was known that the three independent variables: product, place, and promotion had significant effect on the customersí interest in using the BMT's products. While two others: price and reference group did not have significant effect. All variables, both the significant and not significant, had positive relationship with the dependent variable. They all had simultaneously significant effect on the dependent variable. The magnitude of the effect of independent variables on the dependent variable was 62.8 % as shown in figure Adjusted R2 in Regression Coefficient Test.
Co-Authors H. Samíani Syaíroni Marlina Marlina * Sam'ani Sya'roni Sam'ani, M.Ag, Dr. Sam’ani Sya’roni