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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum Al-Fathin: Jurnal Bahasa dan Sastra Arab COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Keuangan dan Bisnis
Hendrianto Hendrianto
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Keuangan dan Bisnis

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MOBILE BROADBAND DI KOTA PALEMBANG Hendrianto Hendrianto; Diah Natalisa; Dian Eka
Jurnal Keuangan dan Bisnis Vol. 16 No. 1 (2018): Jurnal Keuangan dan Bisnis Volume 16 Nomor 1 Maret 2018
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.48 KB) | DOI: 10.32524/jkb.v16i1.573

Abstract

This study aimed to analyze product quality and service quality on customer satisfaction.Respondents were the customer of mobile broadband product in Palembang city. Both primary and secondary data were gathered. Secondary data were gathered from various sources such as journals, books and other related publications. Primary data were gathered using questionnaire which were distributed to the respondents. This research used a random sampling technique, a total sample of 100 respondents were obtained. Various statistical analysis tests such as validity, reliability and classical assumption tests were employed. Using a multiple linier regression analysis, the result indicated thatproduct quality and service quality had positive and significant effect on customer satisfaction. The mobile broadband company is suggested to evaluate about the price, product quality, and service quality to provide costumer satisfaction.
Co-Authors , Dasrol Andewi Suhartini Armon Rahimi Diah Natalisa Dian Eka Noza Aflisia Nurwadjah Ahmad E.Q Roma Asih Silaban Zulfikar Jaya Kusuma