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Dhiya’u Shidiqy
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Religion Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH PENGGUNAAN PERINGATAN VISUAL DALAM DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN RESPON EMOSIONAL SEBAGAI VARIABEL PEMEDIASI (Studi Kasus Pada Pembeli Rokok Sampoerna A Mild di Warung Kopi Waris Tulungagung) Dhiya’u Shidiqy
Ekonomi Bisnis Tahun 21, No. 2, Oktober 2016
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.62 KB) | DOI: 10.17977/um042v21i2p190-200

Abstract

Abstract: The present study aims at determining the effect of packaging design visualization on customers’ purchasing decision by employing emotional response as mediator variable. The data were collected through questionnaires. Meanwhile, the population of the present study is the customers’ of Sampoerna A mild at Warung Kopi Waris Tulungagung and 110 customers were taken as sample. The sample measurement guideline employed is Maximum Likehood technique with simple random sampling technique. At the same time, the data analysis employed is structural equation modeling. The result of the study indicates packaging design visualization has negative and insignificant effect on purchasing decision of Sampoerna A mild. Packaging design visualization of Sampoerna A Mild has positive and insignificant effect on emotional response. Emotional response has positive and significant effect on purchasing decision of Sampoerna A mild. Emotional response does not mediate the effect of packaging design visualization of Sampoerna A Mild on customers’ purchasing decision.  Key words: visual, packaging design, emotional responses, purchasing   Abstrak: Penelitian ini untuk mengetahui pengaruh penggunaan peringatan visual dalam desain kemasan produk terhadap keputusan pembelian dengan emosional sebagai variabel pemediasi. Populasi pada penelitian ini adalah pembeli rokok Sampoerna A Mild di Warung Kopi Waris Tulungagung dengan sampel 110 orang. Pedoman ukuran sampel menggunakan Teknik Maximum Likehood dengan teknik simpel random sampling. Teknik analisis data menggunakan model persamaan struktural (Structural Equation Modelling). Hasil penelitian menunjukkan bahwa peringatan visual dalam desain kemasan terbukti berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian rokok Sampoerna A Mild. Peringatan visual dalam desain kemasan rokok Sampoerna A Mild terbukti tidak berpengaruh signifikan terhadap respon emosional. Respon emosional berpengaruh positif dan signifikan terhadap keputusan pembelian rokok Sampoerna A Mild. Respon emosional tidak memediasi pengaruh peringatan visual dalam desain kemasan rokok Sampoerna A Mild terhadap keputusan pembelian. Kata kunci: visualisasi, desain kemasan produk, respon emosional, pembelian
PRODUCTION COSTS AND COST OF GOODS SOLD AS DETERMINANTS OF NET PROFIT: EMPIRICAL EVIDENCE FROM PULP AND PAPER MANUFACTURING COMPANIES ON THE IDX fitriani; Mahfudhotin; Dhiya’u Shidiqy
OECONOMICUS Journal of Economics Vol. 10 No. 2 (2026): (June) edisi 20
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

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Abstract

Indonesia became the first ASEAN country to become an official partner of Hannover Messe three times, confirming its position as an emerging economic power and a major player in the global manufacturing industry. One of the strategic sectors that supports this position is the pulp and paper industry, where Indonesia ranks eighth in the world in pulp production and sixth in paper production. This study aims to determine Production Costs, Cost of Goods Sold (COGS), and Net Profit, and analyze the effect of Production Costs and COGS on Net Profit, both partially and simultaneously, in pulp and paper subsector manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2016–2024. The research method uses a quantitative approach with panel data processed through the EViews 13 application. From a population of 180 manufacturing companies on the IDX, 4 companies were selected by purposive sampling, namely PT Alkindo Naratama Tbk (ALDO), PT Indah Kiat Pulp & Paper Tbk (INKP), PT Suparma Tbk (SPMA), and PT Pabrik Kertas Tjiwi Kimia Tbk (TKIM), resulting in 36 observations. The Random Effect Model (REM) was selected as the best model. The results of the study indicate that Production Costs and COGS significantly influence Net Profit, both partially and simultaneously. The coefficient of determination shows an influence of 22.31%, while 77.69% is influenced by other variables outside the model.
Co-Authors Fitriani Mahfudhotin