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Endah Mudjiasih
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Economics, Econometrics & Finance

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INTENSI MEMBELI DITINJAU DARI PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK Endah Mudjiasih; Ika Febrian Kristiana
Jurnal Bisnis dan Ekonomi Vol 17 No 1 (2010): Vol. 17 No. 1 Maret 2010
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Intention to buy is not new in studies of consumer psychology. interpreted as an intention tobuy an estimate / prediction products to be purchased by consumers (Mowen & Minor, 2002: 322),would be attractive for producers to know what things are also affected, including localmanufacturers, one of which SMEs. However, the proliferation of persuasion to use local productsand the proliferation of SMEs as one of the producers turned out to show the contradictoryconditions. Performer MSME precisely main constraints facing competition from imported productsdue to low quality of their products. Assessment of a better quality product from the forming of aperson's perception is based on the product. Perceptions of the quality of a product can mean theoverall assessment of the consumer, which involves a process of cognitive, affective, and konasi tothe functions and advantages of products produced by manufacturers. Quality products that satisfyconsumers encouraged to bond the relevant product (Kotler and Armstrong, 1999: 354).Keywords: intention to buy, consumer’s perception, quality product
PENGGUNAAN KEKUATAN DALAM MENGENDALIKAN BISNIS WARALABA RITEL Alimuddin Rizal R; Endah Mudjiasih
Jurnal Bisnis dan Ekonomi Vol 17 No 2 (2010): Vol. 17 No. 2 September 2010
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Retail Business Management with a franchise system as a primary method of entering themarket has been chosen. Control of retail network of franchise become a very important. Thepurpose of this paper is to examine the Social Exchange Theory-Agency Theory and PowerTheory, implemented in cooperation relationships between the manager of a franchise business.This study examines the empirical findings from various studies about the franchise, especially onhow an organization controls the other organizations to follow what has been required under atreaty. The results of this study found that there are different patterns of business controlsimplemented by the managers of the franchise, namely: through the Contract franchise, supportmechanisms, the selection of franchise partners, the pattern of the franchise relationship and theuse of parent-area franchise system. This pattern was found as the main method used by theowners of retail businesses to control the franchise business network. Meanwhile, a source ofCoercive Power and Non-Coercive Power appears in the form of franchise contracts andfranchise relations of the dominant mechanism used by franchise businesses. However, it isrecommended to develop a pattern of relationships that use pattern-based inter-organizationalrelationships on the Relationship Power and Organizational Power.Keywords: franchise, power, control, coercive power, outcome
Co-Authors Alimuddin Rizal Ika Febrian Kristiana