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All Journal JURNAL ILMU BUDAYA Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Kurnia Yusniar Rahman
Politeknik Pariwisata Makassar
Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Journal : JURNAL ILMU BUDAYA

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ADAPTASI KEBIASAAN BARU GUEST SERVICE AGENT DI MASA PANDEMI COVID 19 PADA HOTEL BERBINTANG DI SULAWESI SELATAN Kurnia Yusniar Rahman
JURNAL ILMU BUDAYA Vol. 9 No. 2 (2021): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v9i2.18576

Abstract

This study aims to (1) find out the services of guest service agents during the Covid 19 Pandemic and (2) assess the readiness of adaptation to new habits of guest service agents in the Covid 19 Pandemic Period at five-star hotels in South Sulawesi. Collecting data from this study was carried out using the following techniques: interviews, documentation, and observation, and data analysis was carried out using descriptive qualitative methods. The results of this study indicate that the service of guest service agents during the new normal period in several hotels is good, but the readiness of officers and the provision of facilities is not yet fully implemented as seen from the Guidelines for the Implementation of Hygiene, Health, Safety, and Environmental Sustainability or what is usually called the Cleanliness Implementation Guidelines, Health, Safety and Environmental Sustainability (CHSE) in implementing health protocols.
HOTEL MARKETING INNOVATION STRATEGY IN TOURISM RECOVERY AFTER COVID 19 PANDEMIC Kurnia Yusniar Rahman; Hamsu Hanafi; Sudarmi Sudarmi
JURNAL ILMU BUDAYA Vol. 10 No. 2 (2022): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v10i2.24492

Abstract

This research was conducted in three locations, namely hotels in Makassar, Bali, and Jakarta. This study aims to see the marketing innovation strategies carried out by the three hotels in tourism recovery after the Covid-19 pandemic. The research method used is the Mix method with SWOT analysis. Based on the results of the study, it was found that promotions carried out through advertisements in newspapers, magazines, the internet, radio, and environmental activities themselves were quite good. carry out various innovations in terms of management, especially in the field of computerization related to finance and also employees. In addition, the hotel also reduces the number of employees. Reduction of employee salaries, Implementation of the CHSE protocol, Promotion through the E-Commerce platform, Recruitment of employees carried out online, Use of daily labor, Making the hotel a stay facility for OTG, Providing training and self-development for Hotel HR, Afand fordable pricing.
Co-Authors Hamsu Hanafi, Hamsu Nursjam Nursjam Ohyver, Daniel Adolf Sudarmi Sudarmi